Museums of Łódź as an Element of Tourism Space and the Connection between Museums and the City’s Tourism Image

This article deals with the museum potential of Łódź. The first sections describe the kinds and significance of museums, their location in the city and the attractiveness of their collections, premises and organized events. The following sections describe the significance of museums in regard to attendance and the city’s tourism image

‘Geografia turystyczna świata. Nowe trendy. Regiony turystyczne’ [A Tourism Geography of the World: New Trends, Tourism Regions’] Maciej Jędrusik, Jerzy Makowski & Florian Plit Wydawnictwo Uniwersytetu Warszawskiego Warszawa 2010, pp. 383

Wydrukowano z dostarczonych Wydawnictwu Uniwersytetu Łódzkiego gotowych materiałó

Consumers, Play and Communitas—an Anthropological View on Building Consumer Involvement on a Mass Scale

There is an increasing interest in effective methods for building consumer involvement on a mass scale. This paper offers an interdisciplinary theoretical framework for consumer involvement analysis and forwards an anthropological approach to this issue. It uses categories of play and communitas to examine cultural dynamics underlying consumer involvement. It summarizes and extends theoretical understanding of the topic and provides numerous examples from contemporary marketplace such as Heineken Open’er Festival and Volkswagen ‘Fun Theory’ initiative. Several research propositions are formulated for future empirical endeavors and implications for practice are defined

Museums in former residences: castles, palaces and manor houses

The article concerns former residences in Poland and their contemporary use as museums. The authors present the history of Polish residences, the development of museums in castles, palaces and manor houses, their spatial distribution and the relations between the type of building and that of the museum collection

Prankvertising – Pranks as a New Form of Brand Advertising Online

A practical joke (i.e. a prank) belongs to a category of disparagement humor, as it is a playful act held to amuse, tease or even mock the victim, and to entertain the audience. Alt-hough humor has been long exploited in broadcast and print advertising, the use of practical jokes is a more recent phenomenon esp. in digital marketing. The development of the Inter-net and social media creates new opportunities for using pranks as disguised adverts embed-ded in online strategies and there is an increasing number of companies which exploit pranks as a creative content solution for their on-line presence. As there is little academic endeavor devoted to this subject, this paper forwards a theoretical and practical framework for pranks. It recognizes pranks as innovative forms of digital advertising and it analyses their potential in terms of branding effectiveness (e.g. in maximizing brand reach, exposure, brand visibility, drawing consumer attention, eliciting strong emotions etc.). Possible prank effects are inferred from the theory of humor and from the secondary data collected by the authors of this paper. Key challenges, risks and limitations are discussed and relevant exam-ples are provided. The paper concludes with several research areas and questions to be ad-dressed in future empirical studies

A Few Comments Concerning the Formation of Contemporary Political Culture

Artykuł jest próbą zarysowania pola dyskusji dotyczącej procesu historycznego kształtowania się europejskiej kultury politycznej rozumianej jako istotny aspekt cywilizacji europejskiej. W tekście zwrócono uwagę na polską specyfikę cywilizacyjną, której charakter uznano za odmienny w stosunku do zmian jakie zaszły w Europie Zachodniej. Artykuł podzielony został na części. Zaprezentowano w nich, jak dokonujące się w przeszłości przemiany kulturowe, gospodarcze, polityczne wpływały na model i postać rozwoju cywilizacyjnego państwa.The paper is an attempt to sketch a discussion field concerning the historical process of European culture forming, understood as an aspect of European civilization. The Polish civilization specificity, which character differs from the changes which took place in the Western Europe was mentioned in the paper. The article was divided into the sections, in order to present the problems of cultural, economic and political transformations that had an influence on the model and form of state civilizational development

The full range of Volunteering

This publication contains views on Palliative Care Volunteering from seven countries as gathered in March 2014 in Bonn, Germany. Vision of hospice-palliative care volunteering in Poland has been presented by Piotr Krakowiak from UMK Torun (Hospice-palliative care volunteering in the changing society of Poland, pages: 41-55). His practical approach shows how crucial volunteering was and still is for end-of-life care in Poland. Practical examples of recruitment of volunteers, social education and encouragement addressed to different age groups from children, through pupils, students, adults and elderly have been presented. Together with other articles and books of Piotr Krakowiak this report allows to understand differences of palliative care volunteering in Poland and to see similar issues with others from European palliative care family. Topic of prisoners as hospice volunteers in Poland is described here as unique method of social rehabilitation

Wydawnictwa Uczelniane w nowej odsłonie.

W czasie wakacji odbył się remont siedziby Wydawnictw Uczelnianych Politechniki Łódzkiej połączony z remontem Czytelni Czasopism. Od nowego roku akademickiego wszyscy zainteresowani mogą korzystać z wnętrz parteru Biblioteki Głównej w nowej aranżacji