The impact of mobile amusement information on use behavior, satisfaction, and loyalty

The relationship between satisfaction and loyalty has been well explored in services marketing or customer relationship management. In this study, the authors studied the relationship of 7 types of service variables under “amusement” factor. Amusement is one of the three factors extracted from 21 mobile information services. Among many different frameworks of satisfaction-loyalty, we used the framework of “past use behavior” on “satisfaction”, and then of “satisfaction” on “continued use intention” (or loyalty), resulting in a strong support of the existing model with positive significant influence on the both paths. Further, our research reveals that, on the both paths, there are stronger, significant positive relationships between a latent variable and the measurement variables for mobile information services with stronger amusement elements than those with other ones. The results lead to useful implications that amusement is a crucial dimension in mobile information services, not only in use motivation, but also on behavior, satisfaction, and continued use intention

A DIFFERENCE BETWEEN JAPAN AND THE US IN THE CUSTOMER SATISFACTION MODEL FOR MOBILE UTILITARIAN INFORMATION SERVICES

Customer satisfaction and loyalty on mobile information services have been investigated in academic literature. However, there are not many researches on the factors with a specific focus on multiple utilitarian services on a cross-national basis. This research examines the antecedents of customer satisfaction and loyalty through a survey of young adult mobile users in Japan and US, respectively by modifying the American Customer Satisfaction Model (ACSM). The result showed that all of the paths in the estimated models for Japan and US were statistically significant except 3 non-significant paths for the both countries and one non-significant path from Perceived Expectation (PE) to Customer Satisfaction (CS) for US. Also, the estimated coefficients for two countries were very similar in general with a difference in the estimate on the above non-significant path of PE-CS. Since we investigated the antecedents of the common factors for two countries on Customer Satisfaction of multiple utilitarian services, our results may provide useful implications for global marketing in terms of user satisfaction and loyalty. Keywords- Mobile information services, Utilitarian service, ACSM, Customer satisfaction, Perceived expectation, SEM

Mobile information services marketing: an assessment of needs, quality and satisfaction

While user needs, service quality and satisfaction regarding most services have been well explored in academic literature, there exists little research on these factors with respect to mobile information services. This study taps into these voids and examines the impact of these factors on mobile information services marketing through an empirical investigation in Japan. It pursues a conceptual model based on the basic parameters of information marketing, that is, information needs, information quality and user satisfaction. The findings indicate that user perceived information services quality is determined by the quality of information delivery platform (affordability, availability, reliability, security and ease of use) and information services (complete, customized and location specific information) which jointly influence customer satisfaction. Overall, this study offers insights on types of information needs, dimensions of information qualities and their impact on satisfaction

Mobile information services marketing to serve the BOP market

Wireless technologies have created an unprecedented opportunity for direct marketing to communicate with customers in an instantaneous, interactive and customized way. At present the number of mobile customers in the world have already exceeded 3 billion and among them two third of the customers are coming from the developing countries where there is high growth of mobile penetration and mobile service consumption. Our study has focused on this developing segment to market mobile information services to the unconnected and deprived customers to solve their problems at the robust pace. The paper has recommended some basic information needs as well as some quality factors and regulatory issues which are significant to customers and influence the flow of this information value chain

多変量時系列構造モデルの構築におけるAICの役割

要旨あり情報量規準研究ノー

Smoothness Prior Approach to Explore Mean Structure in Large-scale Time Series

This article is addressed to the problem of modeling and exploring mean value structure of large-scale time series data and time-space data. A smoothness prior modeling approach [13] is taken. In this approach, the observed series are decomposed into several components each of which are expressed by smoothness priors models. In the analysis of POS and GPS data, various useful information were extracted by this decomposition, and result in discoveries in these areas

Mobile DM coupon promotion in Japan: A case study on response behavior changes in services consumptiona

This chapter investigates the changes in customers\u27 responses to mobile direct mail (DM) coupons on the shop visit probability (SVP) of a beauty parlor. Two experiments were carried out to examine the promotional effects of mobile DM coupons. The first experiment, conducted in 2004, compared mobile DM coupons with postcard DM coupons. The mobile DM coupons were found to have no effect on SVP, although positive effects were observed for postcard DM coupons. The second experiment, conducted in 2005 with three types of mobile DM coupons, compared the responses of new customers with those of repeat customers. The results varied according to the settings but demonstrated stability in the same settings. For repeat customers, mail with shop\u27s telephone number for reservation had positive effects on SVP; however, ordinary mail had no effect, while hyperlink mail had negative effects. For new customers, all three tyres of mobile DM coupons exhibited positive effects on SVP