An ideal loyalty program according to the buyers’ opinion

In conditions of tough competition and huge variety of substitute goods, companies have to invent different methods of landing clients and customer retention. The most popular way is loyalty program development. There are plenty of forms such as discount stocking programs, instant discount programs, bonus programs. They offer buyers completely different stipulations following which they can accomplish their own benefit. However, a lot of companies make mistakes as they barely understand client expectations. As a circumstance, they see missed profit or losses which is even worse. Moreover, very often a client himself vaguely knows what benefits he or she can gain. The goal of this research is revealing customer expectations of a loyalty program. The questionnaire survey was chosen as the main research approach.В условиях жесткой конкуренции и наличия огромного количества товаров-субститутов компании вынуждены придумывать различные способы привлечения новых клиентов и удержания уже существующих. Наиболее популярным способом является разработка программы лояльности. Существует достаточно много форм программ лояльности, предлагающих своим клиентам совершенно разные условия, при исполнении которых клиент реализует собственную выгоду, однако множество компаний допускают ошибки, так как слабо представляют себе, чего ждет клиент от такой программы. Целью данной статьи автор ставит выявление ожиданий потребителей от программы лояльности, используя в качестве основного метода опрос (анкетирование)

Application of Pedagogical Technology of Sense Reading on History Lessons in Fifth Class: Problems and Ways of Their Solution

The article describes the experience of a secondary school teacher in testing the technology of semantic reading in history classes in the fifth grade. Analyzing his own teaching practice, the author focuses on the problems and contradictions that have arisen and suggests ways to solve them.В статье описан опыт учителя общеобразовательной школы по апробированию технологии смыслового чтения на уроках истории в пятом классе. Анализируя собственную педагогическую практику, автор акцентирует внимание на возникших проблемах и противоречиях, предлагает пути их решения

About setting method of vector automatic control systems in the serial frequency converters

В статье рассматривается методика наладки векторных систем автоматического управления в серийных преобразователях частоты. В качестве примера производится настройка векторной системы управления в преобразователе Sinamics S-120 фирмы Siemens. Приводятся результаты моделирования и экспериментальных исследований на базе лабораторного стенда кафедры. В заключение показана работоспособность предложенной методики для систем электропривода с различным быстродействием и даны рекомендации для практической настройки векторных систем управления.The article discusses the technique of adjusting the vector automatic control systems in the serial frequency converters. As an example, the setting of vector control system in the frequency converter Sinamics S-120 is carried out. Results of the simulation and experimental investigations based on department laboratory stand are shown. In conclusion, the working of proposed method in different performance electric drives is shown and practical recommendations of vector control systems setting are given

Calcium Signaling Initiated by Agonists in Mesenchymal Stromal Cells from the Human Adipose Tissue

Mesenchymal stromal cells (MSCs) from different sources represent a heterogeneous population of proliferating non-differentiated cells that contain multipotent stem cells capable of originating a variety of mesenchymal cell lineages. By using Ca2+ imaging and the Ca2+ dye Fluo-4, we studied MSCs from the human adipose tissue and examined Ca2+ signaling initiated by a variety of GPCR ligands, focusing primarily on adrenergic and purinergic agonists. Being characterized by a relative change of Fluo-4 fluorescence, agonist-induced Ca2+ responses were generated in an “all-or-nothing” fashion. Specifically, at relatively low doses, agonists elicited undetectable responses but initiated quite similar Ca2+ transients at all concentrations above the threshold. The inhibitory analysis and Ca2+/IP3 uncaging pointed at the phosphoinositide cascade as a pivotal pathway responsible for agonist transduction and implicated Ca2+-induced Ca2+ release (CICR) in shaping agonists-dependent Ca2+ signals. Altogether, our data suggest that agonist transduction in MSCs includes two fundamentally different stages: an agonist initially triggers a local, gradual, and relatively small Ca2+ signal, which next stimulates CICR to accomplish transduction with a large and global Ca2+ transient. By involving the trigger-like mechanism CICR, a cell is capable of generating Ca2+ responses of virtually universal shape and magnitude at different agonist concentrations above the threshold

Our experience of monitoring of drugs safety in gerontological practice

The analysis of work on identification and registration of complications of medicinal therapy in medical institutions of the Irkutsk region showed that the frequency of undesirable medicinal reactions at inpatients is more senior than 60 years makes from 10 % to 25 %. At advanced age the special place is taken by dysfunction of a digestive tract and allergic reactions at purpose of cardiovascular medicines, and also antibacterial and the antiglaucomous medicines. The number of cases of absence of therapeutic effect of PM in this age group made 18,9 %, reactions from the digestive tract - 15,5 % of cases, thus in 6,5 % pseudomembranous colitis was registered. It is established that risk factors of emergency of such reaction were the background pain or depressive syndrome, accompanying application of more than three drugs and absence of the scheme of a titration of dosages

All-in-one: Multi-task Learning for Rumour Verification

Automatic resolution of rumours is a challenging task that can be broken down into smaller components that make up a pipeline, including rumour detection, rumour tracking and stance classification, leading to the final outcome of determining the veracity of a rumour. In previous work, these steps in the process of rumour verification have been developed as separate components where the output of one feeds into the next. We propose a multi-task learning approach that allows joint training of the main and auxiliary tasks, improving the performance of rumour verification. We examine the connection between the dataset properties and the outcomes of the multi-task learning models used

Structural and textural properties of pillared montmorillonite at intercalation of large Al- and Al/Ce-polyhydroxocomplexes

© 2015, Pleiades Publishing, Ltd. The possibility of adjusting the separation of silicate layers in montmorillonite in a broad range of basal distances d001 (1.3–2.4 nm) at the intercalation of large (0.7–1.8 nm) polyhydroxocomplexes of aluminum ([Al13O4(OH)24(H2O)12]7+, [Al30O8(OH)56(H2O)24]18+) and aluminum/cerium synthesized through the combined hydrolysis of aluminum and cerium salts in a reactor under pressure is shown. The formation of polyhydroxocomplexes was controlled by the methods of 27Al NMR and photon correlation and fluorescent spectroscopy at different concentrations of Al3+ ions (2.5–5.1 M) in solution. Textural properties (specific surface area, total pore volume, and mesoporosity) and fractal dimensionality of the samples of intercalated montmorillonite obtained by annealing at 300°C have been determined using the method of low-temperature nitrogen adsorption–desorption