Nationalräkenskapernas produktionsgräns och prostitutionen: En jämförelse mellan Nederländerna och Sverige

Both Statistics Netherlands and Statistics Sweden have estimated value added in the illegal economy. According to the System of National Accounts 1993 all economic activities that are made by willingly engagement of buyers and sellers should be included in the national accounts. This paper provides a comparison between the two estimations of prostitution. By addressing theories on sexuality and prostitution the production boundary is discussed in relation to prostitution and unpaid household production and the question is raised if prostitution could be included in the historical national accounts

En ohejdad kommersialism? : Den pornografiska pressen och regleringen av pornografi i Sverige 1950-2000

This licentiate thesis describes the Swedish pornography policy and how this policy affected the pornography industry. The main aim of the study is to survey the development of the Swedish porn industry 1950-2000 and to consider how it was imagined both as an industry, and as a commercialized form of sexuality. The focus is on the relationship between the pornography industry and the state, and to study this relationship, the thesis is divided into three different but related parts. The first part concerns the institutional settings with main focus on the abolition of censorship in 1971. The political debates about legalizing pornography are studied in order to ascertain how industry and its actors are conceptualized in this context. It also draws attention to why regulation of the industry was considered necessary in the first place, as well as the how changes in the legislation affected the economic development of the industry itself. The second part concerns the Swedish pornographic press. My purpose is to map out all publishing houses that produced pornographic magazines from 1950 to 2000, and to chart some aspects of their economic fortunes. The history of pornography and connections to technological change is also studied in terms of estimating the influence of the video breakthrough on sales figures and market strategies for the publishing houses that had to deal with this development. In the third part, I study the regulation in action, i.e. when the publishers of pornographic magazines are prosecuted. I analyze all of the pre-1971 prosecutions – that is, the prosecutions that took place before regulation was removed. Using these records, it is possible to determine how the regulation was implemented, what content was considered harmful, and how that changed over time. This material, that includes the preliminary investigations from the police, also shows how the pornography producers handle the institutional settings to escape responsibilities and punishment. In this thesis, I show that the pornography industry in Sweden has a complex and changing relationship to the state. Although pornography is unwanted by politicians during the period, pornography is allowed to publish pictures without any restriction on sexual content in the 1970s. The argument for the deregulation is that censorship is incompatible with a modern democratic and liberal state. Pornography serves as a modern dilemma when the phenomenon is viewed as incompatible with a modern society, conflicting with the goal of gender equality, and when a regulation is seen as incompatible with the idea of basic liberties in a modern democracy. When it comes to the industry it shows that, quite unexpected, a lot of companies are run by women or as family businesses. There are no empirical grounds for the claim that pornography is an all male industry then, at least not in the Swedish case. The study also shows that the Swedish pornography industry was well established before the law change

A Market of Antagonism : The Commercial Breakthrough of the Pornographic Press and the Regulation of Pornography in Sweden 1950-1980

This thesis analyses the development towards a mass market pornographic press. Sweden (in addition to Denmark) is often described as a forerunner in this development when the so-called “porn wave” hit most of the Western world in the late 1960s. The “porn wave” was the starting point of the contemporary pornographic press, which put sexually explicit pictures on the international market. Denmark was the first country in the world to decriminalize pornographic pictures in 1969 and Sweden followed in 1971. While previous research in Sweden often blames decriminalisation for the growth of the pornographic market, this thesis shows that the “porn wave” preceded the alteration of the Freedom of the press act and thus calls for a more multifaceted analysis of the development. Very few studies have been made about the development from an underground exclusive market of explicit pornography to a legal mass market. This thesis, however, makes a survey of all the Swedish publishers of pornographic magazines, their length on the market, and the market conditions. By analysing the regulation of pornography prior to 1971 and the legal cases leading to prosecutions of the publishers, the strategies used to challenge the regulation are traced. Special attention is also paid to how the monopoly on distribution held by Pressbyrån, a company owned by the Swedish press, affected the pornographic press. By cooperating and starting their own distribution channels, the pornography publishers managed to challenge Pressbyrån’s regulations. Great emphasis is laid on the discursive construction of pornography in mass media and in the parliamentary debates. This thesis argues that the antagonisms between the pornographic press and its critics are central in understanding how pornography was perceived and that these debates have decisively impacted the market conditions. Sensation-seeking articles in the evening papers, and the politicians’ liberal attitudes towards the pornographic press, made the market seem more open and lucrative. The resistance towards the establishment of a mass market and explicit pornographic press was strong during the whole period – but these critics used quite varying arguments. By analysing these arguments, this thesis shows how the pornographic press touched on sensitive cultural norms regarding marriage, young people’s sexuality, homosexuality, gender and love. The second half of the 1960s was a turning point in the development of the pornographic press, the discursive construction of pornography and in the political strategies used to combat pornography. In just a few years, the pornographic press grew substantially and started to publish explicit pictures of intercourse. In that same period, the construction of pornography went from a conservatively Christian understanding to a sexually liberal – and later to a feminist understanding of its problems. The government introduced a “porn raid” against the magazines, prosecuted many of them, and then paradoxically decriminalized pornography in 1971. Theoretically, the conclusion is made that pornography has to be seen in its historical context and in relation to its special market conditions. Since pornography continually has been a contested commodity, its controversial status has resulted in special regulations, marketing difficulties and lack of income from advertisements

En ohejdad kommersialism? : Den pornografiska pressen och regleringen av pornografi i Sverige 1950-2000

This licentiate thesis describes the Swedish pornography policy and how this policy affected the pornography industry. The main aim of the study is to survey the development of the Swedish porn industry 1950-2000 and to consider how it was imagined both as an industry, and as a commercialized form of sexuality. The focus is on the relationship between the pornography industry and the state, and to study this relationship, the thesis is divided into three different but related parts. The first part concerns the institutional settings with main focus on the abolition of censorship in 1971. The political debates about legalizing pornography are studied in order to ascertain how industry and its actors are conceptualized in this context. It also draws attention to why regulation of the industry was considered necessary in the first place, as well as the how changes in the legislation affected the economic development of the industry itself. The second part concerns the Swedish pornographic press. My purpose is to map out all publishing houses that produced pornographic magazines from 1950 to 2000, and to chart some aspects of their economic fortunes. The history of pornography and connections to technological change is also studied in terms of estimating the influence of the video breakthrough on sales figures and market strategies for the publishing houses that had to deal with this development. In the third part, I study the regulation in action, i.e. when the publishers of pornographic magazines are prosecuted. I analyze all of the pre-1971 prosecutions – that is, the prosecutions that took place before regulation was removed. Using these records, it is possible to determine how the regulation was implemented, what content was considered harmful, and how that changed over time. This material, that includes the preliminary investigations from the police, also shows how the pornography producers handle the institutional settings to escape responsibilities and punishment. In this thesis, I show that the pornography industry in Sweden has a complex and changing relationship to the state. Although pornography is unwanted by politicians during the period, pornography is allowed to publish pictures without any restriction on sexual content in the 1970s. The argument for the deregulation is that censorship is incompatible with a modern democratic and liberal state. Pornography serves as a modern dilemma when the phenomenon is viewed as incompatible with a modern society, conflicting with the goal of gender equality, and when a regulation is seen as incompatible with the idea of basic liberties in a modern democracy. When it comes to the industry it shows that, quite unexpected, a lot of companies are run by women or as family businesses. There are no empirical grounds for the claim that pornography is an all male industry then, at least not in the Swedish case. The study also shows that the Swedish pornography industry was well established before the law change

From the great department store with love : window display and the transfer of commercial knowledge in early twentieth-century Sweden

This article highlights the transfers and practical uses of the commercial knowledge of window dressing in early twentieth-century Sweden through the analysis of the professional career and family business of Oscar Lundkvist, Swedish display pioneer and former window dresser in chief of the largest and first Swedish department store, Nordiska Kompaniet. Building on rich source material including unique written and photographic documents from the Lundkvist family, educational material and trade journals, we show how the innovative and spectacular became ordinary and mundane in retail praxis. We argue that the emergence and professionalization of window display brought with it the dissemination and trivialization of the same practice. By focusing on not only the most conspicuous aspects and cultural meanings of window displays but also on the materials and competences involved, we explain how setting up the displays became an everyday commercial practice and how it was positioned between advertising and retail as well as between the artistic and the commercial