Olympic legacy and cultural tourism: Exploring the facets of Athens' Olympic heritage

This study examines the effects of the Olympic Games on Athens’ cultural tourism and the city’s potential to leverage the Olympic legacy in synergy with its rich heritage in order to enhance its tourism product during the post-Games period. In doing so, a qualitative and interpretive approach was employed. This includes a literature review on Athens’ 2004 Olympics to identify the sport facilities and regeneration projects, which constitute the Olympic legacy and heritage. Based on that, an empirical analysis was undertaken, by collecting official documents about the 2004 Olympics, and conducting five semi-structured interviews with tourism/administrative officials. The findings indicate that the Olympiad contributed significantly to Athens’ built and human heritage, revealing the dimensions of new venues/facilities, infrastructure, transportation and aesthetic image of the city, and human capital enhancement. Hence, the Games affected to the multifaceted representation and reconstruction of the city’s identity and cultural heritage. However, the potential afforded from the post-Olympic Athens remains unrealised due to lack of strategic planning/management. The study concludes that there is a need to develop cross-leveraging synergies between the Olympic legacy and cultural tourism for the host city. Finally, a strategic planning framework for leveraging post-Games Olympic tourism is suggested in order to maximise the benefits of Olympic legacy and heritage in a host city’s tourism development

The effects of activating a “baby brain” stereotype on pregnant women’s cognitive functioning

Throughout pregnancy and into the immediate postpartum period, women are generally perceived to be incompetent, stressed, and forgetful. However, the neuropsychological “baby brain” literature remains unclear and contradictory. Across two studies, we provide the first experimental tests of whether perceived cognitive impairment in pregnancy can be explained by stereotype threat theory, which proposes that awareness of negative stereotypes about one’s ingroup can harm performance. In Study 1 (N = 364), we tested stereotype threat effects in a 2 (stereotype threat versus no threat) × 3 (pregnant women versus new mothers versus never-pregnant female control) design. We observed a main effect of group on memory performance (pregnant women and new mothers performed worse than controls), but no other main or interactive effects. Study 2 (N = 409) aimed to extend these research questions with mathematics ability, memory, and attention as the dependent variables. Again, we found that a stereotype threat manipulation did not impair pregnant women and new mothers’ cognitive performance, nor was there any interactive effects. Groups also did not differ in their performance. We discuss these results in the context of stereotype threat mechanisms, calling into question whether a stereotype threat paradigm can be applied effectively to pregnancy-related stereotypes. This work has implications for the advancement of stereotype threat as a theory and contributes to the reappraisal of the utility of stereotype threat as a way of understanding how stereotypes affect performance