Assessing Relationship between Personal Value and Customer Satisfaction:Evidence from Nigerian Banking Industry

Results implicated self-transcendence as having positive relationship with customer satisfaction while selfenhancement has negative relationship with customer satisfaction. It was also established that the overall personal value has significant effect on customer satisfaction. The research measures showed encouraging psychometric values. These findings were discussed and situated within the Nigerian banking industry. It was recommended that the banking industry should place more emphasis on target marketing practices thereby enhancing the quality delivery of services to customers. Areas of further studies were also suggested

Social Networking and Business Performance: The case of Selected Entrepreneurs in Ota, Nigeria

This research study examined the nature of relationship between social networking and business performance using selected entrepreneurs in Ota, Nigeria as respondents. The specific objectives of the study are; (i) to ascertain the extent to which social media networks are used by entrepreneurs (ii)to find out the purpose for which those sites were visited (iii) to determine the effect of electronic networking on sales turnover and (iv) to identify the effect of physical networking on business efficiency. The study used survey research method with structured questionnaire that was distributed among the sampled respondents. The findings of the study revealed that Facebook and twitter were the mostly visited social network by the entrepreneurs for business purposes. The result further revealed that electronic social network has significant effect on sales turnover. Physical social network such as trade associations was also found having a significant effect on business efficiency. Based on these findings, conclusion was drawn and relevant recommendations were made

Global economic meltdown and its effects on human capital development in Nigeria: Lessons and way forward

Global economies around the world have experienced the most traumatic moments in the last one-decade. The crisis has been described by scholars, as perhaps been the worst financial crisis since the great economic depression of the 1930s. This paper lucidly examines the effects of global economic recession on the development of human capital with reference to Nigeria nation. The objectives of the paper among others are (i) To establish the level of the impact of global economic recession on development of skills of human capital in Nigeria (ii) To examine if there is any significant relationship between global economic recession and the motivation of human capital development in Nigeria among others. The paper uses survey method with two research hypotheses. Questionnaires were administered among academic staff of two Nigerian universities in the southwest part of Nigeria. Findings showed that the global economic recession has great impact on the development of skills of human capital in Nigeria. Findings also revealed that there exists a positive relationship between global economic recession and training and development of human capital in Nigeria. The paper offers useful policy recommendations, which include the need for government and appropriate agencies to put in place policies such as enabling environment that will lead to the growth and development of human capital in Nigeria. Government needs to put forward policies that minimize cost at all levels, maximize efficiency of output, training and retraining of goods hands; and that there is need to encourage better motivation of workers at every sector of the economy amongst others

Assessment of Dog Owners’ Knowledge on Dog Rabies Vaccination in Rural Communities in Ogun State, Nigeria

A cross sectional study was designed to assess knowledge of dog owners towards dog rabies vaccination in rural communities in Odeda local government area of Ogun State. A structured questionnaire was administered to 268 dog owners. The questionnaire sought information on demographic characteristics of the dog owners, their association with dogs, and knowledge about dog rabies vaccine. Data obtained were analyzed using chi square and logistic regression with p value set at ≤ 0.05. Dog rabies vaccination coverage in the study area was 4.9%. Most of the respondents (67.2%) were not aware of dog rabies vaccine. Only 3% of the dog owners had good knowledge about rabies vaccination. Socio-economic factors that had significant association with knowledge level were age, occupation, educational level and marital status of the respondents. There was also significant association between age, religion, occupation, educational level, awareness on dog rabies vaccination, knowledge about dog rabies vaccination, danger posed by non vaccinated dogs to the public and other animals and the intention of dog owners to vaccinate their dogs against rabies. One hundred and eighty seven respondents (70%) declared their intention to vaccinate their dogs, although 82% affirmed willingness to pay  for vaccination of their dogs against rabies; however the average amount indicated was only ₦200.00 ($0.57). In conclusion, it is free vaccination of dogs against rabies with an aggressive mass orientation on responsible dog ownership and enlightenment on fatality of clinical rabies through the mass media that can significantly alter the vaccination coverage in the studied community Key words: Rabies, vaccination, dogs, rural communities, intentio

RELATIONSHIP MARKETING AND CUSTOMER SATISFACTION: A CONCEPTUAL PERSPECTIVE

This article examined the existing body of literature on transaction and relationship marketing. The specific objectives were to develop a conceptual framework to establish the relationship between relationship marketing and customer satisfaction and to examine the components of relationship marketing on the present ever dynamic world of business. The study identified relationship marketing variables and their impact on customer satisfaction. The framework aims to provide insights into the studies on relationship marketing factors such as trust, commitment, communication, and service quality influence on customer satisfaction. The model provided a basis for empirical studies on the factors of relationship marketing and outcomes of customer satisfaction in developing nations. The study recommends that relationship marketing dimensions such as building customer’s trust, commitment to customers, communication and service quality should be properly managed and maintained by service providers in Nigeria. This helps in building customer satisfaction and in the long-run customer loyalt

Marketing analysis of snail in selected market in Ibadan Metropolis, Oyo State, Nigeria

The study on the marketing analysis of snail farming was carried out in Ibadan metropolis; using 100 structured questionnaire to collect data out of which 95 were retrieved. A multistage sampling technique was used in sample enumeration. Descriptive and inferential statistical methods were employed in analyzing the data collected. Archachatina marginata is the commonest species (73.7%) in the markets, sold mostly for consumption (72.6%) and primarily sourced from the wild. Snail marketing is dominated by youths, mostly females (86.3%). The supply of snails is irregular and the business is funded from personal savings and support from cooperative society. Economic analysis showed that marketers require ₦50,000 – ₦250,000 as working capital, with a resultant profit of ₦100,000 – ₦150,000. Snail marketing efficiency was 1.33. In conclusion snail market is profitable in the study area.Keywords: Snail, Marketing, efficiency, constraint

The microbiological quality and some physical parameters of different water used at a municipal abattoir in Nigeria

This study determined the microbiological and some physical quantities and effect of the two different water sources used for meat processing at the Lafenwa abattoir, Abeokuta, Nigeria. Water sources identified are the Lafenwa river and Tap water supply. A total of 33 samples were collected and analyzed. The total viable of bacteria count ( TVC) of the samples was determined by pour plate technique while the most probable number (MPN) of coliform count was by the multiple tube method. The mean TVC for the two spots on the river is 3.34x107 cfu/ml and the mean MPN is 1600 /100ml. For the tap water, the mean TVC and MPN were 1.56x107 cfu/ml and 890 /100ml respectively. The TVC values were significantly higher (p0.05). Potentially pathogenic Bacteria isolated from the water samples include: Eschericia coli, Pseudomonas aeruginosa, Staphylococcus aureus, and Klebsiella spp. The water samples from the river appeared creamy, highly turbid, particulate with pungent odour. The mean pH, temperature, dissolved oxygen (DO) and Biological Oxygen Demand (BOD) values were 5.4, 28.8oC, 8.1 mg/l and 7.0 mg/l respectively. The tap water samples were clear, odourless, and colorless with mean pH, temperature, DO and BOD values of 6.8, 28.1oC, 15.3mg/l and 3.1mg/l respectively. There was significant differences in the DO and BOD values of river samples compared to tap water (

Effective Advertising: Tool For Achieving Client-Customer Relationships

The paper examined the place of advertising as a strategic tool for achieving effective client-customer relationships. The objectives of the paper include: (i) to determine how creativity in advertising effects customers’ purchase decisions; (ii) to examine the effects of frequency of advertising on customers’ repurchases of products/service (iii) to proffer useful policy recommendations which companies will find beneficial when faithfully implemented, amongst others. The paper used survey research method with structured questionnaire which were administered among sampled respondents. Based on the nature of the hypothesis, the paper used correlation and ANOVA test statistics to analyze the information gathered through the questionnaire. Findings showed that creativity in advertising affects customer purchase decisions. Findings further reveal that frequency of advertising has effects on customer’s purchase of a product, amongst others. The paper makes valuable recommendations which companies and captains of industry will find useful when faithfully implemented

LABOUR MIGRATION DETERMINANTS AND IMPLICATIONS FOR FIRM PERFORMANCE: A CONCEPTUAL APPROACH

Despite the wide range of labour migration geographically and occupationally in different organizations, little attention has been paid to the influence it has on organizational performance; especially in the food producing industry. In the midst of other resources (land, labour, capital and industrialist) human capital is considered the most valuable in organization. This is because when human capital is applied to business, the effect on the organizational performance is significant. While organization ensures maximum cost reduction to attain high level of profitability they also attend to labour issues all the same; knowing well that competitors gain easy access to valuable success secret of an organization through key employees who are custodians of such knowledge . This paper provides a conceptual framework and highlights the different determinants of labour migration and how it impacts on the firm`s overall performance

Talent Management as a Determinant of Firm Performance: A Conceptual Approach

This study attempted to clarify the growing concept of strategic talent management and highlights its effect on organizational performance. This study employed archival method and as such extant literature was reviewed and collated for development of propositions. These propositions were developed based on the findings from the literature. Regardless of the increasing reputation talent management has and more than ten years of discussion as well as publicity, the idea behind talent management is still vague. Huge ambiguity still exists in the meaning and latitude of the concept. The recent expression ‘talent management’ has been initiated in the last decade. The term "Talent Management" was initiated recently to provide a single solution for the issues relating to the attraction and retention of qualified workforce. Talent management is beset with misunderstandings, doubts and lack of clarity, implying that the subject is not grounded in practice and thus reinforcing why it is viewed by many experts as a puzzle. Also, the effect talent management has on the outcome of an organization remains an issue particularly wherever only high ranked staff are considered the talents in an organization. This paper advocates the continuous training of personnel to obtain the required level of capacity of employees. The work-force who is involved in the talent management program is expected to be more innovative and contribute excellently to the success of the organization