Strategic Sexual Signals: Women's Display versus Avoidance of the Color Red Depends on the Attractiveness of an Anticipated Interaction Partner

The color red has special meaning in mating-relevant contexts. Wearing red can enhance perceptions of women's attractiveness and desirability as a potential romantic partner. Building on recent findings, the present study examined whether women's (N = 74) choice to display the color red is influenced by the attractiveness of an expected opposite-sex interaction partner. Results indicated that female participants who expected to interact with an attractive man displayed red (on clothing, accessories, and/or makeup) more often than a baseline consisting of women in a natural environment with no induced expectation. In contrast, when women expected to interact with an unattractive man, they eschewed red, displaying it less often than in the baseline condition. Findings are discussed with respect to evolutionary and cultural perspectives on mate evaluation and selection

Threat to Freedom and the Detrimental Effect of Avoidance Goal Frames: Reactance as a Mediating Variable

Two experiments examined how individuals respond to a restriction presented within an approach versus an avoidance frame. In Study 1, working on a problem-solving task, participants were initially free to choose their strategy, but for a second task were told to change their strategy. The message to change was embedded in either an approach or avoidance frame. When confronted with an avoidance compared to an approach frame, the participants' reactance toward the request was greater and, in turn, led to impaired performance. The role of reactance as a response to threat to freedom was explicitly examined in Study 2, in which participants evaluated a potential change in policy affecting their program of study herein explicitly varying whether a restriction was present or absent and whether the message was embedded in an approach versus avoidance frame. When communicated with an avoidance frame and as a restriction, participants showed the highest resistance in terms of reactance, message agreement and evaluation of the communicator. The difference in agreement with the change was mediated by reactance only when a restriction was present. Overall, avoidance goal frames were associated with more resistance to change on different levels of experience (reactance, performance, and person perception). Reactance mediated the effect of goal frame on other outcomes only when a restriction was present

Culture, self and the emergence of reactance: is there a “universal” freedom?

In this article we suggest that independent vs. interdependent aspects of the self yield different manifestations of psychological reactance and that this is especially relevant in a cross-cultural context. In Studies 1, 2 and 4 we showed that people from collectivistic cultural backgrounds (individuals holding more interdependent attitudes and values) were less sensitive to a threat to their individual freedom than people from individualistic cultural backgrounds (individuals holding more independent attitudes and values), but more sensitive if their collective freedom was threatened. In Study 3 we activated independent vs. interdependent attitudes and values utilizing a cognitive priming method and yielded similar results as the other studies hinting at the important causal role of self-related aspects in understanding reactance in a cross-cultural context

(wileyonlinelibrary.com) DOI: 10.1002/ejsp.757 Fast track report Red and romantic behavior in men viewing women

In many non-human primate species, a display of red by a female increases attraction behavior in male conspecifics. In two experiments, we investigate an analogous effect in humans, specifically, whether red on a woman’s shirt increases attraction behavior in men. In Experiment 1, men who viewed an ostensible conversation partner in a red versus a green shirt chose to ask her more intimate questions. In Experiment 2, men who viewed an ostensible interaction partner in a red versus a blue shirt chose to sit closer to her. These effects were observed across participants ’ perceptions of their own attractiveness (Experiment 1) and general activation and mood (Experiment 2). Our findings suggest that red acts as a basic, non-lexical prime, influencing reproduction-relevant behavior in like manner across species. Copyright # 2010 John Wiley & Sons, Ltd. In many non-human primate species, including baboons and chimpanzees, females display red on their body (e.g., chest, genitalia) when nearing ovulation (Dixson, 1983; Gerald, 2003; Setchell & Wickings, 2004). Research has shown that these red displays increase attraction behavior in male conspecifics, as indicated by increased masturbation and mounting attempts (Bielert, Girolami, & Jowell, 1989; Waitt, Gerald, Little, & Krasielburd, 2006). Here we examine whether a display of red by a human female increases attraction behavior in male conspecifics in analogous fashion, substituting red clothing for red chests and genitalia, and question intimacy and physical distance for masturbation and mounting attempts

Data: Fertility as a cue for attractiveness in homo- and heterosexual men

According to the sexual strategy theory (SST), men pursue short-term mating strategies to enhance their reproductive fitness. To do so, heterosexual men search for women who signal high reproductive value through multiple fertility cues. We hypothesize that, due to an interplay of mating strategies derived from a person’'s biological sex and the sexual orientation of a person (which develops independently of biological sex), not only heterosexual but also homosexual men should find high fertility more attractive in others. Accordingly, in Study 1 (N = 124), we found that hetero- as well as homosexual men rated the physical attractiveness of a female stimulus person to be greater when she was portrayed to be of high (versus low) fertility. Interestingly, in Study 2 (N = 224), we found that only homosexual-, but not heterosexual men perceived a male stimulus to be less attractive when information was provided that pointed at his low (versus high) fertility and when no information was given. We discuss these findings against the background of evolved adaptive mating motives in humans. Overall, the present results indicate that fertility appears to be an important cue for perceived physical attractiveness for both hetero- and homosexual men

Threat to Freedom and the Detrimental Effect of Avoidance Goal Frames

Two experiments examined how individuals respond to a restriction presented within an approach versus an avoidance frame. In Study 1, working on a problem-solving task, participants were initially free to choose their strategy, but for a second task were told to change their strategy. The message to change was embedded in either an approach or avoidance frame. When confronted with an avoidance compared to an approach frame, the participants’ reactance toward the request was greater and, in turn, led to impaired performance. The role of reactance as a response to threat to freedom was explicitly examined in Study 2, in which participants evaluated a potential change in policy affecting their program of study herein explicitly varying whether a restriction was present or absent and whether the message was embedded in an approach versus avoidance frame. When communicated with an avoidance frame and as a restriction, participants showed the highest resistance in terms of reactance, message agreement and evaluation of the communicator. The difference in agreement with the change was mediated by reactance only when a restriction was present. Overall, avoidance goal frames were associated with more resistance to change on different levels of experience (reactance, performance, and person perception). Reactance mediated the effect of goal frame on other outcomes only when a restriction was present

Red display of women in the unattractive and attractive experimenter condition.

<p>Red display of women in the unattractive and attractive experimenter condition.</p