Methodological Opportunities for Improving the Quality of Higher Education Institutions

As a consequence of the demographic tendencies of the developed countries the competition between higher education institutions is more and more intense in order to have and hold students. In this way they are interested in surveying their students’ expectations and satisfaction to find out how and where to improve the institutions while the research also serves other purposes, as well. The present study is aimed at analysing the examinations directed at service quality assessment in higher education. The expectations, experience and the significance of further evaluations are examined. The analyses has happened with the help of literature overview and own quantitative researches. Results show that expectations and satisfaction are rather influenced by personality traits and the type of the given faculty topic than the real competencies. This work is licensed under a&nbsp;Creative Commons Attribution-NonCommercial 4.0 International License.</p

Analysis of Competitiveness with Online Marketing Tools in Hungary

In the world of marketing, innovative solutions and new development opportunities will always come into play. They play of the major factor in improving the competitiveness and for consumers needs as well. The aim of the study is to examine and compare the efficiency and effectiveness measurement of the online campaigns. At first, this study is arising the theoretical approaches and then points to the practical application differences and also wants to rank the effectiveness of online. The currently used Hungarian online measures (rate/index) are explained in this study by using the available practical literature. The in-depth interviews will be conducted with the consent of online shop managers and leader professionals of creative and advertisement agencies. Procession of the practical literature will include the online advertising methods ranked by the CPM (Cost per 1000 Impression) will imply the effectiveness of ads. Our research methodology followed qualitative strategy, on the base of content analyses of in-depth interviews of online experts (N=7). We recorded the conversation and then we transcribed the data. Our questions were structured. The questioning went between 10 March 2016 and 18 May. 7 persons have taken part in the research, regarding to their profession they were mid, - or top managers and had at least 4 maximum 15 years of experience. Regarding to their activities, there are who is planning, leading and following up marketing and/or creative campaigns – together with analyses – or with full-service of web shop, online legal advising, retargeting and optimization services. Each interviewee serves the business-to-business trade. Furthermore our aim is to present the Hungarian online advertising trends in 2016. This indication will show the effectiveness of different marketing tools, also the reach of online experts, which is a tool in increasing competitiveness. This research will point out the possible measuring methods and indications, which allows the integrated testing of performance on different channels. This work is licensed under a&nbsp;Creative Commons Attribution-NonCommercial 4.0 International License.</p

Analysis of Competitiveness with Online Marketing Tools in Hungary

In the world of marketing, innovative solutions and new development opportunities will always come into play. They play of the major factor in improving the competitiveness and for consumers needs as well. The aim of the study is to examine and compare the efficiency and effectiveness measurement of the online campaigns. At first, this study is arising the theoretical approaches and then points to the practical application differences and also wants to rank the effectiveness of online. The currently used Hungarian online measures (rate/index) are explained in this study by using the available practical literature. The in-depth interviews will be conducted with the consent of online shop managers and leader professionals of creative and advertisement agencies. Procession of the practical literature will include the online advertising methods ranked by the CPM (Cost per 1000 Impression) will imply the effectiveness of ads. Our research methodology followed qualitative strategy, on the base of content analyses of in-depth interviews of online experts (N=7). We recorded the conversation and then we transcribed the data. Our questions were structured. The questioning went between 10 March 2016 and 18 May. 7 persons have taken part in the research, regarding to their profession they were mid, - or top managers and had at least 4 maximum 15 years of experience. Regarding to their activities, there are who is planning, leading and following up marketing and/or creative campaigns – together with analyses – or with full-service of web shop, online legal advising, retargeting and optimization services. Each interviewee serves the business-to-business trade. Furthermore our aim is to present the Hungarian online advertising trends in 2016. This indication will show the effectiveness of different marketing tools, also the reach of online experts, which is a tool in increasing competitiveness. This research will point out the possible measuring methods and indications, which allows the integrated testing of performance on different channels. This work is licensed under a&nbsp;Creative Commons Attribution-NonCommercial 4.0 International License.</p

Methodological Opportunities for Improving the Quality of Higher Education Institutions

As a consequence of the demographic tendencies of the developed countries the competition between higher education institutions is more and more intense in order to have and hold students. In this way they are interested in surveying their students’ expectations and satisfaction to find out how and where to improve the institutions while the research also serves other purposes, as well. The present study is aimed at analysing the examinations directed at service quality assessment in higher education. The expectations, experience and the significance of further evaluations are examined. The analyses has happened with the help of literature overview and own quantitative researches. Results show that expectations and satisfaction are rather influenced by personality traits and the type of the given faculty topic than the real competencies. This work is licensed under a&nbsp;Creative Commons Attribution-NonCommercial 4.0 International License.</p

Online élelmiszervásárlási szokások és lehetőségek vizsgálata magyar és amerikai online vásárlók körében

A témaválasztás időszerű, aktuális. Jelen kutatásban elemzésre kerültek a – nem reprezentatív – minta alapján a magyar és az amerikai online vásárlók nemzetiségbeli és demográfiai azonosságai, valamint különbségei. A cikk első célkitűzése a kutatási eredmények elemzése során feltárni a nemzetenként eltérő online termék- és szolgáltatáskategóriákat. A kutatásban résztvevő magyar fogyasztók többsége a leggyakrabban vásárolt online termék és/vagy szolgáltatáskategóriák közé a melegételt, az élelmiszert és a napi fogyasztási cikkeket sorolta, valamint ¹/₅-ük jelölte, hogy igénybe veszi az online biztosítók és bankok oldalait. A megkérdezett amerikaiak leginkább divatipari termékeket, ruhaneműket és kiegészítőket vásárolnak online. További kutatások során kiderült, hogy az eltérő fogyasztói szokások egyik fő oka, hogy a vizsgált régióban szinte egyáltalán nincsen melegétel kiszállítás, csupán a hétköznapi bevásárlás lehetősége adott (például napi fogyasztási cikkek, félkész termékek vásárlása, stb.). További kutatási cél volt a tanulmány ered­ményei alapján feltárni, hogy mely változók, illetve milyen információk játszhatnak szerepet az online vásárlás előnyben részesítésében. Ezt az 1. táblázat „online vásárlás indoklásának” állításai tartalmazzák, amelyek összefoglalják az online vásárlás előnyeit és hátrányait. A fo­gyasztók preferenciáit vizsgálva a nemzetiség tekintetében a „jobb minőség”, a „csak online vásárolható” meg a termék, továbbá a „kényelem”, illetve az „interneten csak összehasonlítom” állításokban volt szignifikáns különbség. Ezen túlmenően a „jobb minőség” esetében a nemzetek között tapasztalt demográfiai különbségek (mint például a személyek iskolai végezettsége és jövedelme) is jelentősen befolyásolták a kapott eredményeket. Példaként említve a „jóval átlag alatti jövedelem” kate­góriájában mutattak az amerikai és a magyar fogyasztók közel azonos értéket. A további jövedelem kategóriákban az amerikaiak inkább értettek egyet azzal, hogy azért böngésznek az interneten, mert ott csak összehasonlítják a termékeket, mint az ugyanakkora jövedelemmel rendelkező magyar fogyasztók. A vizsgálat az „interneten csak összehasonlítom” állítás esetében, jövedelem szintenként mutatott kiemelt eltérést. Az online élelmiszervásárlásra kiterjedő kérdésben a VR szemüveg segítségével, otthonról intézhető virtuális élelmiszerbevásárlás lehetőségét vizsgáltam, ahol mindkét nemzetiség esetében közepes, relatív semleges értéket kaptam. Eszerint az élelmiszerboltban tett virtuális bevásárlás lehetőségére nem kaptam egyértelmű, pozitív eredményt. Mostani kérdőíves megkérdezésem eredményei alapján további potenciális kutatási témakörök merültek fel számos tudományterületre vonatkoztatva (pl. a robottechnika és a szoftverfejlesztés), amelyeket a későbbiek során további kutatásokkal fogok megvizsgálni.L

Nemzetenként eltérő e-logisztikai trendek felkutatása

A 4. ipari forradalom beköszöntével megjelent a logisztika 4.0, amely egy gyorsan változó, innovatív korszak beköszöntét hozta el a hagyományos és az elektronikus kereskedelemben érintett tagok számára. A tanulmány célja, hogy az ipari forradalom során átalakult, kifejlesztett vagy tervezett e-logisztika, valamint logisztika 4.0 fogalmát tisztázza, az ezzel kapcsolatos eszközöket és fogalmakat ismertesse hazai, valamint nemzetközi tekintetben egyaránt. Az összehasonlítás mellett további célkitűzés, hogy a számottevő fejlesztéseket a készített (szakmai) mélyinterjúk segítségével ismertesse és irányt mutasson a jövő digitális világa felé

Analysis of Food Consumption in Hungary

The background of our research considers consumers\u27 awareness about the contents of their food and investigates the labels and wording on food packaging. The \u27organic\u27 labels on this packaging hold different levels of importance for Hungarian people based on their age and social-economic status. This topic will remain highly relevant, since most companies desire to understand the behaviour of their Hungarian consumers. By examining consumers’ behaviour patterns and inexpensive marketing tips, companies can consider the most effective method to increase the purchase of their products. As such, consumer behaviour patterns should be researched in the short term based on the use of specific products or on the use of generic brands versus personal preferences. Currently, the roles of health-awareness and cost-consciousness are changing, as are environmental protection regulations and consumers’ awareness of the dangers of hazardous substances. The article focuses on the analysis of Hungarian behaviour patterns related to foodstuff grocery consumption. The database was taken from IPSOS Ltd. (N=1038 people), but 883 people were selected from the initial sample, based on inclusive criteria (aged between 18 and 70), while people with extreme incomes were excluded (as outliers). This work is licensed under a&nbsp;Creative Commons Attribution-NonCommercial 4.0 International License.</p

New trends at the nutrition and online markets focused on the American and the Hungarian consumers

Understanding online consumer behavior is an important undertaking in the field of business. With the Internet becoming more popular and accessible, the relationship between companies and their customers has drastically changed. The sales process is becoming more of a two-way communication relationship but there are many differences between the American and Hungarian markets. Therefore, the objective of this study was to examine methods and procedures employed in the online nutrition market, based on the American and the Hungarian consumer sector. This research served to point out the possible methods and indications which allowed the integrated testing of performance on different channels. This part of our research was done via secondary data analyses. We used a quantitative method, involving online questionnaire analyses based on the Hungarian market. Furthermore, our aim was to try to show the differences in the e-markets between these two countries. This part of my research was done via a quantitative method, using the individual depth interview from Hungarian marketing experts. After finishing this research, we believe that the online market is in the heyday of youth until approximately 2018-2020. For this reason, we would like to continue this research, and our future plans are to observe, compare, and analyze changes in the way this develops. We hope that we will have a chance to work further in online marketing research to discover new and useful trends