Promotion strategy for non-profit organization on the example of the Eastern European Arts Therapy Association

Eastern European Art Therapy Association (EEATA) engaged in teaching art therapy techniques which are used by doctors for the treatment of patients. Promotion plays a crucial role in the dissemination of this useful activity. The paper presents a project which includes such issues as the concept of promoting, encouraging and promoting the role of tools and their use in promoting of EEATA

Application of the relationship marketing model in tourist firms

The aim of the article. The following paper presents the model of the relationship marketing in tourist services. The results of the analysis. In the first part the theoretical basis knowledge (the elements and results) about relationship marketing have been presented. Apart from that the theory of strategic learning of that form of marketing and the essence of the loyalty programmes have been showed. The second part has been devoted to the tourist services and their specialty. In the third part the model of the relationship marketing in tourism itself is presented. The model consists of the interactions between the tourism company and the closer and further environment. The main elements of the interaction system within the relationship marketing are the integrated elements of marketing which are communicated with the use of media to the receivers (customers). In the relationship marketing, in the contrary to the traditional marketing, there is the use of the database which is the basis for the building of the loyalty programmes. Conclusions and directions of further researches. The paper is concluded in refer to the tourist companies as far as the use of marketing instruments connected with implementing relationship marketing in the tourist company is concerned

Social marketing in promotion of energy-efficient building

Energy-efficient buildings or passive in the coming years should become a standard in Poland and Europe. Energy-efficient buildings are generally more expensive than traditional, so there are some psychological barriers before making a decision on their implementation. Despite a significant increase in awareness of investors in this area it is essential to disseminate knowledge about the need and benefits coming from the use of such solutions. Changing standards for buildings results from changes in building regulations, the use of various forms of financial support and educational activities

The promotion of phisical activity in shockvertising campaigns

Preferring passive life style and the problems with obesity eventuating from this fact, have become very common in many countries. According to research, the physical activity of Poles turns out to be under the average for EU countries. (Sport activity of Poles, 2015, p.3) The promotion of physical activity is one of the most important tasks of public health. The publicity of physical activity, habits of caring for health and wellbeing should be realized by national and local authorities, media and organisations connected w sport and recreation. Next, there are subjects providing sport recreation services, which use properly worked out marketing programs, apart from purely business goals, they can also become the promoters of physical activity. The aim of this article is to present shocking advertisement as the part of social campaigns influencing the changing the passive lifestyle for the active one. Shown in this article research was conducted among students of one university. The goal of research was the assessment of emotions which were aroused by showing examples of campaigns and their influence on the willingness to take up physical activities by the youth. The article contains the examples of campaigns and the results of research into using this kind of actions among young people. It was assumed, that the showing shocking messages concerning the consequences of lack physical activity, influences on taking up such activity by young people

Development of sustainable tourism in the eastern part of Poland on the example of bicycle green velo trail

Sustainable tourism’s aim is to lower negative influence of tourism on environment. Development of such a tourism influences on local employment. Advantages of the development are aimed at local societies, tourism agencies and tour operators and also tourists themselves. Apart from that sustainable tourism does not disturb the natural environment and is environmentally friendly. The World Tourism Organization defines sustainable tourism as a tourism that satisfies the needs of both tourists and tourist destinations, while protecting and promoting their future development. The main goal of sustainable tourism is to preserve the economic and social benefits of tourism while minimizing or mitigating adverse environmental, historical, cultural or social impacts. This goal is achieved by balancing the needs of tourists with the needs of tourist destinations. The most important documents defining the basis for sustainable tourism are: Agenda 21 and principles for sustainable development, UNCED, Rio de Janeiro Declaration, 1992, Global Code of Ethics in Tourism, WTO, 1999 and Cape Town Declaration. Responsible Tourism in Destinations, World Summit on Sustainable Development in Johannesburg in 2002. (http://zb.eco.pl/publication/koncepcja-zrownowazonego-rozwoju-w-turystyce-p1338l1) Sustainable tourism goes side by side with ecotourism and heritage tourism. Many voivodeships in Poland have started to apply activities connected with sustainable tourism. The example of sustainable tourism is Green Velo Trail completed in Eastern Poland

Development of sustainable tourism in the eastern part of Poland

Sustainable tourism’s aim is to lower negative influence of tourism on environment. Development of such a tourism influences on local employment. Advantages of the development are aimed at local societies, tourism agencies and tour operators and also tourists themselves. Apart from that sustainable tourism does not disturb the natural environment and is environmentally friendly

Screening robust water infrastructure investments and their trade-offs under global change: A London example

We propose an approach for screening future infrastructure and demand management investments for large water supply systems subject to uncertain future conditions. The approach is demonstrated using the London water supply system. Promising portfolios of interventions (e.g., new supplies, water conservation schemes, etc.) that meet London’s estimated water supply demands in 2035 are shown to face significant trade-offs between financial, engineering and environmental measures of performance. Robust portfolios are identified by contrasting the multi-objective results attained for (1) historically observed baseline conditions versus (2) future global change scenarios. An ensemble of global change scenarios is computed using climate change impacted hydrological flows, plausible water demands, environmentally motivated abstraction reductions, and future energy prices. The proposed multi-scenario trade-off analysis screens for robust investments that provide benefits over a wide range of futures, including those with little change. Our results suggest that 60 percent of intervention portfolios identified as Pareto optimal under historical conditions would fail under future scenarios considered relevant by stakeholders. Those that are able to maintain good performance under historical conditions can no longer be considered to perform optimally under future scenarios. The individual investment options differ significantly in their ability to cope with varying conditions. Visualizing the individual infrastructure and demand management interventions implemented in the Pareto optimal portfolios in multi-dimensional space aids the exploration of how the interventions affect the robustness and performance of the system

Development of sustainable tourism in the eastern part of Poland on the example of bicycle green velo trail

Sustainable tourism’s aim is to lower negative influence of tourism on environment. Development of such a tourism influences on local employment. Advantages of the development are aimed at local societies, tourism agencies and tour operators and also tourists themselves. Apart from that sustainable tourism does not disturb the natural environment and is environmentally friendly. The World Tourism Organization defines sustainable tourism as a tourism that satisfies the needs of both tourists and tourist destinations, while protecting and promoting their future development. The main goal of sustainable tourism is to preserve the economic and social benefits of tourism while minimizing or mitigating adverse environmental, historical, cultural or social impacts. This goal is achieved by balancing the needs of tourists with the needs of tourist destinations. The most important documents defining the basis for sustainable tourism are: Agenda 21 and principles for sustainable development, UNCED, Rio de Janeiro Declaration, 1992, Global Code of Ethics in Tourism, WTO, 1999 and Cape Town Declaration. Responsible Tourism in Destinations, World Summit on Sustainable Development in Johannesburg in 2002. (http://zb.eco.pl/publication/koncepcja-zrownowazonego-rozwoju-w-turystyce-p1338l1) Sustainable tourism goes side by side with ecotourism and heritage tourism. Many voivodeships in Poland have started to apply activities connected with sustainable tourism. The example of sustainable tourism is Green Velo Trail completed in Eastern Poland

Development of sustainable tourism in the eastern part of Poland

Sustainable tourism’s aim is to lower negative influence of tourism on environment. Development of such a tourism influences on local employment. Advantages of the development are aimed at local societies, tourism agencies and tour operators and also tourists themselves. Apart from that sustainable tourism does not disturb the natural environment and is environmentally friendly

Risk of Exposure to Airborne Ambrosia Pollen from Local and Distant Sources in Europe – an Example from Denmark

Background. Ambrosia artemisiifolia L. is a noxious invasive alien species in Europe. It is an important aeroallergen and millions of people are exposed to its pollen. Objective. The main aim of this study is to show that atmospheric concentrations of Ambrosia pollen recorded in Denmark can be derived from local or more distant sources. Methods. This was achieved by using a combination of pollen measurements, air mass trajectory calculations using the HYPLIT model and mapping all known Ambrosia locations in Denmark and relating them to land cover types. Results. The annual pollen index recorded in Copenhagen during a 15-year period varied from a few pollen grains to more than 100. Since 2005, small quantities of Ambrosia pollen has been observed in the air every year. We have demonstrated, through a combination of Lagrangian back-trajectory calculations and atmospheric pollen measurements, that pollen arrived in Denmark via long-distance transport from centres of Ambrosia infection, such as the Pannonian Plain and Ukraine. Combining observations with results from a local scale dispersion model show that it is possible that Ambrosia pollen could be derived from local sources identified within Denmark. Conclusions. The high allergenic capacity of Ambrosia pollen means that only small amounts of pollen are relevant for allergy sufferers, and just a few plants will be sufficient to produce enough pollen to affect pollen allergy sufferers within a short distance from the source. It is necessary to adopt control measures to restrict Ambrosia numbers. Recommendations for the removal of all Ambrosia plants can effectively reduce the amount of local pollen, as long as the population of Ambrosia plants is small