Marketing strategies to add economic value, reactions on corporate social responsibility advertising in print media: an Indian company case

Corporate social responsibility advertising (CSR Advertising) results from commercial advertising, having social dimensions. This concept works as a marketing tool of cause-related marketing (CR Marketing). In this study, the case of IOCL (an Indian oil company) is presented to show how the company creates innovative advertising ideas, serves the society, contributes to save environmental natural resources and allows to add economic value. In addition to the usual ways of commercial advertising, this kind of approaches on CSR-advertising is an advance to establish a positive image in the mind of customers. The slogan ‘go green’ is highlighted in order to contribute to save natural resources on Earth. Reactions of CSRadvertising are measured to test the effect of published messages and the manipulation of CSR advertising message and persuasive claims

Hierarchical System of Outcomes Assessment at Parks College of Engineering and Aviation

“Outcomes Assessment is one of the keys for continuous quality improvement of academic programs. It is a vital catalyst for the pedagogical paradigm shift from Teaching to Learning. The regional and program accreditation agencies are placing greater emphasis on outcomes assessment than ever before. A typical system of program assessment should be consistent with the mission, objectives, and outcomes of the University as well as College. This paper describes the design, development and implementation of such a system at Parks College of Engineering and Aviation, Saint Louis University.”--from the conference pape

Mechanical and Microstructure Characterization of Coconut Spathe Fibers and Kenaf Bast Fibers Reinforced Epoxy Polymer Matrix Composites

AbstractIn this present study, the natural fibers such as kenaf and coconut spathe are reinforced in polymer matrix by hand layup process. Alkali treated coconut spathe and kenaf bast fibers are uniformly dispersed with epoxy resin and cured using tri-ethylene tetra amine (TETA) at 250C. The weight proportion of the polymer matrix is maintained constantly 10% whereas the proportions of the fibers are altered within the composites. The mechanical properties like tensile, flexural, impact strengths are analyzed. Fracture analysis of fiber reinforced composites and the effect of alkali treatment on fibers are also observed using scanning electron microscope (SEM)