Geo-Spotting: Mining Online Location-based Services for Optimal Retail Store Placement

The problem of identifying the optimal location for a new retail store has been the focus of past research, especially in the field of land economy, due to its importance in the success of a business. Traditional approaches to the problem have factored in demographics, revenue and aggregated human flow statistics from nearby or remote areas. However, the acquisition of relevant data is usually expensive. With the growth of location-based social networks, fine grained data describing user mobility and popularity of places has recently become attainable. In this paper we study the predictive power of various machine learning features on the popularity of retail stores in the city through the use of a dataset collected from Foursquare in New York. The features we mine are based on two general signals: geographic, where features are formulated according to the types and density of nearby places, and user mobility, which includes transitions between venues or the incoming flow of mobile users from distant areas. Our evaluation suggests that the best performing features are common across the three different commercial chains considered in the analysis, although variations may exist too, as explained by heterogeneities in the way retail facilities attract users. We also show that performance improves significantly when combining multiple features in supervised learning algorithms, suggesting that the retail success of a business may depend on multiple factors

SCORE: Exploiting Global Broadcasts to Create Offline Personal Channels for On-Demand Access

The last 5 years have seen a dramatic shift in media distribution. For decades, TV and radio were solely provisioned using push-based broadcast technologies, forcing people to adhere to fixed schedules. The introduction of catch-up services, however, has now augmented such delivery with online pull-based alternatives. Typically, these allow users to fetch content for a limited period after initial broadcast, allowing users flexibility in accessing content. Whereas previous work has investigated both of these technologies, this paper explores and contrasts them, focusing on the network consequences of moving towards this multifaceted delivery model. Using traces from nearly 6 million users of BBC iPlayer, one of the largest catch-up TV services, we study this shift from push-to pull-based access. We propose a novel technique for unifying both push-and pull-based delivery: the Speculative Content Offloading and Recording Engine (SCORE). SCORE operates as a set-top box, which interacts with both broadcast push and online pull services. Whenever users wish to access media, it automatically switches between these distribution mechanisms in an attempt to optimize energy efficiency and network resource utilization. SCORE also can predict user viewing patterns, automatically recording certain shows from the broadcast interface. Evaluations using our BBC iPlayer traces show that, based on parameter settings, an oracle with complete knowledge of user consumption can save nearly 77% of the energy, and over 90% of the peak bandwidth, of pure IP streaming. Optimizing for energy consumption, SCORE can recover nearly half of both traffic and energy savings

SCORE: Exploiting Global Broadcasts to Create Offline Personal Channels for On-Demand Access

The last 5 years have seen a dramatic shift in media distribution. For decades, TV and radio were solely provisioned using push-based broadcast technologies, forcing people to adhere to fixed schedules. The introduction of catch-up services, however, has now augmented such delivery with online pull-based alternatives. Typically, these allow users to fetch content for a limited period after initial broadcast, allowing users flexibility in accessing content. Whereas previous work has investigated both of these technologies, this paper explores and contrasts them, focusing on the network consequences of moving towards this multifaceted delivery model. Using traces from nearly 6 million users of BBC iPlayer, one of the largest catch-up TV services, we study this shift from push-to pull-based access. We propose a novel technique for unifying both push-and pull-based delivery: the Speculative Content Offloading and Recording Engine (SCORE). SCORE operates as a set-top box, which interacts with both broadcast push and online pull services. Whenever users wish to access media, it automatically switches between these distribution mechanisms in an attempt to optimize energy efficiency and network resource utilization. SCORE also can predict user viewing patterns, automatically recording certain shows from the broadcast interface. Evaluations using our BBC iPlayer traces show that, based on parameter settings, an oracle with complete knowledge of user consumption can save nearly 77% of the energy, and over 90% of the peak bandwidth, of pure IP streaming. Optimizing for energy consumption, SCORE can recover nearly half of both traffic and energy savings

Mining movement data to extract personal points of interest: A feature based approach

Due to the widespread of mobile devices in recent years, records of the locations visited by users are common and growing, and the availability of such large amounts of spatio-temporal data opens new challenges to automatically discover valuable knowledge. One aspect that is being studied is the identification of important locations, i.e. places where people spend a fair amount of time during their daily activities; we address it with a novel approach. Our proposed method is organised in two phases: first, a set of candidate stay points is identified by exploiting some state-of-the-art algorithms to filter the GPS-logs; then, the candidate stay points are mapped onto a feature space having as dimensions the area underlying the stay point, its intensity (e.g. the time spent in a location) and its frequency (e.g. the number of total visits). We conjecture that the feature space allows to model aspects/measures that are more semantically related to users and better suited to reason about their similarities and differences than simpler physical measures (e.g. latitude, longitude, and timestamp). An experimental evaluation on the GeoLife public dataset confirms the effectiveness of our approach and sheds some light on the peculiar features and critical issues of location based systems