Collegiate Student-Athletes’ Privacy Management Strategies and Their Impact on Twitter Usage Behaviors

This study examines collegiate student-athletes’ privacy management strategies and the impact on their Twitter usage behaviors from Communication Privacy Management Theory (CPM). A questionnaire was used to recruit student-athletes from a national sample of NCAA Division 1 universities in the United States. Three hierarchical regression analyses conclude that collegiate student-athletes’ privacy management strategies would affect their Twitter usage behaviors, such as frequency of checking Twitter, minutes spent on the platform and tweet content . This research extends CPM to the collegiate sports context. Implications are discussed

Hybrid interactive rhetorical engagements in Massively Multiplayer Online Role-Playing Games (MMORPGs): Examining the role of rhetors and audiences in generative rhetorical discourses

The dissertation explores the emerging rhetorical practices in Massively Multiplayer Online Role-Playing Games (MMORPGs) in general and World of Warcraft (WoW) game in particular. The study applies Kenneth Burke\u27s rhetorical theories and concepts to examine the persuasive processes employed by both game designers and players at various stages of their gameplay experiences. The author argues that the analysis of these interactive rhetorical discourses during gameplay helps rhetorical scholars to understand the emerging rhetorical practices where the rhetors and the audiences collaborate to co-generate their hybrid intensive rhetorical engagement (H.I.R.E.). On the basis of the gaming sessions captured by the researcher as a participating gameplayer, the author explains the typology and the manipulative processes leading to the formation of H.I.R.E. The author contends that the examination of H.I.R.E. as a rhetorical domain helps game rhetorical scholars to explore a broader rhetorical phenomenon, the rhetoric of experience

Exploring factors influencing Internet users' adoption of Internet television in Taiwan

This study examined how demographics, Internet use motivation, and beliefs about Internet television influenced Internet users’ intentions to adopt Internet television in Taiwan. The belief factors of users in programming quality, government regulation, and media impact contributed significantly to predicting an intention to adopt Internet television. Results from hierarchical regression also demonstrated that gender and Internet use motivations were predictive as well

To Localize or to Standardize on the Web: Empirical Evidence from Italy, India, The Netherlands, Spain and Switzerland

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