International Journal of Pharmaceutical Science and Health Care Issue 4, Vol. 4. July-August 2014 Available online on http://www.rspublication.com/ijphc/index.html ISSN 2249 – 5738

ABSTRACT Benzene, a common industrial solvent and a component of gasoline, is known to be highly toxic due to its carcinogenic activity. Benzene as such is an insoluble liquid which undergoes several mechanisms inside a living cell to introduce functional group to the benzene ring to make it more soluble. In this process several benzene metabolites are formed in vivo which in turn becomes genotoxic. It should be noted that even the secondary metabolite of benzene becomes genotoxic inside the cell. The term genotoxic refers to the adverse effect that happens in the cell that damages genetic information and finally leading to cell damage. This is initiated by benzene and its metabolites directly reacting with DNA and, benzene and its metabolites reacting with by products of the cell during a mechanism pathway. Apart from benzene, there are several benzene substituted organic compounds that are used in many industries including pharmaceutical industries and human beings are daily exposed it. Genotoxicity of 19 commonly used soluble benzene substituted organic compounds are also discussed

THE INFLUENCE OF PRODUCT DIFFERENTIATION ON CUSTOMER LOYALTY AND BRAND EQUITY

<p><strong>Abstract</strong></p><p>Product differentiation is the specific way that one organization's products can be identified from another organization's products or services in a business.  This helps in adding dedicated customers and generate brand equity. The purpose of this study is to understand and assess how product differentiation influences customer loyalty and brand equity. Sample size was 127. Data were gathered through a structured questionnaire and analyzed through correlation and regression analysis to test the subsisting relationship between the variables of the study. It was concluded that product differentiation has positive and direct relationship with customer loyalty and brand equity.</p&gt

Mobile Services in Academic Libraries.doc

<p>The impact of science and technology has unbeatable. The enormous growth of science and technology teaches us many lessons towards the road less travelled or the road more travelled. The impact of S& T changes the face of the libraries. The swift developments of Information and Communication Technology have given a firm foundation for innovative changes in the information usage abilities of academic libraries. Now the libraries are shifting their traditional way to new techno savvy world. M-learning is emerging technology in India now-a-days. Librarians are aware the availability of mobile services and take a step to move forward.</p