Effects of Wartime Crisis Perceptions on the Effectiveness of Political Advertising: The Moderating Role of Political Involvement

This research examines how political advertising is operated in a volatile context, such as a state of war or instability. The study employed a self-completing cross-sectional survey to gather the data in the period of the 2016 Syrian elections for members of parliament. The research tested the hypothetical model and its equivalency related to political involvement through the use of structural equation modelling. The outcomes of the tests revealed the structure of belief as a four-dimensional variate. The four dimensions encapsulate information, veracity, sarcasm, and cynicism. In addition, perceptions during conflicts had a negative effect on attitude through sarcasm displayed by voters with low political involvement. The results also found that negative attitude had a link with lower degrees of veracity with regards to voters who are less involved but to greater degrees of cynicism highly politically active individuals. We found that less favourable attitudes to political advertising lowered the likelihoods for voters to watch political ads or announcements, support a runner, and be willing to go to the poll. We found no relation between the fact of paying attention to political advertising and intention of voters to use their ballot

Exploring perceptions of advertising ethics: an informant-derived approach

Whilst considerable research exists on determining consumer responses to pre-determined statements within numerous ad ethics contexts, our understanding of consumer thoughts regarding ad ethics in general remains lacking. The purpose of our study therefore is to provide a first illustration of an emic and informant-based derivation of perceived ad ethics. The authors use multi-dimensional scaling as an approach enabling the emic, or locally derived deconstruction of perceived ad ethics. Given recent calls to develop our understanding of ad ethics in different cultural contexts, and in particular within the Middle East and North Africa (MENA) region, we use Lebanon—the most ethically charged advertising environment within MENA—as an illustrative context for our study. Results confirm the multi-faceted and pluralistic nature of ad ethics as comprising a number of dimensional themes already salient in the existing literature but in addition, we also find evidence for a bipolar relationship between individual themes. The specific pattern of inductively derived relationships is culturally bound. Implications of the findings are discussed, followed by limitations of the study and recommendations for further research

Local political marketing in the context of the conservative party

Local political marketing can be defined as marketing related strategy, activities, and tactics implemented by a political party in a local geographic constituency, in order to attempt to maximise aggregate potential voter satisfaction, and therefore maximise total number of votes and electoral support in the constituency. Through 12 in-depth interviews with Local Constituency Party representatives from the Conservative Party, the study found that local political marketing was acknowledged by a majority of respondents although this was not unequivocal, and was frequently conflated with campaigning. Local political marketing was associated with: visual identity, language/messages, values, image, communication devices, awareness raising, data management and targeting, and simplification. The support from higher levels of the party in local political marketing was varied across constituencies. There was evidence of growing coordination /influence by higher levels of the party in local political marketing. However, this tended to be in seats judged as ‘winnable’

Thermophysics Analysis of Office Buildings with a Temperature–Humidity Coupling Strategy Under Hot-Arid Climatic Conditions

This study investigates the determining parameters of thermal comfort of office in an arid hot-arid environment of Bechar, located in the northwestern region of Algeria, in which the vertical walls of the room and the roof are subjected to solar irradiations and the floor is considered to be adiabatic. The solar flux is calculated by the ASHRAE (American Society of Heating, Refrigerating and Air-Conditioning Engineers) method. The predicted results are validated against the experimental results of the meteorological station of the ENERGARID research laboratory at the University of Bechar (Algeria). The characteristics of the ambient air flow are performed by using the computational fluid dynamics (CFD) software (Fluent). The flow fields, thermal fields, and humidity are investigated. An elaborated computer program (with Delphi language) is utilized to evaluate the temperature–humidity coupling as the most essential factors of the thermal comfort. A significant impact of dynamic temperatures and humidity on thermal comfort has been observed, especially in this hot-arid environment. Besides, a considerable effect of the flow velocity has been remarked. From the obtained results and to provide the best thermal comfort in such arid regions, the range of air velocity inside the building is recommended to be between 0.2 m·s−1 and 0.3 m·s−1

Characterization of an Algerian natural pozzolan for its use in eco-efficient cement

WOS:000367756300007International audienceThe paper presents the characterisation of an Algerian natural pozzolan (NP) intended to for use in cement-based materials. The experimental programme was based on different tests on paste and mortar. The pozzolanic activity was assessed by the means of lime consumption over time of mixtures of lime-pozzolan (75% NP and 25% Ca(OH)(2), water-binder ratio of 0.45). The degree of reactivity was assessed by observing the crystallographic changes (XRD) and lime constumption (TG) up to 1 year of hydration. The effect of NP on cement-based mixtures was based on the measurement of the water demand and setting time of pastes, and on the compressive strength of mortars, up to one year. The replacement rates of cement by pozzolan were 5, 10 and 15%. A superplasticizer was used (0, 1, 2 and 3% of the binder mass). A calculation of the carbon footprint was investigated in order to assess if the natural pozzolan could be considered as eco-efficient when used in replacement of the clinker. The results showed that NP had a medium pozzolanic reactivity and with a medium-low silica content. The use of NP usually led to a small increase in the water/binder ratio (up to 10%) to maintain constant workability. The setting time was also increased by around 20%. Nevertheless, strength tests showed that the pozzolan had sufficient activity to counteract the water demand, since long-term compressive strength of the binary system (cement + pozzolan) were higher than those of cement alone. The use of NP in replacement of clinker involves a reduction in CO2 emissions for transport up to 1800 km, which is compatible with sustainable development. The results are most promising from both a performance-based and an environmental point of view

Characterization of an Algerian natural pozzolan for its use in eco-efficient cement

WOS:000367756300007International audienceThe paper presents the characterisation of an Algerian natural pozzolan (NP) intended to for use in cement-based materials. The experimental programme was based on different tests on paste and mortar. The pozzolanic activity was assessed by the means of lime consumption over time of mixtures of lime-pozzolan (75% NP and 25% Ca(OH)(2), water-binder ratio of 0.45). The degree of reactivity was assessed by observing the crystallographic changes (XRD) and lime constumption (TG) up to 1 year of hydration. The effect of NP on cement-based mixtures was based on the measurement of the water demand and setting time of pastes, and on the compressive strength of mortars, up to one year. The replacement rates of cement by pozzolan were 5, 10 and 15%. A superplasticizer was used (0, 1, 2 and 3% of the binder mass). A calculation of the carbon footprint was investigated in order to assess if the natural pozzolan could be considered as eco-efficient when used in replacement of the clinker. The results showed that NP had a medium pozzolanic reactivity and with a medium-low silica content. The use of NP usually led to a small increase in the water/binder ratio (up to 10%) to maintain constant workability. The setting time was also increased by around 20%. Nevertheless, strength tests showed that the pozzolan had sufficient activity to counteract the water demand, since long-term compressive strength of the binary system (cement + pozzolan) were higher than those of cement alone. The use of NP in replacement of clinker involves a reduction in CO2 emissions for transport up to 1800 km, which is compatible with sustainable development. The results are most promising from both a performance-based and an environmental point of view

Some Optical Aspects of Thermally Evaporated Lead Oxide Thin Films

The optical properties of lead oxide samples prepared using thermal evaporation technique on unheated glass substrates with different film thicknesses have been studied. The structural characteristics of a lead oxide sample was investigated using X-ray diffraction and it is confirmed to be in the amorphous state. The optical properties of the prepared films were studied by transmittance and reflectance measurements, and the integrated transmittance ($T_\text{UV}$, $T_\text{VIS}$ and $T_\text{Sol}$) in ultraviolet, visible and solar regions was calculated and found to be affected by film thickness. The dependence of absorption coefficient on wavelength was also reported. The energy gap was calculated and has been observed around 3.7 eV

Fault Detection, Diagnostics, and Treatment in Automated Manufacturing Systems Using Internet of Things and Colored Petri Nets

Internet of things (IoT) applications, which include environmental sensors and control of automated manufacturing systems (AMS), are growing at a rapid rate. In terms of hardware and software designs, communication protocols, and/or manufacturers, IoT devices can be extremely heterogeneous. Therefore, when these devices are interconnected to create a complicated system, it can be very difficult to detect and fix any failures. This paper proposes a new reliability design methodology using “colored resource-oriented Petri nets” (CROPNs) and IoT to identify significant reliability metrics in AMS, which can assist in accurate diagnosis, prognosis, and resulting automated repair to enhance the adaptability of IoT devices within complicated cyber-physical systems (CPSs). First, a CROPN is constructed to state “sufficient and necessary conditions” for the liveness of the CROPN under resource failures and deadlocks. Then, a “fault diagnosis and treatment” technique is presented, which combines the resulting network with IoT to guarantee the reliability of the CROPN. In addition, a GPenSIM tool is used to verify, validate, and analyze the reliability of the IoT-based CROPN. Comparing the results to those found in the literature shows that they are structurally simpler and more effective in solving the deadlock issue and modeling AMS reliability