Radio-frequency ID and human tagging: newer coercions

Technological innovation continually shifts boundaries of possibilities and at the same time challenges ethical dimensions. Radio Frequency Identification (RFID) technology challenges both what is possible and what is ethical. On this basis, this paper incorporates an analysis of RFID development and provides penetrating insight concerning the ethical issues society faces and will face. Attention is given to the burgeoning and challenging field of human-centred RFID technology and its impact on the individual’s privacy, safety, civil liberty and on society in general. The paper briefly outlines the history of RFID and identifies three broad themes concerning the application of RFID tags for the purpose of human “branding”. In particular, the social rights impact of implants in humans, the potential and actual damage of implants to the physical health of the person, and the ownership, use and miss-use of information collected through implant technology, act as the central themes. In conclusion, the authors identify the critical areas surrounding human branding that require research and public deliberation

Master in Innovative Tourism Development: a blended learning experience in the Polytechnic Institute of Viana do Castelo

This chapter analyses a Portuguese HEI’s first experience with blended learning. Focusing on the Master in Innovative Tourism Development currently being held at the Superior School of Technology and Management of the Polytechnic Institute of Viana do Castelo, it presents the institutional background and rationale behind the course’s implementation, identifying its strengths and weaknesses, as well as areas of potential development. Based on an evaluation research carried out throughout the course’s first three editions and that involved students, faculty and institutional leaders, it summarizes the main results of a long term-study, putting forth a set of recommendations for improvements and defining potential areas of intervention in future editions of the course

The invisible hand guiding technology: crossing the boundary of humanity

This paper examines attitudes towards Radio Frequency Identification (RFID) technology and explores the wider concerns of the ever increasing prospect of social tagging. Capturing vignettes and narratives from a sample of study participants, the paper highlights concerns about adopting RFID implements now and in the future. The views captured through qualitative methodology act as the platform for a wider argument concerning the human rights and privacy intrusion concerns over IT applications. Intended as an insight into the reality of technology impact, this paper lists a series of questions for leaders to consider over matters of human rights specifically concerning RFID adoption. The authors conclude that caution, naivety and fear are the underlying reasons for society accepting RFIDs without question and that RFIDs will be a part of everyday working and domestic life in the near futur