Blogging in Publishing: Best Practices for Establishing and Marketing Brands

Abstract: The purpose of this research is to explore the world of blogging and how it can be used to market and establish a publisher’s brand to the specific audience of current and potential authors and readers. While blogging has been a frequent topic in publishing circles, it has only recently emerged as a crucial marketing strategy that companies utilize to promote, strengthen, and progress their brands in various fields. All through this thesis, I will discuss the issues related to any social media advertising agent, analyze how communities are formed online and the advantage of doing so, the many ways blogging is used by publishers, and the best practices to ensure their blogs are not only sustainable but safe and successful in improving their brand and reputation

Mental imaging as a psychotherapeutic tool: a comparative study with reference to Britain and America

Studies have shown that mental imagery is necessary for proper mental functioning. This dissertation critically analyses the history and perceived significance of mental imagery as a psychotherapeutic tool in counselling in both the United States and Great Britain. The different routes the two countries have taken in phenomenological and behavioural schools of psychology are also examined. Teachers of counselling in the United States and Great Britain are then surveyed in order to compare the perceived significance mental imagery has as a therapeutic tool in each country. There is no other research to date which has worked with this data. The results suggest that due to the emphasis on behaviour therapy in the United States, although mental imagery is utilized in other historically significant psychologicaltherapies, it is only referred to in the United States with reference to behavioural approaches. The most notable approach being "systematic d e sensitization" . Because of this, the perceived significance of mental imagery as a psychotherapeutic tool is high among American counselling professionals only when linked to behavior therapy.Consequently, the perceived significance of mental imagery as a psychotherapeutic tool is lower when considering any other therapies outside of behaviourism. The results further suggest that counselling professionals in Great Britain havea higher perceived significance of mental imagery as a psychotherapeutic tool. A reason forth is may be because most counsellors in Great Britain are trained at institutes which often focus on particular theories rather than all of thehistorically significant ones. Further, Great Britain psychologists never rebuked the concept of mental imagery as psychologists did in America at the advent of behaviourism and "scientific thought" during the World Wars. Moreover, behaviourism, which initially rejected mental imagery, was not as widely appreciated in Great Britain during that time. Therefore, the mental image was still accepted as credible in the British psychological community. The outcome of the survey suggests that in America the growth of mental imagery as a psychotherapeutic tool isinhibited by the lack of references to mental imagery usage with in historically significant therapies. I f the study of these therapies among American counselling students is to continue, a systematic examination on mental imagery usage could heighten the perceived significance among American practitioners. This, in turn, could pave the way for the emergence of more imagery methods in American psychologicalcounsellin

Two Decades Of Pelagic Ecology Of The Western Antarctic Peninsula

Significant strides in our understanding of the marine pelagic ecosystem of the Western Antarctic Peninsula (WAP) region have been made over the past two decades, resulting from research conducted aboard ARSV Laurence M. Gould and RVIB Nathaniel B. Palmer. These advances range from an understanding of the physical forcing on biology, to food web ecology (from microbes to top predators), to biogeochemical cycling, often in the larger context of rapid climate warming in the region. The proximity of the WAP to the Antarctic Circumpolar Current and WAP continental shelf bathymetry affects the hydrography and helps structure the biological community. Seasonal, spatial, and interannual variability at all levels of the food web, as well as the mechanisms supporting their production, are now more clearly understood. New tools and technologies employed in the region were critical for making this research possible. As a result, our knowledge of the WAP pelagic ecosystem during a time of rapid climate change has vastly improved

Two Decades Of Pelagic Ecology Of The Western Antarctic Peninsula

Significant strides in our understanding of the marine pelagic ecosystem of the Western Antarctic Peninsula (WAP) region have been made over the past two decades, resulting from research conducted aboard ARSV Laurence M. Gould and RVIB Nathaniel B. Palmer. These advances range from an understanding of the physical forcing on biology, to food web ecology (from microbes to top predators), to biogeochemical cycling, often in the larger context of rapid climate warming in the region. The proximity of the WAP to the Antarctic Circumpolar Current and WAP continental shelf bathymetry affects the hydrography and helps structure the biological community. Seasonal, spatial, and interannual variability at all levels of the food web, as well as the mechanisms supporting their production, are now more clearly understood. New tools and technologies employed in the region were critical for making this research possible. As a result, our knowledge of the WAP pelagic ecosystem during a time of rapid climate change has vastly improved

Soliton approximation in continuum models of leader-follower behavior

Complex biological processes involve collective behavior of entities (bacteria, cells, animals) over many length and time scales and can be described by discrete models that track individuals or by continuum models involving densities and fields. We consider hybrid stochastic agent-based models of branching morphogenesis and angiogenesis (new blood vessel creation from pre-existing vasculature), which treat cells as individuals that are guided by underlying continuous chemical and/or mechanical fields. In these descriptions, leader (tip) cells emerge from existing branches and follower (stalk) cells build the new sprout in their wake. Vessel branching and fusion (anastomosis) occur as a result of tip and stalk cell dynamics. Coarse-graining these hybrid models in appropriate limits produces continuum partial differential equations (PDEs) for endothelial cell densities that are more analytically tractable. While these models differ in nonlinearity, they produce similar equations at leading order when chemotaxis is dominant. We analyze this leading order system in a simple quasi-one-dimensional geometry and show that the numerical solution of the leading order PDE is well described by a soliton wave that evolves from vessel to source. This wave is an attractor for intermediate times until it arrives at the hypoxic region releasing the growth factor. The mathematical techniques used here thus identify common features of discrete and continuum approaches and provide insight into general biological mechanisms governing their collective dynamics.Comment: 13 pages, 9 figure

Relativistic calculations of the lifetimes and hyperfine structure constants in 67^{67}Zn+^{+}

This work presents accurate {\it ab initio} determination of the magnetic dipole (M1) and electric quadrupole (E2) hyperfine structure constants for the ground and a few low-lying excited states in $^{67}$Zn$^{+}$, which is one of the interesting systems in fundamental physics. The coupled-cluster (CC) theory within the relativistic framework has been used here in this calculations. Long standing demands for a relativistic and highly correlated calculations like CC can be able to resolve the disagreements among the lifetime estimations reported previously for a few low-lying states of Zn$^{+}$. The role of different electron correlation effects in the determination of these quantities are discussed and their contributions are presented.Comment: 9 pages, 1 figure. submitted to J. Phys. B Fast Trac

Superconducting-coil--resistor circuit with electric field quadratic in the current

It is shown for the first time that the observed [Phys. Lett. A 162 (1992) 105] potential difference Phi_t between the resistor and the screen surrounding the circuit is caused by polarization of the resistor because of the kinetic energy of the electrons of the superconducting coil. The proportionality of Phi_t to the square of the current and to the length of the superconducting wire is explained. It is pointed out that measuring Phi_t makes it possible to determine the Fermi quasimomentum of the electrons of a metal resistor.Comment: 2 pages, 1 figur

Dynamic fibronectin assembly and remodeling by leader neural crest cells prevents jamming in collective cell migration

Collective cell migration plays an essential role in vertebrate development, yet the extent to which dynamically changing microenvironments influence this phenomenon remains unclear. Observations of the distribution of the extracellular matrix (ECM) component fibronectin during the migration of loosely connected neural crest cells (NCCs) lead us to hypothesize that NCC remodeling of an initially punctate ECM creates a scaffold for trailing cells, enabling them to form robust and coherent stream patterns. We evaluate this idea in a theoretical setting by developing an agent-based model that incorporates reciprocal interactions between NCCs and their ECM. ECM remodeling, haptotaxis, contact guidance, and cell-cell repulsion are sufficient for cells to establish streams in silico, however additional mechanisms, such as chemotaxis, are required to consistently guide cells along the correct target corridor. Further investigations of the model imply that contact guidance and differential cell-cell repulsion between leader and follower cells are key contributors to robust collective cell migration by preventing stream breakage. Global sensitivity analysis and simulated underexpression/overexpression experiments suggest that long-distance migration without jamming is most likely to occur when leading cells specialize in creating ECM fibers, and trailing cells specialize in responding to environmental cues by upregulating mechanisms such as contact guidance.Comment: 46 pages, 7 figures (of which 2 are supplementary