Business Customer Satisfaction Measurement in the Food Company

Import 22/07/2015Práca je zameraná na analýzu spokojnosti zákazníkov v potravinárskej spoločnosti. Cieľom práce je zistiť celkovú spokojnosť zákazníkov s kvalitou predávaných výrobkov a čiastkové spokojnosti týkajúce sa ceny výrobkov, distribúcie a komunikácie so zástupcami spoločnosti. Najskôr je vymedzený pojem zákazník, spokojnosť zákazníka a charakterizovaná daná spoločnosť. Výskum je realizovaný prostredníctvom písomného ale aj online dotazníka. Výskum je zároveň zameraný len na regionálnych B2B zákazníkov spoločnosti. Na základe výsledkov sú stanovené návrhy a odporučenia pre management spoločnosti, ktoré môže viesť k prípadnému zvýšeniu zákazníckej spokojnosti.The bachelor thesis is mainly focused on customer satisfaction measurement in the food company. The aim of this thesis is to discover total customer satisfaction with quality of received products and partial satisfaction regarding their price, distribution and communication with company’s representatives. The theoretical part includes the definition of the terms customer, customer satifaction and characterization of the company. The reaserch is realized via both written and online questionare and is focused only on local B2B customers of the company. On the basis of the results were given recommendations for the management of the company to help increase the customer satisfaction.116 - Katedra marketingu a obchoduvelmi dobř

Genome-Wide Linkage and Association Analysis Identifies Major Gene Loci for Guttural Pouch Tympany in Arabian and German Warmblood Horses

<div><p>Equine guttural pouch tympany (GPT) is a hereditary condition affecting foals in their first months of life. Complex segregation analyses in Arabian and German warmblood horses showed the involvement of a major gene as very likely. Genome-wide linkage and association analyses including a high density marker set of single nucleotide polymorphisms (SNPs) were performed to map the genomic region harbouring the potential major gene for GPT. A total of 85 Arabian and 373 German warmblood horses were genotyped on the Illumina equine SNP50 beadchip. Non-parametric multipoint linkage analyses showed genome-wide significance on horse chromosomes (ECA) 3 for German warmblood at 16–26 Mb and 34–55 Mb and for Arabian on ECA15 at 64–65 Mb. Genome-wide association analyses confirmed the linked regions for both breeds. In Arabian, genome-wide association was detected at 64 Mb within the region with the highest linkage peak on ECA15. For German warmblood, signals for genome-wide association were close to the peak region of linkage at 52 Mb on ECA3. The odds ratio for the SNP with the highest genome-wide association was 0.12 for the Arabian. In conclusion, the refinement of the regions with the Illumina equine SNP50 beadchip is an important step to unravel the responsible mutations for GPT.</p> </div

Q-Q plot of observed versus expected −log₁₀P-values from a genome- wide association analysis for GPT in German warmblood horses.

<p>The quantile-quantile plot shows the expected distribution (solid line) and the observed −log₁₀P-values plotted against the expected −log₁₀P-values (black dots). The peak value (BIEC2-780830) is located at 51.86 Mb on horse chromosome 3 for the warmblood horses.</p

Homozygosity mapping in the linkage region (41–43 Mb) for guttural pouch tympany (GPT) in German warmblood horses on ECA3.

<p>Genotypes of the GPT-affected horses of warmblood families 1 and 2 were used to delimit the common homozygous block of SNPs in GPT-affected horses. This block of homozygous SNPs at 42.29–42.41 Mb is highlighted in orange.</p

SNP-haplotypes of the Arabian family 1 in the linkage region for guttural pouch tympany (GPT) at 64–65 Mb on ECA15.

<p>Four different haplotypes are shown for five GPT-affected horses. All GPT-affected horses of the Arabian family 1 are homozygous at the BIEC2-315169 SNP at 65.30 Mb.</p

Q-Q plot of observed versus expected −log₁₀P-values from a genome- wide association analysis for GPT in the Arabian.

<p>The quantile-quantile plot shows the expected distribution (solid line) and the observed −log₁₀P-values plotted against the expected −log₁₀P-values (black dots). The peak value (BIEC2-314665) is located at 64.17 Mb on horse chromosome 15 for the Arabian.</p

Non-parametric multipoint linkage analysis for guttural pouch tympany in German warmblood horses.

<p>Plot of −log₁₀ chromosome-wide significant P-values (−log₁₀P) for horse chromosome (ECA) 3 using non-parametric multipoint linkage analysis in five German warmblood families. P-values are genome-wide significant above the −log₁₀P threshold value of 2.6. The maximum of the curve is at 41–43 Mb and represented by 14 SNPs.</p

Non-parametric multipoint linkage analysis for guttural pouch tympany in Arabian.

<p>Plot of <b>−</b>log₁₀ chromosome-wide significant P-values (−log₁₀P) for horse chromosome (ECA) 15 using non-parametric multipoint analysis in five Arabian families. P-values are genome-wide significant above the −log₁₀P threshold value of 2.74. The maximum of the curve is at 64–65 Mb and represented by four SNPs.</p

Association of genotypes with guttural pouch tympany (GPT) in the Arabian.

<p>Minor allele frequency (MAF) and distribution of the SNP alleles of BIEC2-314665 on ECA15 for the Arabian in the region of the highest association. The odds ratio of this SNP-allele is 0.12.</p

Relative expression levels of <i>LCORL</i> in relation to the BIEC2-808543 genotype across five different breeds.

<p>In comparison with the T/T genotypes, the expression of horses with the C/T genotype (P = 0.016) is decreased by 44% and for the genotype C/C (P<0.001) by 54%. The expression differences were accounted for using the ΔΔCT method.</p