Franquias Virtuais, uma Nova Estratégia para os Varejistas no E-Commerce

The main goal of this study is to analyze the development of a new distribution channel virtual franchise, based on the perceptions of the virtual franchise consultants and their respective consumers. The study is based on a qualitative, exploratory and descriptive research, it is a case study and used netnographic research and participant observation applied to franchisees and virtual consumers of the Natura Network. The virtual franchise stands out due to the low cost of operating investment, for the easy access and a business system already developed and evaluated, by legal using of a conceptualized yet in the market and in function of the tranquility in the infrastructure provided by the franchisor. The essential task of the digital franchisee is the sale by relationship. The results show social, economic and academic contributions, once they contribute to the literature by the contemporaneity of the subject

Valores éticos de consumo e roupas ecológicas: um estudo no brasil

Objective: The research aims to investigate the Brazilian consumer in their intention to purchase ecological clothing. Method: To carry out the study, field research was carried out, of an applied nature, with an exploratory and descriptive quantitative, cross-sectional objective, with non-probabilistic sampling, and research had for. The model proposed and validated by Echeverría (2017) was used as a basis, consisting of 11 factors and 42 psychographic observable variables, in addition to demographic variables (gender, age, education, and family income). Originality/Relevance: As the concern for sustainability becomes a universal phenomenon, the profile of the ecologically conscious consumer evolves. The ecological fashion movement gained strength and several companies began to realize the importance of sustainability and ethical conduct as indispensable factors in fashion. Brazil is the largest complete textile chain in the West, with more than 9.5 million jobs. Results: The predominance of the sample was female, education, there was a balance between the number of respondents between undergraduate and secondary education, with an average age of respondents of 36.74 years. An interesting point of the study, which proved to be quite significant, was the positive influence of the attitude toward the purchase of ecological products on the ecological purchase intention. The increase in ecological awareness greatly interferes with consumer behavior. The theory of planned behavior can explain this phenomenon, as an individual's attitude, their beliefs concerning a certain aspect, can influence their consumption intention. Theoretical/methodological contributions: The contribution of this study is to provide the profile of the Brazilian consumer in their intention to purchase ecological clothing. The positive influence of the attitude towards the purchase of ecological products remained evident. Increased awareness of consumer behavior. The great contribution of this study lies in the proposition of a theoretical framework, which enables an understanding of the structure of green consumer behavior. Social contributions: Assuming that human behavior is goal-oriented, based on individual beliefs, the goals TCP applied to consumption proposes that the way people select, process information, and act about them depends on the relevance and strength of its own general goals.Objetivo: A pesquisa tem como objetivo investigar o consumidor brasileiro na sua intenção de compra de roupa ecológica. Método: Para a realização do estudo foi realizada uma pesquisa de campo, de natureza aplicada, com objetivo exploratório e descritivo quantitativa, transversal, com amostragem não probabilística, sendo que, a pesquisa teve por. Tomou-se por base o modelo proposto e validado por Echeverría (2017), composto de 11 fatores e 42 variáveis observáveis psicográficas, além das variáveis demográficas (sexo, idade, escolaridade e renda familiar). Originalidade/Relevância: À medida em que a preocupação com a sustentabilidade se torna um fenômeno universal, o perfil do consumidor ecologicamente consciente evolui. O movimento da moda ecológica ganhou força e diversas empresas começaram a perceber a importância da sustentabilidade e conduta ética como fatores indispensáveis na moda. O Brasil é a maior cadeia têxtil completa do ocidente, com mais de 9,5 milhões de empregos. Resultados: A predominância da amostra foi o gênero feminino, no tocante à escolaridade, houve um equilíbrio entre o número de respondentes entre graduação e o ensino médio, tendo a média de idade dos respondentes de 36,74 anos. Um ponto interessante do estudo e que se mostrou bastante significativo foi a influência positiva da atitude face à compra de produtos ecológicos na intenção de compra ecológica. O aumento da consciência ecológica interfere, sobremaneira, no comportamento do consumidor. A teoria do comportamento planejado pode explicar este fenômeno, pois a atitude de um indivíduo, suas crenças em relação a determinado aspecto, podem influenciar sua intenção de consumo. Contribuições teóricas/metodológicas: A contribuição deste estudo consiste em fornecer o perfil do consumidor brasileiro em sua intenção de compra de roupa ecológica. Restou evidenciada a influência positiva da atitude face à compra de produtos ecológicos. O aumento da consciência no comportamento do consumidor. A grande contribuição deste estudo encontra-se na proposição de um framework teórico, que possibilita um entendimento da estrutura do comportamento do consumidor verde. Contribuições sociais: Assumindo-se que o comportamento humano é orientado a objetivos, com base nas crenças individuais, a TCP de objetivos aplicada ao consumo propõe que a maneira como as pessoas selecionam, processam informações e agem em relação a elas depende da relevância e força de suas próprias metas gerais

<b>Construction and calibration of a bar weighing lysimeter

Generally, standard lysimeters include a lever-load cell scale, which has become expensive compared to new electronic equipment available for experimental purposes. Currently, lysimeters containing weighing bars with up to 4 load cells are economically feasible. This goal of this study was to present the construction and calibration of four weighing lysimeters built using two rectangular tanks, with a surface area of 1.35 m2 (1 m by 1.35 m) and a depth of 1.5 m, loaded on two weighing bars. Each bar had two high accuracy loading cells connected to a junction box and a datalogger by a coaxial cable. Calibration of each lysimeter was performed after field installation. The results showed a linear response (R2 > 0.9999) of electric signal (mV) to mass increase or decrease (kg) with minimum hysteresis. The mean absolute error of the mass estimate (0.0245 to 0.2844 equivalent-mm) and a Willmott index between the observed and estimated data (d = 1.0000) indicate the high precision of the new equipment. The results allow concluding that the lysimeters in this study are appropriate for estimating evapotranspiration and other components of soil water balance