Relational cohesion between users and smart voice assistants

Purpose This study aims to examine users’ affective relationships with smart voice assistants (SVAs) and aims to analyze how these relationships explain user engagement behaviors toward the brands of SVAs. Drawing on relational cohesion theory, it proposes that cohesion between users and SVAs influences brand engagement behaviors, that is, continuing purchasing other products of the brand, providing knowledge to the brand and referring the brand. Design/methodology/approach Data from a survey of 717 US regular SVA users confirm the validity of the measurement scales and provide the input for the covariance-based structural equation modeling. Findings The results demonstrate that frequent user-SVA interactions evoke positive emotions, which encourage cohesive relationships. Pleasured-satisfaction and interest emerge as strong emotions. Moreover, relational cohesion between users and SVAs promotes engagement with the brand of the assistant. Originality/value This paper applies an interpersonal approach in a context that, to date, has been examined from a predominantly technological perspective. It shows that users develop positive emotions toward smart technologies through their interactions, and establishes the importance of building affective relationships. To the best of the authors’ knowledge, this is the first study to analyze cohesion between users and smart technologies and to examine the effect of this cohesion on user engagement with the brand

Diferencias cross-culturais na decisao de compra dos jovens europeus

O presente trabalho foi proposto a partir de dais objetivos principais. Por um lado, pesquisar os antecedentes na decisao de compra dos jovens consumidores europeus de quatro paises. Por outro lado, analisar como varia a ifluencia destes antecedentes quando se consideram consumidores de distintas nacionalidades e distintas categorias de produtos. Para desenvolver este estudo realizou-se uma pesquisa online e uma “amostra de conveniencia" Para tanto, contou-se com a colaboraçao de cinco universidades que participaram desta rede: Uma da França, uma da Alemanha, uma da Italia e duas da Espanha. Deste modo, obteve-se uma amostra final de 295 jovens. Os resultados demonstram que as determinantes do comportamento de compra dos jovens nao sao unicos, nem universais. Estes determinantes podem ser classificados em tres grandes blocos: As características dos produtos, as Influencias externas do individuo, e seus valores pessoais Internos.Ce travail a deux objectifs principaux. D'une part realiser une investigation sur les antecedents dans la decision d'achat des jeunes consommateus européens de quatre pays. D'autre part anaryser la variabilité de I'influence de ces antecedents si l`on considere les consommateurs de differentes nationalites et de categories de produits differents. Pour le developpernent de cette etude une enquete on line a été realisée sur it “un echantillon de convenance” Cinq universités ont participé d ce reseau une université de France, d'Allemagne, d'Italie, et deux universites d'Espagne,           Un echantillon de 295 jeunes a été obtenu. Les resultats montrent que Ies determinations du comportement d'achat des jeunes ne sont ni uniqués ni universelles. Ces determinations peuvént etre classées en trois blocs les caracteristiques des produits, les influences externes de I'individu, et leurs valeurs personnelles internes.EI presente trabajo se ha planteado en torno a dos objetivos principales. Por un lado, investigar los antecedentes en la decisión de compra de los jóvenes consumidores europeos de cuatro países. Por otro, analizar como varia la influencia de estos antecedentes cuando se consideran consumidores de distinta nacionalidad y distintas categorías de productos. Para desarrollar este estudio se procedió a encuestar on line a una "muestra de conveniencia". Para ello, se contó con la colaboración de cinco universidades que tomaron parte en esta red, una de Francia, una de Alemania, una de Italia y dos de España. De este modo, se obtuvo una muestra final de 295 jóvenes. Los resultados exhiben que los determinantes del comportamiento de compra de los jóvenes no son únicos ni universales. Estos determinantes pueden clasificarse en tres grandes bloques: las características de los productos, las influencias externas del individuo y sus valores personales internos.This work has been proposed around two main objectives: on the one hand, to research motivations for purchasing decisions amonq young European consumers in four countries; and on the other, to analyze how the influence of these motivations vary when consumers ot diverse natonaliues and product categories are taken into account. To carry out this study, a "convenient sample" was surveved on line. To so, there was cooperatior, from five universities that look part in this network: one in France, one in Germany, one in Italy and two in Spain. In this manner, a final sample of 295 young people was obtained. The results show that determining factors in the purchasmq behavior of young people are neither unique nor universal. These factors can be classified in three large blocks: produrt characteristics, outside influences on the Individual and their Internal personal values

Understanding and Managing Negative eWom: The Role of Trust, Dissatisfaction and Negative Brand Relationships

No abstract available

The Effect of Negative Electronic Word of Mouth on switching Intentions: A Social Interaction Utility Approach

No abstract available

Understanding and Managing Negative eWom: The Role of Trust, Dissatisfaction and Negative Brand Relationships

No abstract available

Facebook’s power: Factors influencing followers’ visit intentions

Purpose The purpose of this paper is to examine the role that Facebook Fan Pages (FFPs) play in the generation of visit intention. The study has three objectives: first, to examine the effects of museum-generated content (MGC) on perceived information quality and perceived customer service and perceived information quality and perceived customer service on visit intention and, second, to test the model with two samples to make comparisons that provide useful insights. Design/methodology/approach Data were collected through an online survey that achieved 308 valid responses. A multi-group analysis was conducted to compare the results from two groups: users of the Frida Kahlo museum and Anahuacalli museum FFPs. Findings The results reveal that there are significant differences between the two samples regarding the direct effects of perceived information quality on visit intention and perceived customer service on visit intention. The authors also noted a slight difference between the two museums’ FFPs in the relationship between MGC and perceived information quality. Research limitations/implications Further research is needed to examine other FFP factors that influence visit intention to clarify the results obtained from the two samples and to analyse the proposed model in other settings. This research contributes to the literature concerning the impact of online platforms on visit intention. Originality/value The findings provide useful insights for managers as to how to increase their FFP followers’ intention to visit their establishmentsDepto. de MarketingFac. de Comercio y TurismoTRUEpu