Painting by Numbers : Komar and Melamid's Scientific Guide to Art

"What is art ? Who defines it ? And why is high art so remote from most people? With the same puckish humor and critical genius that made them the bêtes noises of Soviet cultural commissars, the Russian émigré art team Vitaly Komar and Alexander Melamid takes on not only the billion-dollar American art industry but also capitalism's most venerated tool: the market research poll." -- p. [2] of cover