The Impact of Website Quality on Online Purchase Intention: The Mediating Effect of e-WOM, Jordan Context

Purpose: The objective of the study is to investigate how the quality of a website impacts the intent to purchase, as assessed by factors such as usability, quality of information, service interaction quality, eWOM, trust, and satisfaction.   Theoretical framework: This research has provided empirical evidence of the factors that influence the online shopping behavior of consumers.   Design/methodology/approach: The research was conducted using a quantitative approach, with SPSS statistical methods applied. An online survey was administered to 303 customers in Amman, the capital of Jordan.   Findings: The results suggest that website quality, customer trust, and satisfaction significantly and positively impact eWOM, thereby increasing the intent to purchase among consumers in Jordan's e-commerce sector.   Research, Practical & Social implications: This research offers valuable managerial principles to assist e-commerce businesses in improving their performance. It also provides valuable insights into the evaluation of eWOM and purchases intent in Jordan, serving as a foundation for future research in this area in Jordan and other countries.   Originality/value: this study provides a foundation for future research to investigate the complex and multifaceted nature of online customer behaviour in the e-commerce contex

Multidimensionality of visual social media marketing and its impact on customer purchase intention on the real estate market

The modern real estate industry, including real estate market in Jordan, is highly competitive and challenging. This descriptive study aims to examine the effect of visual social media marketing (VSMM) on customer purchase intentions of Jordanian real estate companies. The paper used electronic word-of-mouth (e-WOM) as a mediator and reliability as a moderator of the relationship between e-WOM and customers’ purchase intention. A conceptual model comprised VSMM dimensions (informative content, entertainment content, and remunerative content), which affect the purchase intention of customers, mediated by thee WOM construct. The construct of reliability moderated the link between e-WOM and purchase intention. Questionnaires were distributed through Google Forms to respondents selected by convenience sampling; as a result, 250 responses were received. PLS-SEM was used to analyze the data and test the hypotheses. The results confirmed a significant impact of VSMM and e-WOM on purchase intentions. In addition, the study found that e-WOM mediates the relationship between VSMM and purchase intention, and reliability moderates the link between e-WOM and purchase intention. The results can help Jordanian real estate companies employ VSMM to increase their customers’ purchase intentions

Determinants of the continuous use of mobile apps: The mediating role of users awareness and the moderating role of customer focus

This research empirically explored the factors influencing the continuous use of mobile Apps in Jordan. The research utilized the Theory of Planned Behavior, the Diffusion of Innovation Theory and the Social Cognitive Theory to build the conceptual foundation of the research model. Using a quantitative approach, the study utilized a questionnaire with a set of well-validated items for the purpose of collecting data. The study collected 524 usable surveys, and analyzed the data using structural equation modeling technique (PLS-SEM). Results indicated that the three constructs relevant to this study (perceived risk, mobile self-efficacy, and social influence) were significant in predicting a users' awareness and the continuous use of mobile Apps. Customer focus moderated the relationship between awareness and continuous intention. In addition, the findings also confirm that users’ awareness mediated the relationship between the three independent variables and the continuous use. The Detailed findings of this research are discussed, with conclusions and future research reported at the end

Factors influencing the acceptance of using telemedicine: A study of Jordanian public healthcare organizations

During Covid-19, organizations, particularly hospitals, encountered difficulties in providing services. Telemedicine has shown to be an alternative in service provision during these times. Based on this, acceptance of telemedicine in Jordanian public hospitals has become a very important issue to increase the attention of the health care organization toward it. A conceptual model was constructed based on previous literature. The model includes government policy, the capacity of external suppliers, and the capacity of the project team, top management support, as independent variables where their influence on the acceptance of telemedicine in Jordanian public hospitals as a dependent variable is examined. Respondents were chosen using a Purposive sampling technique. Questionnaires were delivered to 320 respondents using Google Forms. SEM was used for statistical analysis. The findings revealed that all the proposed factors including government policy, external supplier capacity, project team capacity, and top management support have a significant influence toward accepting telemedicine. The results of this study may aid Jordanian public hospitals in making the best use of the proposed factors to increase the acceptance of telemedicine in Jordanian public hospitals

Game-based student e-learning experience: Empirical evidence from private universities in Jordan

This study investigates the impact of game-based (gamification) e-Learning techniques on students' engagement, thereby, their satisfaction with e-learning in Jordanian private universities. A conceptual model was developed based on existing empirical evidence from the literature. Data was then collected through a self-administered questionnaire survey from 198 private university students, who were conveniently selected for the study. The data was analyzed using Structural Equation Modeling (SEM) with smart PLS 23. Data analysis revealed a positive effect of gamification on both student engagement and satisfaction, suggesting that incorporating gaming elements into the e-learning process in Jordanian private universities led to higher levels of student engagement, thereby greater student satisfaction with the e-learning experience. A mediating role was also found for student engagement on the effect of gamification on student satisfaction. The findings provide insights to practitioners on how gamification can be utilized as an effective strategy to deliver a more enjoyable and interactive e-learning experience. Research findings were discussed, and conclusions and implications were lastly provided

An empirical investigation on acceptance of e-wallets in the fintech era in Jordan: Extending UTAUT2 model with perceived trust

The increasing popularity of smartphones has led to the rise of e-wallets, which allow users to store their payment information on their devices and complete financial transactions conveniently and securely. This research extended the unified theory of acceptance and use of technology (UTAUT2) model to investigate the main factors influencing users’ intention to accept e-wallets in Jordan, where little research focused on such apps. Using a quantitative method, a sample of 181 users was utilized, and an instrument of 32 items was used. Findings revealed that price value, hedonic motivations, social influence, performance expectancy and perceived trust are major predictors of users' intention to use e-wallets apps. In contrast, facilitating conditions and effort expectancy are not significant toward the adoption process. Finally, conclusions and future work are presented in the last section of the study

Mobile Marketing: Exploring the Efficacy of User-Centric Strategies for Enhanced Consumer Engagement and Conversion Rates

This research investigated user-centric strategies in mobile marketing, focusing on consumer engagement and conversion rates. 400 questionnaires were distributed, with 385 usable responses obtained. The study used Partial Least Squares (PLS) analysis to assess the relationships between user-centric strategies and desired outcomes. The analysis yielded positive findings, confirming the effectiveness of user-centric strategies in driving consumer engagement and improving conversion rates in mobile marketing. Personalized content recommendations, interactive features, ease of use, location-based services, social integration, and push notifications were found to positively influence consumer behavior. The study emphasized the importance of personalization as a key driver of consumer engagement and conversion rates in mobile marketing. Tailored messages and experiences based on user preferences significantly enhanced consumer engagement. Additionally, interactive features and seamless user experiences fostered increased engagement and improved conversion rates

Wpływ wielkości zarządzania relacjami z klientami na jakość usług

This study contributes towards service quality knowledge. The effects of customer relationship management (CRM) dimensions on service quality were investigated based on the resource-based view (RBV) theory. The study utilized a quantitative approach by obtaining data from general managers of hotels in Jordan. The data were analyzed using a partial least squares structural equation modelling (PLS-SEM). The results showed that CRM key customer focus, CRM knowledge management and CRM-based technology had positive impacts on service quality. On the other hand, the CRM organization had a negative impact on service quality. This study pinpointed, some interesting findings in the context of hotel industry in Jordan. The findings would be referential to other global hotels under the similar situation to enhance service quality.Niniejsze badanie przyczynia się do poszerzenia wiedzy o jakości usług. Wpływ wielkości zarządzania relacjami z klientami (CRM) na jakość usług zbadano w oparciu o teorię poglądu opartego na zasobach (RBV). W badaniu wykorzystano podejście ilościowe, uzyskując dane od dyrektorów generalnych hoteli w Jordanii. Dane przeanalizowano za pomocą modelowania częściowych równań strukturalnych metodą najmniejszych kwadratów (PLS-SEM). Wyniki pokazały, że koncentracja na kluczowych klientach CRM, zarządzanie wiedzą CRM i technologia oparta na CRM miały pozytywny wpływ na jakość usług. Z drugiej strony organizacja CRM wpłynęła negatywnie na jakość usług. Badanie to wskazało kilka interesujących odkryć w kontekście branży hotelarskiej w Jordanii. Wyniki będą miały odniesienie do innych hoteli na świecie znajdujących się w podobnej sytuacji, aby poprawić jakość usług

The Interaction Effect of Comprehensiveness Between Social Media and Online Purchasing Intention in Jordanian Pharmacies

This empirical paper examined the moderating role of comprehensiveness between social media and online shopping intention among customers of Jordanian pharmacies. Technology acceptance model (TAM) and the theory of planned behaviour (TPB) were the applied theories in this study. Data were collected from potential customers using a survey questionnaire. A total of 198 usable questionnaires were obtained and the data were analyzed. Partial least squares structural equation modeling (PLS-SEM) was used in the outcome examination. The results show a positive impact of social media on online shopping intention. Further, comprehensiveness moderated the relationship strengths between social media and online shopping intention. This paper finds that focusing on social media strategies such as adopting intimacy, decreasing the perceived risk, and increasing trust could motivate online shopping among customers. Pharmacies in Jordan may consider these findings and achieve them by providing more comprehensive information in their advertisement and announcement