4 research outputs found
Pengaruh Kualitas Pelayanan dan Kualitas Air terhadap Kepuasan Pelanggan pada Pdam Tirtanadi Cabang Tuasan Medan
Service is how far the difference between reality and expectations of the customer for the services they receive. Quality of care can be determined by comparing the perceptions of customers for services with the services they receive. The product quality is the level of characteristics that can be measured the extent to which a product or service to meet the tastes and needs of consumers. Consumer satisfaction can be created if the goods or services can reach or exceed what customers expect. From the above definition it can be seen the role of service and quality of products is very necessary for the company to give satisfaction to the consumer so that the company in the eyes of the company. So it can be concluded that the quality of service that is effective and excellent product quality to provide customer satisfaction.This study aims to determine how much influence the quality of service and water quality to customer satisfaction of PDAM Tirtanadi Branch Tuasan Medan. The population in this study are all customers of PDAM Tirtanadi Branch Tuasan Medan. And the sample in this study is limited only 101 subscribers of PDAM Tirtanadi Branch Tuasan Medan.Data collection techniques in this study is a list of questions (questionnaire) and study documentation of PDAM Tirtanadi Branch Tuasan Medan. And data analysis techniques used are simple correlation, t-test coefficients f and simple.From the results of the simple correlation is known that the correlation coefficient obtained from the quality of service is 0.199. It shows the influence of service quality on customer satisfaction. Then the correlation coefficient obtained from the water quality is 0.226. It shows the influence of water quality on customer satisfaction. Then the existence of a significant effect between service quality and water quality to customer satisfaction of PDAM Tirtanadi Branch Tuasan Medan. Based on the values obtained significant F test sig. 0.009 ( sig. 0.009 > α 0.05 ), thus H0 accepted. With the conclusion of the existence of a significant effect between service quality and water quality to customer satisfaction of PDAM Tirtanadi Branch Tuasan Medan
Model Perilaku Konsumtif Mahasiswa Fakultas Ekonomi Dan Bisnis Universitas Swasta Di Kota Medan
This study aims to study the factors that influence the Consumptive Behavior of Students and produce a Model of Consumptive Behavior of Students of the Development Economics Study Program, Faculty of Economics and Business, Private University in Medan City. This research is a basic research (basic research). The population in this study were all students of the Development Economics Study Program, Faculty of Economics and Business, Private University in Medan City. Sampling in this study used purposive sampling with the criteria of students of the Development Economics Study Program in semester IV and VI. The determination of the number of samples in this study is based on the Central Limit Theorem which states that the number of samples to achieve the normal curve is at least 30 respondents. The reason for determining the number of samples using the Central Limit Theorem is because the total population in this study is unknown. A total of 150 questionnaires were sent so that respondents who returned the questionnaires were expected to be at least 30 students. Data collection techniques used are interviews (interviews), list of questions (questionaire) and study documentation. The data analysis method used is descriptive analysis and multiple linear regression. The results showed that there was a significant effect of Lifestyle on Consumption Behavior, there was a significant influence of Financial Literacy on Consumption Behavior. There is a significant effect of Financial Literacy on Consumption Behavior which is moderated by Religiousity and there is no significant effect of the moderating effect of Religion on the relationship between Lifestyle and Consumption Behavior
Apakah Kepercayaan Memediasi Pengaruh Reputasi Bank dan Religiusitas Terhadap Purchase Intention?
The purpose of this research is to study the factors that influence trust and purchase intention on Islamic Bank Products in Medan City and produce models for measuring trust and purchase intention on Islamic Bank products in Medan City. In this study the population is unknown, therefore a representative sample with non-probability sampling technique is needed and the method used is purposive sampling. In this study, the number of indicators is 21, so by using ten times the indicator calculation, the required sample size is 170 people. Data collection was carried out using observations, questionnaires and documentation studies. Data analysis in this study was carried out by using the Structural Equation Model (SEM). The results showed that there was a positive and significant influence on Bank Reputation on Trust, There was a positive and significant influence of Religiosity on Trust, there was a positive and significant influence on Bank Reputation on Purchase Intention, there was a positive and significant influence on Religiosity on Purchase Intention, there was a positive and significant influence. trust in Purchase intention. Trust can positively mediate the effect of Bank Reputation on Purchase Intention and Trust can positively mediate the influence of Religiosity on Purchase Intention