Marketing of the boys´ choirs. Marketing activities of boys choirs in the Czech Republic compared with similar choirs of the Central European coltural space

This Master's thesis proposes to map the current situation of Czech boys' choirs in the marketing sphere and to compare it with boys' choirs from Central Europe. The parts of the comparing are the choirs Boni pueri (Hradec Králové) Bonifantes (Pardubice), Pueri gaudentes (Prague), Bratislavský chlapčenský zbor (Bratislava, Slovakia), Wiener Sängerknaben (Vienna, Austria) and Thomanerchor Leipzig (Leipzig, Germany). The comparison is based on the web presentations, the repertoire, concert and recording activities and cooperation with the media and organizations and institutions of the choirs. Based on the realized facts follows a chapter, that presents proposals and options how to give support to marketing activities of boys choirs. First at all in the Master's Thesis there were used comparative and analytical methods of scientific research