STRATEGI PENINGKATAN KUALITAS PELAYANAN BERBASIS SWOT PADA KANTOR PELAYANAN PAJAK PRATAMA SEMARANG CANDISARI

Service quality is very important for a company. In the process of improving the service quality, Pratama Semarang Candisari Tax Office requires strategy. The objective of this study is to define the appropriate strategy to  improve  service  quality of Pratama Semarang Candisari Tax Office by applying SWOT analysis. Pratama Semarang Candisari Tax Office, a public service agency  under  the Ministry of Finance is in charge of serving the community in extending taxation liabilities. The population used is the taxpayers and employees of the Pratama Semarang Candisari Tax Office, while the sample used is 100 taxpayers and 36 employees of service parts and Account Representative of Pratama Semarang Candisari Tax Office. The collection of data was done by  observation, questionnaires, interviews, and literature, while the sampling technique used is incidental sampling for taxpayers and purposive sampling for employees of the Pratama Semarang Candisari Tax Office. The results show that Pratama Semarang Candisari Tax Office in the position of the quadrant 1, it is shown on  the  coordinates of the x = 0.30 and y = 0.71. It means that the company is suggested to employ strategy of concentration. It may also use the Strengths Opportunities Strategy, Weaknesses Opportunities Strategy, Strength Threats Strategy and Weaknesses ThreatsStrategy

PEMBERDAYAAN GURU DAN SISWA MELALUI LITERASI DIGITAL BERBASIS QR CODE DI ERA PERKEMBANGAN TEKNOLOGI

Today's digital developments provide easy access for everyone to obtain knowledge and information. But in fact, not all of them are able to adapt quickly to digital developments. One of them is in terms of digital literacy that has penetrated the world of education. In community service this aims to empower teachers and students of SDN Munungrejo-Ngimbang Lamongan through digital literacy based on the Quick Response Code (QR Code). The method of implementing community service goes through several stages, namely (1) socialization of digital literacy, (2) production of digital literacy, (3) printing of digital literacy, (4) delivery of digital literacy, (5) utilization of digital literacy for training, (6) sharing digital literacy, (7 ) Practice digital literacy. The results of this QR code-based digital literacy community service activity received a positive response at the Munungrejo Elementary School, they believed that the activities carried out were very useful as a medium for gaining knowledge for both students and teachers. The Quick Response Code on digital literacy also has an impact on growing interest in reading among students at SDN Munungrejo-Ngimbang Lamongan