Agrimonde. Agricultures et alimentations du monde en 2050 - Scénarios et défis pour un développement durable - Rapport final, INRA-CIRAD, GIP IFRAI.

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Creating New Links Between Agriculture and Food Aid: New Perspectives from France

This chapter aims to develop and understand the relationship between agriculture and food aid policies in Europe and France. It is informed by the intervention research programme ECOALES (Empowerment, food behaviour and solidarity economy) and other research on an experiment developed in the Languedoc-Roussillon Region. Both programmes have been made possible thanks to funding from the Fonds Français pour l’Alimentation et la Santé, the Carasso Foundation, the regional authorities for agriculture and health (DRAAF and ARS) in Aquitaine for ECOALES, and the regional agriculture authority (DRAAF) in Languedoc Roussillon for the second experiment. First, the context that made this formalization possible and how it evolved is set out. This will be followed by the description of two initiatives in France that demonstrate an alternative model to the standard surplus from long supplying chains. This chapter addresses the following issues: (1) The increasing institutionalization of the food supply with strengthened government control, visible through tighter controls and higher requirements. (2) The transformation from an emergency food aid system to long-term aid: with more global dimensions taken into account through the provision of social assistance. (3) The emergence of a new discourse around food donation with financial counterpart accompanied by a new form of food aid: social and solidarity grocery stores. (4) The links between food aid and agriculture, especially, the availability of fresh fruit and vegetable

Place branding, embeddedness and endogenous rural development: Four European cases

This article deals with place branding on the regional scale, in the rural context of food and tourism networks in Europe. Place branding is linked to the concepts of endogenous rural development, territory and embeddedness, by analysing how the valorisation of specific rural assets takes shape. The overall objective is to provide more understanding of how the branding of rural regions can contribute to endogenous rural development. Four European regional rural cases on place branding are explored, two from France, one from Ireland and one from Germany. Described are pre-conditions for branding, brand management, cooperation forms and development outcomes. The analysis is based on interviews as primary data and various secondary data. The cases all involve multiple stakeholders, and integrate the capacities and needs of local people. The findings show different levels of societal, structural and territorial embeddedness, and that higher degrees of embeddedness contribute to a successful branding process. The results indicate that place branding can support endogenous rural development and benefits from the adoption of common values and joint reflections on brand extensions, although there remains a need for more consistent impact measurement methods