11 research outputs found
Unconscious Thinking, Feeling and Behavior Towards Products and Brands: Introduction to a Journal of Brand Management Special Issue
Get PDFThis introduction reviews the motivating forces behind this issue, exploring the role of nonconscious consumer behavior in branding environments. The article establishes a foundation of unconscious research in psychology and consumer behavior, and then provides an introduction to the four articles that follow. The article concludes with a call to adopt an inclusive interpretive-positivistic stance to the study of unconscious consumer-brand behavior, attitudes and beliefs
Exploration of Respiratory Chain of Nocardia asteroides: Purification of Succinate Quinone Oxidoreductase
No full textConnecting or disconnecting: luxury branding on social media and affluent Chinese female consumers’ interpretations
No full textTraces of Unconscious Mental Processes in Introspective Reports and Physiological Responses
No full textCharacterizing virulence-specific perturbations in the mitochondrial function of macrophages infected with mycobacterium tuberculosis
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Comparative transcriptomics reveals PrrAB-mediated control of metabolic, respiration, energy-generating, and dormancy pathways in Mycobacterium smegmatis
No full textStructure of a functional obligate complex III2IV2 respiratory supercomplex from Mycobacterium smegmatis
No full textUnleashing the power of luxury: Antecedents of luxury brand perception and effects on luxury brand strength
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