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Unleashing the power of luxury: Antecedents of luxury brand perception and effects on luxury brand strength
Authors
A Chaudhuri
A Chaudhuri
+60 more
A O’Cass
A O’Cass
AH Eagly
AM Fionda
B Dubois
B Dubois
C Tynan
Christiane Klarmann
CM Megehee
CW Park
DA Aaker
DR Lichtenstein
E Garbarino
E Ko
EN Berkowitz
F Vigneron
F Vigneron
FF Reichheld
G Corneo
G Erickson
GJ Tellis
H Dittmar
HH Harman
J Groth
J Jacoby
J Zhang
J-N Kapferer
JA Quelch
JB Smith
JC Sweeney
JR Rossiter
K-P Hung
K-P Wiedmann
K-P Wiedmann
K-P Wiedmann
K-P Wiedmann
KL Keller
Klaus-Peter Wiedmann
M Lynn
M Stone
N Bendapudi
N Hennigs
Nadine Hennigs
NY Wong
P Berthon
P Shukla
PM Podsakoff
RK Srivastava
RT Garfein
RW Belk
S Geisser
S Gupta
S Hieke
Stefan Behrens
TM Verhallen
TM Verhallen
VA Zeithaml
VA Zeithaml
WO Bearden
WW Chin
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Publisher
'Springer Science and Business Media LLC'
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info:doi/10.1057%2Fbm.2013.11
Last time updated on 16/11/2020