Smart tourism and local heritage: phygital experiences and the development of geotourism routes

Contemporary society is sustained by a growing digitalization of social processes, with exponential growth in the uses of ICT, which opened up new interaction possibilities with objects and places. In the field of tourism, these technological developments have given rise to the emergence of new concepts: smart tourism, smart destinations, smart experiences, and smart heritage. These concepts and their implications for the success of tourist activities are discussed first, and then the focus of analysis is shifted to the local tourism resources and characteristics. The case study focuses on the municipality of São Pedro do Sul, an area located in the Viseu Dão Lafões subregion, within the Central Region of Portugal. Several low-cost digital strategies are proposed to enrich tourism activities based on endogenous cultural and natural resources and empower route tourism as a relevant strategy for diversifying tourism and support the sustainable development of local communities based on a digital application that aims to integrate storytelling in the territorial context under study

A Conceptualization of the Senses, Emotions, and Memories in Memorable Tourism Experiences

This chapter explores a conceptualization of the elements that create a memorable tourism experience – senses, emotions, and memories. A comprehensive and coherent theoretical model is established to explain the complexities involved in the tourism experience creation (tourism experience relational model) and in the memorable tourism experience (conceptual model). The data suggest that, first, the senses developed an important role in the experiential stimuli perception; second, the emotions are fundamental to these experiential stimuli understanding and meaning creation, and third, memory is essential in the codification and storage process and anticipation of meaningful information to future experiences. The conceptual model is based on the five senses (sight, smell, taste, hearing, and touch), three positive emotions (joy, love, and positive surprise), and two memorable elements (recollection and vividness). Future research opportunities in the memorable tourism experience are explored, such as the relation between the sense, emotions, and memories

Figuring Out the Interiors Through the Representation of Experiential and Interactive Environments

In the learning society, knowledge is the new capital, and the role of the designer encompasses a visionary and imaginative force that must translate the cultural dimension of the project into formal expressions but also ensure a functional and environmental character that is nowadays enhanced by digital technologies. Design does not solely restrict itself to designing the experience of use, the “economy of experience,” but introduces an innovative vision of systems or innovative access to cultural heritage in all its forms. The chapter exploits methodologies to support the experiential design process where the tools of representation are critical to simulate, prototype, and build interiors but also arrange the right set to control and validate the final perception of a space. A participatory application for the Cola Filotesio museum of Amatrice concludes the chapter: a prototype of a community center to replace by the means of a virtual environment the church of Saint Emidio, which was razed to the ground by the 2016 earthquake

Brand Experiences, Retail Scenarios, and Brand Images in the Fashion Industry

Postmodern consumers experience fashion brands within numerous in-store and out-of-store contexts, and they tend to focus on their holistic experience with the brands across various retail scenarios. In a fashion brand context, the interaction of multiple retail environments greatly affects consumer behavior towards the brands. The objective of this chapter is to provide a review of the main issues related to brand management and customer experience management in a co-creation perspective. By overviewing the literature on brand management, retailing, and consumer behavior, the authors provide relevant insights for academics and practitioners to arrive at a more comprehensive understanding of the fashion brand experience and fashion brand image

Collaborative Social Networks: Effect of User Motivation, Cognition, and Behavior on User Participation

[[abstract]]This article investigates the relationships between the motivation, cognition, and behavior of knowledge management. It analyzes university students preparing to share content on the Tamshui Humanities Knowledge Collaboration System (hereafter referred to as the Tamshui Wiki) to determine whether different participation motivation dimensions (community motivation and personal motivation) affected their knowledge management cognition and behavior. The stimulus–organism–response theory is adopted to assess the relationships between several intrinsic cognition (knowledge management and community reputation) and behavior (attention, interest, action, and share) dimensions. A total of 364 valid samples are collected. Correlation analysis and regression analysis are adopted for statistical calculation. Findings reveal that the participation willingness and community motivation of the students had a greater effect on their knowledge management cognition than personal motivation. Frequent users of Wikipedia were approving of knowledge collaboration and able to link cognition with behavior.[[notice]]補正完