10 research outputs found
Segmentation of Markets Based on Customer Service
- Author
- Publication venue
- 'Emerald'
- Publication date
- Field of study
No full textComparaison de la prédictivité d'un réseau de neurones à rétropropagation avec celles des méthodes de régression linéaire, logistique et AID pour le calcul des scores en marketing direct
- Author
- Publication venue
- 'SAGE Publications'
- Publication date
- Field of study
No full textA cross-cultural assessment of the advertising agency selection process: an empirical test in Korea and New Zealand
- Author
- Publication venue
- 'Informa UK Limited'
- Publication date
- Field of study
No full textProduct Standardisation and Process Similitude
- Author
- Publication venue
- 'Emerald'
- Publication date
- Field of study
No full textSituational Segmentation of Industrial Markets
- Author
- Publication venue
- 'Emerald'
- Publication date
- Field of study
No full textSATISFYING INSTALLER NEEDS IN THE UK PARTS MARKET: CAN MARKET SEGMENTATION HELP?
- Author
- Publication venue
- 'Emerald'
- Publication date
- Field of study
No full textMeasuring coalitions in the industrial buying center
- Author
- A. Rapoport
- C.W. Lamb
- E.R. Corey
- F.E. Webster
- G. Strauss
- G.T. Brand
- H.A. Michener
- J.M. Choffray
- L. McQuitty
- M.H. Morris
- Michael H. Morris
- N. Cliff
- P. Green
- P.E. Green
- P.E. Green
- P.F. Anderson
- R. M. Johnson
- R. Moinpour
- R. Shepard
- R.E. Spekman
- R.E. Weigand
- R.P. Bagozzi
- R.W. Norton
- R.W. Norton
- Robert Ferber
- Roger J. Calantone
- S. Schiffman
- S.S. Komorita
- T.V. Bonoma
- W.A. Gamson
- Wilbur W. Stanton
- Y. Anzai
- Publication venue
- 'Springer Science and Business Media LLC'
- Publication date
- Field of study
No full textThe Management of Technological Innovation and New Product Development
- Author
- Abell D.F.
- Abernathy W.J.
- Ansoff H.I.
- Assmus G.
- Biggadike R.
- Bodde D.L.
- Booz
- Buggie F.
- Businessweek
- Cadbury N.D.
- Calantone R.J.
- Choffray J.M.
- Davidson J.H.
- Edvardsson B..
- Gee R.E.
- Globe S..
- Hatch T.
- Hopkins D.S.
- Kuhn T.S.
- Kulvik H.
- Maidique M.A.
- Marquis D.G.
- Martin M .
- McGuire P.E.
- Michael J.C. Martin
- Myers J.H.
- Myers S.
- National Science Foundation
- Nielsen Marketing Service
- Nystrom H..
- Pessemier E.A..
- Peters T.J.
- Philip J. Rosson
- Quinn J.B.
- Ramo S..
- Ramsey J.E..
- Research
- Rothberg R.R.
- Rothwell R.
- Publication venue
- 'Emerald'
- Publication date
- Field of study
No full textBeyond Organizational Innovation Adoption – a Conceptual and Empirical Analysis
- Author
- A. Langley
- A.D. Meyer
- A.G. Woodside
- B. Wejnert
- B.S. Cumming
- D. Leonard-Barton
- D.H. Drury
- D.J. Lichtenthal
- D.T. Wilson
- E. Mansfield
- E.M. Rogers
- E.M. Rogers
- E.M. Rogers
- F. Bass
- F. Damanpour
- F. Damanpour
- G. Zaltman
- G.W. Downs Jr.
- H. Gatignon
- H. Gatignon
- H.G. Barnett
- Hannu Makkonen
- J-M. Choffray
- J. Hage
- J.A. Johannessen
- J.M. Pennings
- JE. Coleman Katz
- K. Lyytinen
- K.J. Klein
- K.J. Klein
- L.A. Brown
- L.B. Mohr
- L.G. Tornatzky
- M.P. Kriger
- N. Kim
- P. Robinson
- R.K. Yin
- R.L. Daft
- R.T. Frambach
- R.W. Zmud
- S. Mouzas
- S.W. Becker
- T. Robertson
- U.B. Ozanne
- Publication venue
- 'Springer Science and Business Media LLC'
- Publication date
- Field of study
No full textBusiness Marketing Comes of Age: A Comprehensive Review of the Literature
- Author
- Abu-Ismail F.F.
- Alderson W.
- Anderson J.C.
- Anderson J.C.
- Anklesaria J.
- Ansari A.
- Apaiwongse T.
- Avlonitis G.J.
- Avlonitis G.J.
- Barrier T.
- Bartkus K.R.
- Bates F.L.
- Bauer S.M.
- Bello D.C.
- Berl R.
- Bettis-Outland H.
- Biggs J.
- Billesbach T.
- Bingham F.G.
- Bingham F.G.
- Birov L.
- Bly R.W.
- Bodkin C.D.
- Boles J.
- Bonoma T.V.
- Bonoma T.V.
- Bonoma T.V.
- Bonoma T.V.
- Boughton P.D.
- Bowers T.L.
- Brand G.T.
- Breitenbach R.B.
- Bristor J.
- Burt D.N.
- Bushaw R.E.
- Butler J.K.
- Calder B.J.
- Campbell J.P.
- Campbell N.C.G.
- Cardozo R.N.
- Carter J.R.
- Carter J.R.
- Carter J.R.
- Cavinato J.
- Cespedes F.
- Cespedes F.
- Cespedes F.
- Cespedes F.
- Chao C.
- Chiesl N.E.
- Chisnall P.M.
- Choffray J.M.
- Chonko L.B.
- Clark G.L.
- Clark K.
- Coe B.J.
- Cohen M.
- Coleman B.J.
- Cooke E.F.
- Cooper R.G.
- Copeland M.J.
- Corey E.R.
- Corey E.R.
- Cravens D.
- Cross J.
- D'Aveni R.A.
- Dale B.G.
- David A. Reid
- Davis T.
- Decormier R.A.
- DeVincentis J.R.
- Donath R.
- Doulatshahi S.
- Dubinsky A.J.
- Dubinsky A.J.
- Dubinsky A.J.
- Dumond E.
- Dumond E.
- Edwards M.R.
- Ellram L.
- Ellram L.
- Ellram L.
- Ellram L.
- Ellram L.
- Engle J.F.
- Erffmeyer R.
- Esque T.J.
- Estell K.
- Evans F.B.
- Evans R.H.
- Evans R.H.
- Fishner S.
- Ford D.
- Ford D.
- Forker L.N.
- Forker L.N.
- Frear C.
- Frederick J.
- Freeman V.
- Funkhouser G.R.
- Gagre M.
- Galper M.
- Gentry J.
- George W.
- Ghingold M.
- Goolsby J.
- Graham T.
- Greco A.
- Griffin A.
- Gronhaug K.
- Guest D.B.
- Guinn K.A.
- Gwynn R.M.
- Haas R. W.
- Hakansson H.
- Hakansson H.
- Hall R.
- Hansen S. W.
- Haugland S.
- Hawes J.M.
- Hawes J.M.
- Henthorne T.
- Hill N.C.
- Hill R.M.
- Hines P.
- Hite R.E.
- Hlavacek J.
- Hofstede G.
- Holmes B.
- Hutt M.H.
- Hutt M.H.
- Hutt M.H.
- Iacobucci D
- Ingram T.N.
- Jackson B.B.
- Jackson B.B.
- Jackson B.B.
- Jackson D.W.
- Jackson D.W.
- Jackson D.W.
- Jackson D.W.
- Jackson R.W.
- Jobber D.
- Johnson T.C.
- Johnston M.J.
- Johnston W.J.
- Johnston W.J.
- Johnston W.J.
- Kanter R.M.
- Kennedy E.J.
- Kim J.
- Knowles P.A.
- Kosek C.
- Kralyic P.
- LaForge R.
- LaForge R.
- Lagace R. R.
- Lamont L.M.
- Landeros R.
- Landeros R.
- Lavenka N.M.
- Lehman D.R.
- Lere J.C.
- Lichtenthal J.D.
- Lichtenthal J.D.
- Lilien G.L.
- Lindquist J.
- Lister P.
- Long B.G.
- Lothia R.
- Lucas G.H.
- Lysonski S.
- MacNeil I.
- Magrath A.
- Mayo E.
- McGuire E.P.
- McMillan J.R.
- Mendez E.
- Meredith L.
- Messer F.R.
- Michaels R.E.
- Michman R. D.
- Miles M.P.
- Min H.
- Mintu A.T.
- Moncrief W.C.
- Moncrief W.C.
- Monczka R.M.
- Monczka R.M.
- Monczka R.M.
- Moon M.
- Moriarty R.T.
- Moriarty R.T.
- Morris M.
- Morris M.
- Muczyk J.
- Mudambi S.
- Murphy P.
- Navasimhan R.
- Newman R.G.
- Nickels W.G.
- Nijssen E.J.
- O'Hara B.
- O'Neal C.
- Oliver R.
- Onkvisit S.
- Ozanne J.
- Patti C.H.
- Patton W.E.
- Paustian C.
- Pearson J.N.
- Peck M. A.
- Perry J.
- Peterson R.T.
- Plank R.E.
- Plank R.E.
- Plank R.E.
- Plank R.E.
- Plank R.E.
- Plank R.E.
- Plank R.E.
- Pollman A.W.
- Presutti W.
- Pye C.
- R. Chambley
- Rajagopal S.
- Reck R.F.
- Richard E. Plank
- Roberts J.A.
- Robinson P.J.
- Rognes J.
- Rollins T.
- Rollins T.
- Roscitt R.
- Rudelius W.
- Rudelius W.
- Russ K. R.
- Sager J.K.
- Samli A.C.
- Schlegelmilch B.B.
- Schurr P.H.
- Shapiro B.P.
- Sherlock P.
- Sheth J.N.
- Shipley D.
- Shoham A.
- Silverstein B.
- Sinkula J.M.
- Skinner R. N.
- Smith D.
- Smith G.
- Smythe D.
- Soley L.C.
- Soley L.C.
- Spekman R.E.
- Spekman R.E.
- Spekman R.E.
- Steckel J.
- Stevenson T.H.
- Stiles G.W.
- Stock J.R.
- Stuart F.I.
- Sullivan R.
- Swan J.E.
- Swan J.E.
- Swan J.E.
- Swan J.E.
- Thomas R.J.
- Thompson J.D.
- Thompson K. N.
- Thompson K. N.
- Tinsley D.B.
- Trawick I.F.
- Traynor K.
- Trent R.
- Tsurumi Y.
- Turnbill P.W.
- Turner G.
- Valente T.W.
- Van de Most G.
- Venhateson R.
- Vinh J.
- Vroom V.H.
- Ward S.
- Watts C.
- Watts C.
- Webster F.E.
- Webster F.E.
- Webster F.E.
- Weilbaker D.
- Wheeler D.R.
- White P.D.
- Willett R.P.
- Williams A.J.
- Williams A.J.
- Williams A.J.
- Williams J.D.
- Williams K.C.
- Williams R.F.
- Williamson O.E.
- Wilson D.T.
- Wilson E.J.
- Wilson R.D.
- Wind Y.
- Wind Y.
- Wind Y.
- Witt J.
- Woodside A.G.
- Woodside A.G.
- Woodside A.G.
- Worthington M.
- Yorke D.
- Young G.G.
- Yovovich B.G.
- Zinkhan G.M.
- Publication venue
- 'The Haworth Press'
- Publication date
- Field of study
No full text
