Pharmaceuticals and life sciences: Role of competitive intelligence in innovation

This chapter goal is to analyze the concepts of innovation, knowledge and competitive intelligence (CI). Besides these concepts, the focus will be on the role of innovation profiles defined by Sousa (2009, 2013). The innovation profiles include the creation, capture, organization, and integration of knowledge into the innovation process. The CI variable will be analyzed demonstrating the potential for creating a context of competition for companies. A case study is presented about the pharmaceutical (pharma) industry with the application of the concepts of competitive intelligence, knowledge, and innovation to a real context. Keywords: Competitive Intelligence, Innovation, Organization, Knowledge, Knowledge Profiles, Pharma industry.info:eu-repo/semantics/acceptedVersio

An integrative framework for strategic intelligence

This paper defines strategic intelligence as a distinct organisational resource that differs from competitive intelligence (CI) and business intelligence (BI). A literature review unfolds a number of deficiencies in intelligence practice and systems. The findings, based on a case study, suggest that there is a lack of systematic scanning, analysing and support for strategic intelligence. An integrative framework is proposed to guide and improve strategic intelligence activity, which comprises of Key External Intelligence (KEI) and internal Key Performance Indicators (KPI). Implementation issues are discussed. The paper develops novel insight into strategic intelligence, and the proposed solution has implications on enhancing managers’ and an organisations’ sensibility and capability by detecting and responding to emerging strategic signals