From the Olympic dream to a down to earth approach: Lausanne's sports events hosting strategy

In the context of globalized competition among territories, cities, regions and countries have to find new ways to be attractive to companies, investors, tourists and residents. In that perspective, major sports events (such as the Olympic Games or the FIFA World Cup) are often seen as a lever for territorial development. Based on that idea, many sports events hosting strategies have emerged in the 1980s and 1990s. However, the growing competition in the sports events' market and the gigantism of those major events, forced some territories to turn to smaller events. This necessary resize of their strategy raises the question of their capacity to meet the initial objectives, which aim usually at developing the economy and promoting the image of the host destination. This essay sketches out the evolution of a sports events hosting strategy in a city that does not have the resources (either financial, human or in terms of infrastructures) to attract major international sports events. The challenges they have to face and a possible solution based on the event portfolio perspective are discussed through the article

Network Synthesis

Contains a report on a research project

The Chemical Composition and Origin of Moldavites

Metal oxide and rubidium-strontium content of moldavite

Évolutions des politiques publiques d'accueil d'événements sportifs

Depuis leurs premières conceptualisations, les politiques publiques d'accueil systématique d'événements sportifs (PASES) ont beaucoup évolué du fait de la transformation concomitante du sport et des événements, ainsi que l'émergence du concept de marketing territorial. Au cours des dernières décennies, ces politiques publiques se sont popularisées pour ne plus être simplement l'oeuvre de collectivités locales, mais également régionales, voire nationales. Cet article s'intéresse aux principales évolutions des PASES à la lumière de la ville de Lausanne et du canton de Vaud. Bien que la situation lausannoise soit particulière à bien des égards, dû notamment à la présence en Suisse et sur le territoire vaudois du siège de nombreuses fédérations sportives internationales (une soixantaine basée dans le pays, dont notamment le CIO, la FIFA, l'UEFA, etc.), des exemples sont également mobilisés pour d'autres territoires (Monaco, Doha, Londres, Danemark, Russie) afin de montrer que les évolutions lausannoises ne sont pas uniques. L'article entend ainsi donner un panorama des évolutions managériales actuelles qui transforment les PASES en SASES (stratégies d'accueil systématique d'événements sportifs), le cas lausannois servant de fil rouge pour présenter six grandes transitions observables. Abstract Since their first conceptualizations, systematic sports events hosting policies (SSEHP) evolved due to the simultaneous transformation of sport and sports events, as well as the emergence of territorial marketing. In the last decades, the popularity of SSEHP among territorial managers grew dramatically to move from purely local polices to regional and even national policies. This article focuses on the main evolutions of these SSEHP through the case of one city, Lausanne, and its canton, Vaud. Although, Lausanne's situation is particular in many ways, due to the presence throughout the country of many international sports federations (over sixty among which, the IOC, FIFA, UEFA, etc.), examples from other destinations (Monaco, Doha, London, Denmark, Russia) are also used to show that the evolutions observed in Lausanne are not unique. This article aims to give an overview of the major managerial evolutions which transform SSEHP into SSEHS (systematic sports events hosting strategies). The city of Lausanne is used through the article to underline the six significant evolutions

Using conditional kernel density estimation for wind power density forecasting

Of the various renewable energy resources, wind power is widely recognized as one of the most promising. The management of wind farms and electricity systems can benefit greatly from the availability of estimates of the probability distribution of wind power generation. However, most research has focused on point forecasting of wind power. In this paper, we develop an approach to producing density forecasts for the wind power generated at individual wind farms. Our interest is in intraday data and prediction from 1 to 72 hours ahead. We model wind power in terms of wind speed and wind direction. In this framework, there are two key uncertainties. First, there is the inherent uncertainty in wind speed and direction, and we model this using a bivariate VARMA-GARCH (vector autoregressive moving average-generalized autoregressive conditional heteroscedastic) model, with a Student t distribution, in the Cartesian space of wind speed and direction. Second, there is the stochastic nature of the relationship of wind power to wind speed (described by the power curve), and to wind direction. We model this using conditional kernel density (CKD) estimation, which enables a nonparametric modeling of the conditional density of wind power. Using Monte Carlo simulation of the VARMA-GARCH model and CKD estimation, density forecasts of wind speed and direction are converted to wind power density forecasts. Our work is novel in several respects: previous wind power studies have not modeled a stochastic power curve; to accommodate time evolution in the power curve, we incorporate a time decay factor within the CKD method; and the CKD method is conditional on a density, rather than a single value. The new approach is evaluated using datasets from four Greek wind farms

The Church of Mac: An Initial Examination on the Loyalty of Apple Customers

The death of Apple’s CEO Steve Jobs left many in the business world wondering if Apple would also face a decline in health. However, the subsequent release and over-whelming demand of the new iPhone and iPad showed the world how much this product brand is loved by consumers. Yet what exactly makes Apple consumers loyal to Apple products with an array of similar, yet less expensive, products on the market? Understanding what makes Apple users loyal is important to all companies striving to replicate the kind of brand loyalty that Apple generates. Therefore, the purpose of this study is to investigate the antecedents of Apple’s brand loyalty including brand identification, brand personality congruence, and reputation using the theory base of social identity (Halliday and Kuenzel, 2010). Marketing literature has long recognized the importance of brand loyalty, yet what comprises loyalty is still debated (Chaudhuri & Holbrook, 2001). Gounaris and Stathakopoulos (2004) found that a consumer’s emotional attachment to the brand, the purchasing behavior, and the consumer’s normative influences are three factors on which brand loyalty is dependent. Research has also found that social identity can be a helpful tool in understanding a firm’s consumers as they may view goods as an extension of themselves (Ahearne et al., 2005; Bhattacharya and Sen, 2003; Halliday and Kuenzel, 2008, 2010). According to social identity theory, groups will often form into communities that congregate around brands that communicate who they are collectively (Carlson & Donavan, 2008). Data were collected using an online survey composed of questions regarding brand identification, brand personality, reputation, brand loyalty, and demographics. Respondents were strongly favorable to Apple’s attractiveness, favorability, and distinctiveness. Results also support the hypothesis that brand identity has a positive significant effect on reputation. It was also supported that brand identity is positively related to brand personality congruence, but there does not appear to be congruence between brand personality and an individual’s persona. These results agree with Ahearne, Battacharya, and Gruen (2005) who found consumers are more likely to identify with a company that has a good reputation. With regard to brand loyalty, nearly 78% of the respondents agreed that it is important for them to buy a brand with a good reputation and that Apple possesses a good reputation, a construct that previous literature has found to be important in gaining loyalty (Argenti & Drunkenmiller, 2004). Results also show Apple brand identity and brand personality congruence is positively related to Apple brand loyalty. Almost all of the respondents agree that they would continue to use the Apple brand because they are acquainted, and satisfied, with the brand. However, although respondents expressed price sensitivity to technology a strong majority indicated they would buy additional products from Apple. Overall, it can be said that it appears the Apple brand has a strong reputation and strong loyalty from users which will help promote repeat purchase patterns

A Critical Overview of Privacy-Preserving Approaches for Collaborative Forecasting

Cooperation between different data owners may lead to an improvement in forecast quality - for instance by benefiting from spatial-temporal dependencies in geographically distributed time series. Due to business competitive factors and personal data protection questions, said data owners might be unwilling to share their data, which increases the interest in collaborative privacy-preserving forecasting. This paper analyses the state-of-the-art and unveils several shortcomings of existing methods in guaranteeing data privacy when employing Vector Autoregressive (VAR) models. The paper also provides mathematical proofs and numerical analysis to evaluate existing privacy-preserving methods, dividing them into three groups: data transformation, secure multi-party computations, and decomposition methods. The analysis shows that state-of-the-art techniques have limitations in preserving data privacy, such as a trade-off between privacy and forecasting accuracy, while the original data in iterative model fitting processes, in which intermediate results are shared, can be inferred after some iterations

Analyse des réseaux sociaux appliquée à l'organisation d'événements sportifs : le cas de la World Gymnaestrada Lausanne 2011

Au cours des trente dernières années, de nombreuses villes, régions et pays, ont développé des politiques publiques d'accueil systématique d'événements sportifs. La concurrence globalisée qui en résulte demande des ressources dont les pouvoirs publics ne disposent pas nécessairement. Dès lors, la stratégie de développement par l'accueil d'événements sportifs est généralement rendue possible par un regroupement d'acteurs issus du secteur public, privé et du milieu associatif sous la forme d'une coalition. C'est à cette fragmentation de la gouvernance urbaine et au fonctionnement du réseau qui en découle que s'intéresse ce cahier. En prenant comme cas d'étude la World Gymnaestrada Lausanne 2011, il nous a été possible d'appliquer une analyse des réseaux sociaux à la coalition qui s'est formée autour de la manifestation. Cette approche, récente pour analyser les événements sportifs dans le contexte des villes européennes, nous a permis d'observer une prédominance des pouvoirs publics dans le réseau entourant la manifestation. Les observations suggèrent également que l'organisation de l'événement, et sa réussite, permet aux autorités de la ville de Lausanne de gagner en légitimité auprès des acteurs du réseau