Mobile phone use by small-scale farmers: a potential to transform production and marketing in Zimbabwe

Smallholder farmers are major contributors of horticultural produce. Women’s contribution is noteworthy. Meeting market demand on time and avoiding market ‘floods’ is a challenge among communal farmers, leading to post harvest losses partly due to lack of information and uninformed decision making. Mobile phones have potential to connect farmers to markets, close the information gap and enable informed decisions. Currently most farmers target a few markets leading to market ‘floods’, low prices and fresh produce deterioration while some potential markets remain untapped. A survey conducted in 2015 covering 131 farmers in Svosve-Wenimbi, Marondera district of Mashonaland East province in Zimbabwe evaluated mobile phone ownership and use in farming; and its potential in transforming production and marketing. High literacy and mobile phone ownership of 95.32% and 94.45% respectively was reported, with 16% already accessing advisory services over mobile phone. 51.1% utilised various mobile phone services including accessing market information on inputs and produce, advisory services, weather data, mobile phone money transfers for transaction and crop insurance. By using mobile phones farmers made informed decisions and saved time and transport cost. Mobile phone ICT can promote better production, marketing, food security and livelihoods and more farmers may adopt the technology.Keywords: small holder agriculture, marketing, mobile phones, women, Zimbabwe, extension implication

Adapting the adult social care outcomes toolkit (ASCOT) for use in care home quality monitoring: conceptual development and testing

Background: Alongside an increased policy and practice emphasis on outcomes in social care, English local authorities are now obliged to review quality at a service level to help in their new role of ensuring the development of diverse and high-quality care markets to meet the needs of all local people, including self-funders. The Adult Social Care Outcomes Toolkit (ASCOT) has been developed to measure the outcomes of social care for individuals in a variety of care settings. Local authorities have expressed an interest in exploring how the toolkit might be used for their own purposes, including quality monitoring. This study aimed to explore how the care homes version of the ASCOT toolkit might be adapted for use as a care home quality indicator and carry out some preliminary testing in two care homes for older adults. Methods: Consultations were carried out with professional and lay stakeholders, with an interest in using the tool or the ratings it would produce. These explored demand and potential uses for the measure and fed into the conceptual development. A draft toolkit and method for collecting the data was developed and the feasibility of using it for quality monitoring was tested with one local authority quality monitoring team in two homes for older adults. Results: Stakeholders expressed an interest in care home quality ratings based on residents’ outcomes but there were tensions around who might collect the data and how it might be shared. Feasibility testing suggested the measure had potential for use in quality monitoring but highlighted the importance of training in observational techniques and interviewing skills. The quality monitoring officers involved in the piloting recommended that relatives’ views be collected in advance of visits, through surveys not interviews. Conclusions: Following interest from another local authority, a larger evaluation of the measure for use in routine quality monitoring is planned. As part of this, the ratings made using this measure will be validated against the outcomes of individual residents and compared with the quality ratings of the regulator, the Care Quality Commission

Investigating the Popularity of the Zimbabwean Tabloid Newspaper uMthunywa

While the tabloid press in Africa has often been criticized for undermining the normative functions of journalism and depoliticizing readers, there has been little attempt to theorize the reasons for its rapid growth in popularity. Drawing on qualitative research methods, principally qualitative content analysis and indepth interviews, with Bulawayo readers of the Zimbabwean vernacular (isiNdebele) tabloid newspaper uMthunywa, this article argues that such media can serve an important journalistic and cultural role. In particular, as this article will demonstrate, they can provide politically and economically marginalized readers with an alternative public space or sphere in which to articulate issues pertinent to their lived social, political, and economic realities