Relationship of the Celebrity Endorsement in the T.V Advertisements and Buying Behavior of Youth

The usage of star validation has grown to be a good ever-present characteristic throughout current advertising and marketing. Celebs just like film famous actors, TV set personalities, and renowned players usually are widely used throughout TV set advertising to help have an effect on consumer manufacturer choice behavior. Companies attempt to set up a URL concerning their particular brands along with an appealing photograph or maybe life-style of the star. Such as other regions on the globe, star endorsements are becoming the common strategy of promotion throughout Pakistan. This specific review experimented with examining the perceptions connected with youngsters in the direction of the usage of celebrities throughout advertising throughout Pakistan to have a good understanding about it is useful. Information can be proposed to get gathered by way of a customer survey of 500 youngsters residing in Multan. It'll show off, which how star validation has the likely of being recognized and loved by the viewers and have an effect on the buy selection? The particular buy selection may be observed to get inspired through some other elements just like top quality and price tag on the product or service and this can be additionally contemplating with the review

Reasons for Admission and Outcome to an Acute Palliative Care Unit in Patients with Advanced Malignancy in a Cancer Hospital

Introduction: The alleviation of suffering is a primary goal of palliative care team for patients with terminal cancer. In some cases, patients experience symptoms requiring inpatient care. The purpose of this investigation was to assess the clinical presentation and outcomes of hospitalization in patients that were admitted to the acute palliative care service. Materials and Methods: This is a retrospective descriptive study looking at admissions to an acute palliative care unit in a single center over a 24-month period. Medical records of all patients, admitted in palliative care unit from 1st January 2013 till 31st December 2014, were reviewed for reason of admission and outcome. Results: A total of 226 patients were identified and included in the present investigation. Among these 55.5 % (125) were females. The median age of the cohort was 48 (15 - 86) years. The most common reasons for admission were alteration in consciousness (19.5 %), respiratory tract infection (18 %), diarrhea and/or vomiting (14.2 %) and respiratory distress (not related to infection) (13.4 %). The median duration of hospital stay was 4 (0-27) days. Majority of the patients were discharged home (65.1 %). However, a significant portion (33.1 %) of the patients did not survive the hospitalization. Following discharge from the hospital, at 4-weeks follow-up the survival rate was 38.7 %. This dropped to 21.7 % at 8-weeks. Conclusion: Patients with advanced disease have a multitude of reasons to seek acute inpatient care. Majority of the patients were discharged following care. However, the survival rate of patients following discharge was low

Safety of insulin tolerance test for the assessment of growth hormone deficiency in children

OBJECTIVE: To determine the safety of insulin tolerance test (ITT) for assessing growth hormone (GH) deficiency in children. METHODS: This hospital based study was conducted at the National Institute of Child Health, Karachi from 1st November 2008 till 30th October 2009. All children suspected of growth hormone deficiency, were included after excluding all other causes of short stature. Verbal informed consent was taken from the parents. Children less than 2 years of age, weighing less than 10 kg, untreated/inadequately treated hypothyroidism or Addison\u27s disease, epilepsy, having history of hypoglycaemic fits or cardiac disease were excluded. All children were subjected to the international standard protocol of ITT and their samples of growth hormone and blood sugars were drawn. Complications during the procedure like hypoglycaemia, hypothermia, loss of consciousness, fits, vomiting and failure to achieve hypoglycaemia were recorded. Insulin tolerance test was performed on a total of 168 subjects. The data was entered in SPSS version 17 for analysis. RESULTS: A total of 168 children were subjected to the ITT. Four of them were abandoned as they could not achieve hypoglycaemia despite repeating the dose of insulin. Results were analyzed on 164 children whose mean age was 10 +/- 3.5 years, There were 96 (58%) males and 68 (41%) females. Over all 79.8% children achieved hypoglycaemia. None of the subjects developed any complication (fits, loss of consciousness,) or required intravenous glucose during the test and it was completed in all children with close monitoring. The results showed that there was a significant effect of time after insulin administration on both the blood glucose level (BG) and growth hormone (GH) levels. The blood glucose level decreased rapidly after administration of insulin and was lowest 30 minutes after injection and showed an increasing trend in subsequent readings, becoming almost equal to the baseline value 120 min after injection. From the study group 111 (66%) children were diagnosed as having growth hormone deficiency, 52 (31.3%) were normal and 1 (0.6%) had growth hormone insensitivity. CONCLUSION: ITT in children was found to be a safe and reliable test but can be potentially dangerous and requires very close monitoring and supervision and should be performed in a center with experienced staff

Phenotypic Diversity among Fennel (Foeniculum Vulgare) Germplasm of Pakistan

Fennel is facing continuous challenge with reference to biotic and abiotic stresses that can be solved with the knowledge of available germplasm of fennel in the country or worldwide. Selection of fennel genotype on the basis of research interest can never been accomplished without gene pool. The aim of the present study was to explore the phenotypic diversity among selective fennel accession and identify lines having high yielding potential. In the present study thirty fennel accessions were sown in PGRI, NARC. Irrigation practice was carried out during the growing period. Data was recorded during different growth stages and after harvesting. Nine morphological parameters under study include plant height, number of umbels/plant, umbel diameter, rays produced/umbel, fruits produced/umble, fruit color and fruit shape. Statistical analysis was performed using ANOVA, Tukey Honest Significance Test and Multivariate cluster Analysis using Minitab Software version 20.0. High diversity was observed among the quantitative traits of thirty accessions. Qualitative traits of accessions from similar region had considerable resemblance. Fennel germplasm collected from Punjab gives outstanding performance with reference to phenotypic traits. Accessions were identified as potential sources including: 21293 (maximum plant height, Punjab, Jhang, Chiniot), 21209 ( great height, Punjab, Faisalabad), 21737 (short height, Punjab, Layyah, Karore Chak-84) 21699 (maximum number of rays/umbel, Punjab, Pakpattan) and 21722 (maximum number of umbels , Punjab, Narowal, Talwandi Bhandran in short 21722 due to high yield was identified as potential sources to be included in future breeding programs for the improvement of fennel varieties

The Impact of Temperature on Biological and Life Table Parameters of Cryptoleamus montrouzieri Mulsant (Coleoptera: Coccinellidae) Fed on Cotton Mealy Bug, Phenococcus solenopsis Tinsley

Abstract.-The impact of temperature on biological and life table parameters of Cryptoleamus montrouzieri Mulsant (Coleoptera: Coccinellidae) fed on cotton mealy bug were evaluated at three different temperatures i.e. 24, 28 and 32±1°C with 65 ±5% relative humidity and 16:8 ( L:D) photoperiod under growth chamber. Results showed that rearing of C. montrouzieri at 28°C, resulted in optimum developmental and reproductive characteristics and life table parameters. It was inferred from the present findings that rapid development of C. montrouzieri at 32°C can be useful if quick development is desired in laboratories. At 28°C, the recorded total female fecundity was highest, as females tend to oviposit a total of 235.1±0.08 eggs per female. Highest survival rate (92%) from egg to adult emergence was recorded at 28°C as compared to all other temperatures. Highest survivorship rate (Lx) (0.905), maximum oviposition rate per female per day (Mx) (235.1) and highest values of R 0 (203.1), r m (0.0374) were obtained by rearing of C. montrouzieri at 28°C. The longest mean generation time (T) (91.2) and doubling time (DT) (13.11) of C. montrouzieri was achieved by rearing at 24 °C, while highest death rate (Dx) (24.60) was recorded at 32°C

Factors Responsible for Resistance in Okra against Aphid, Aphis Gossiypii Glover (Homoptera: Aphididae)

Aphids are herbivores that feed on plant’s sap and are widespread throughout the globe. To assess the factors affecting the infestation of Aphis gossypii (Glover) and to use antixenosis a trial was conducted using 5 okra genotypes (Sabz Pari, Advanta, Durga, Kaveri, and Shandar) during spring, 2017 at “Agriculture Research Institute” (ARI) Tarnab, under Random Complete Block Design (RCBD) in field and Completely Randomized Design (CRD) in lab with 3 and 8 replications, respectively. Weekly data gathering for mean percent infestation of A. gossypii on each genotype to note variation among genotypes. The aphid infestations (2.5 Aphid leaf-1) recorded on Shandar was higher than others and lowest (2.0 Aphids leaf-1) was recorded on Durga. Initially the infestation was lesser (0.5) but with time it reaches to peak (3.62) on 1st May and then gradually declined to least (2.0 aphid leaf-1) in the 10th week. A statistically significant negative relationship existed between aphid abundance and crop yield. In the antixenosis trial, the Durga variety showed significant antixenosis resistance towards aphids after 12, 24, and 48 hours. Furthermore, the maximum yield of Durga variety (8.3 Tons (t)/ha) and the least yield (5.2 tons/ha) Shandar was obtained. Relating to aphid infestation and yield, the Durga variety performed exceptionally well. It is concluded from the results that the varieties showing antixenosis resistance towards insects must be recommended to not only reduce insect attacks but also to enhance yield

Effects of different acetylsalicylic acid doses on body organs, histopathology, and serum biochemical parameters in broiler birds

A indústria avícola é afetada por diversas doenças ou estresses. Particularmente devido às aves serem antipiréticas. O ácido acetilsalicílico (AAS) é largamente utilizado com diferentes objetivos que incluem o controle do estresse calórico, bem como a atividade respiratória e digestiva. O propósito deste estudo foi a avaliação dos efeitos benéficos e tóxicos do emprego de diferentes dosagens do AAS em frangos de corte. As variáveis analisadas foram: exame físico, parâmetros bioquímicos, bem como as alterações histopatológicas em seções de tecidos colhidas das aves em um ensaio experimental. O estudo foi conduzido em 60 frangos de corte com um dia de idade adquiridos em um mercado local de Faisalabad que foram recriados nos primeiros 14 dias em idênticas condições. Então no 15º dia as aves foram distribuídas randomicamente em quatro grupos identificados pelos números 1 a 4, com 15 aves em cada grupo. O grupo 4 foi mantido como grupo controle e os grupos 1, 2 e 3 foram tratados com AAS, respectivamente, nas doses de 300, 600 e 1200 mg/L de água de bebida, durante 21 dias. Foram realizadas três amostragens nos dias 21, 28 e 35 pós-tratamento. O peso vivo corpóreo e da carcaça foi registrado em cada amostragem. Em todos os órgãos viscerais foi analisada a presença de alterações patológicas. As amostras de soro sanguíneo foram colhidas para a avaliação bioquímica. O exame histopatológico de todos os órgãos viscerais foi realizado para a observação de alterações microscópicas. A partir da segunda amostragem foi observado um aumento significante (p<0,05) no peso corpóreo na dosagem de 300mg/L. Um significante aumento no peso relativo dos órgãos foi registrado na dosagem de 1200 mg/L. Os grupos tratados com dosagens de 600 e 1200 mg/L de AAS, apresentaram aumento significante dos níveis de AST, ALT e de creatinina quando comparados ao grupo controle. O grupo tratado com 1200 mg/L de AAS apresentou um aumento significante (P,0,05) de uréia, proteína sérica total e de albumina em todas as amostragens. No grupo de alta dosagem foram observados alterações histopatológicas constituídas por aumento dos hepatócitos, aumento dos espaços sinusoidais no fígado, congestão e anormalidades nos espaços glomerulares nos rins, congestão e ruptura alveolar nos pulmões, degeneração das vilosidades e celular nos intestinos A conclusão obtida foi que em frangos de corte uma baixa dosagem do AAS pode ser utilizada por um período de longa duração, apresentando um efeito promotor do crescimento, contudo as doses elevadas determinam toxicidade hepática e renal.The poultry industry suffers from various diseases or stresses. In poultry, apart from being antipyretic, acetylsalicylic acid (ASA) is widely used to cope with different issues including heat stress, and respiratory and digestive orders. This study evaluated the beneficial and toxic effects of ASA at different dose levels in broiler birds. To evaluate these toxic and beneficial effects it is necessary to examine the physical and serum biochemical parameters as well as the histopathological changes with tissue sections taken from broiler birds under experimental trial. This study was conducted on 60 one-day-old broiler chicks purchased from a local market in Faisalabad. Chicks were reared for the first 14 days under similar conditions. On the 15th day, birds were randomly divided into 4 groups (1-4) with 15 birds in each group. Group 4 was kept as control, while groups 1, 2, and 3 were treated with ASA at the dose of 300, 600, and 1200 mg/L of drinking water for 21 days. There were 3 samplings performed at 21, 28, and 35 days post-treatment. The live body weight and carcass weight were noted on each sampling. All the visceral organs were recorded for gross pathological changes. The serum samples were collected for biochemical evaluation. Histopathology of all the visceral organs was performed to observe the microscopic changes. A significant (P<0.05) increase in live body weight at a 300mg/L dose was noted after the first 2 samplings. A significant (P<0.05) increase in the relative organ weight was recorded at 1200 mg/L. The groups treated with ASA 600 and 1200 mg/L showed increased (P<0.05) AST, ALT, and creatinine levels from that of the control group. The group treated with 1200 mg/L of ASA showed increased (P<0.05) urea, serum total protein, and albumin level in all the samplings. Histopathological changes revealed swollen hepatocytes, increased sinusoidal spaces in the liver, congestion and abnormal glomerular spaces in the kidney, congestion and alveolar disruption in the lungs, and generation of villi and cellular degeneration in the intestine in a high-dose group. The study concluded that ASA at a low dose can be used for a long time in broilers and has a growth promontory role, while high-level doses cause hepatorenal toxicity

Comparative arsenic tolerance and accumulation potential between wild Tagetes patula and Tagetes minuta

Arsenic (As) is a bioactive metalloid that is highly toxic to humans, animals, and plants. Environmental contamination of As especially in groundwater increases due to natural and anthropogenic activities. The present study was performed to evaluate the potential of wild Tagetes species for the phytoremediation of As contaminated soil/water. This comparative research aims to analyze As accumulation and tolerance in two wild species of Tagetes, T. minuta and T. patula. The 20 days old seedlings were grown hydroponically and exposed to the different concentrations of As, 0, 50, 150, and 300 µM As2 O3 for 1-, 4- and 7- days intervals.Effect of As stress was measured on the rate of seed germination, growth parameters like fresh and dry biomass weight, root/shoot length, chlorophyll contents and As contents in root and shoot in both Tagetes species. Increasing concentration of As restricts the growth activity of T. minuta with toxicity symptoms on leaves such as chlorosis. Accumulation of As in the shoot was significantly (p ≤ 0.01) high (634 µg g-1 DW) in T. patula as compared to T. minuta (397 µg g-1 DW) at 300 µM As2 O3 . Both Tagetes species exhibited high variation for As tolerance parameters as well as for As accumulation patterns. Comparatively good tolerance and accumulation of As in T. patula suggests that this species could be used in phytoextraction and re-vegetation in As contaminated sites

Disorders of sex development : insights from targeted gene sequencing of a large international patient cohort

Background: Disorders of sex development (DSD) are congenital conditions in which chromosomal, gonadal, or phenotypic sex is atypical. Clinical management of DSD is often difficult and currently only 13% of patients receive an accurate clinical genetic diagnosis. To address this we have developed a massively parallel sequencing targeted DSD gene panel which allows us to sequence all 64 known diagnostic DSD genes and candidate genes simultaneously. Results: We analyzed DNA from the largest reported international cohort of patients with DSD (278 patients with 46, XY DSD and 48 with 46, XX DSD). Our targeted gene panel compares favorably with other sequencing platforms. We found a total of 28 diagnostic genes that are implicated in DSD, highlighting the genetic spectrum of this disorder. Sequencing revealed 93 previously unreported DSD gene variants. Overall, we identified a likely genetic diagnosis in 43% of patients with 46, XY DSD. In patients with 46, XY disorders of androgen synthesis and action the genetic diagnosis rate reached 60%. Surprisingly, little difference in diagnostic rate was observed between singletons and trios. In many cases our findings are informative as to the likely cause of the DSD, which will facilitate clinical management. Conclusions: Our massively parallel sequencing targeted DSD gene panel represents an economical means of improving the genetic diagnostic capability for patients affected by DSD. Implementation of this panel in a large cohort of patients has expanded our understanding of the underlying genetic etiology of DSD. The inclusion of research candidate genes also provides an invaluable resource for future identification of novel genes