20 research outputs found

    Unraveling US Newspapers’ Digital and Print Subscriptions in the Context of Price, 2016–2022

    Get PDF
    Despite industry-wide efforts in digitally transforming news organizations, research showed that most newspapers’ legacy products still outperformed the same newspaper’s digital offerings in terms of engagement, circulation, readership, pricing, advertising, and subscription revenue—all by a wide margin. But Covid-19 created an unprecedented scenario where the need for instant, local news updates, the fear of contacting anything tangible, and financial stress may have changed consumer behavior. To assess the state of the newspaper industry, this study analyzes short-term and long-term trends in US newspapers’ digital and print circulation before and during the pandemic. The analysis considered price, an important factor often neglected in discussions about newspaper demand. Utilizing rich industry data, this study analyzed 18 US metro daily newspapers’ circulation trends during 2016–2022. The results revealed that digital circulation increased rapidly after the onset of Covid-19 but subsequently decreased after reaching the peak in Q3 2021. Print circulation continued its rapid decline since 2016, accompanied by continuous, substantial price hikes for print subscriptions—a typical print subscription now costs over $1,000 a year. Despite circulation declines, the print edition remains the core product, with more subscribers paying far more than digital subscribers. Because of the immense price gap (6 to 1), the seemingly promising increase in digital subscriptions during Covid-19 could not generate nearly as much revenue to cover the loss on the print side, resulting in a substantial loss in total subscription revenue. The state of the US newspaper industry needs immediate attention.Journalism and Medi

    Trial and Error: U.S. Newspapers’ Digital Struggles toward Inferiority

    Get PDF

    How the news media set the agenda

    Get PDF
    El papel de "agenda-setting" desempeñado por los medios informativos condiciona en gran medida no solamente el abanico de cosas que nos llaman la atención, sino también nuestra manera de entender el mundo ingente de asuntos públicos que existe más allá de nuestra experiencia personal. El Chapel Hill Study de 1972 marcó un antes y un después en el desarrollo de la teoría de agenda setting. Hasta este momento clave se había limitado a la influencia que ejercen los medios informativos sobre el público; a partir de este trascendente estudio la teoría abrió sus horizontes y empezó a abordar el proceso más amplio de agenda setting. En este trabajo se presentan los resultados de dos estudios empíricos publicados recientemente en los EEUU. El primero explica cómo la prensa cambia el foco de su atención dentro de un acontecimiento informativo importante, iluminando primero un aspecto y luego otros para así establecer la prominencia de dicho acontecimiento en la agenda mediática. El segundo explica el efecto que ejerce la prominencia en la agenda mediática sobre la actitud del público y las opiniones que se tienen de las personalidades públicas

    An Explorative Study on the Market Relation Between Online and Print Newspapers

    No full text
    A random-sample telephone survey was conducted in Austin, Texas, to investigate the public's response to local, regional, and national newspapers' print and online editions. Print readership was strongest among readers of that same newspaper's online edition. The substantial overlap of online and print readerships for the local daily suggests the potential of a complementary product relation. The print format was preferred-even among Internet users-when compared with the online edition, other things being equal.

    A Matter of Life and Death? Examining the Quality of Newspaper Coverage on the Newspaper Crisis

    No full text
    This is a preprint of an article whose final and definitive form has been published in the Journalism Studies © 2012 Taylor & Francis; Journalism Studies is available online at http://www. tandfonline.com/openurl?genre=article&issn=1469-9699&date=2012&volume=13&issue=3&spage=305During 2008-2010, U.S. newspapers covered the financial issues confronting their own industry extensively. Such coverage drew attention to the state of the newspaper but also raised questions about whether journalists over-reacted to this market downturn. This study examines how the Wall Street Journal, USA Today, and the New York Times framed the newspaper “crisis.” Results show that coverage focused on short-term drama over long-term trends, lacked sufficient context, shifted blame away from newspapers themselves, invoked “death” imagery, and altogether struggled to capture a holistic portrayal of newspapers’ troubles. Implications for self-coverage and business journalism are discussed
    corecore