PENGARUH CONTENT MARKETING DAN PERSONAL SELLING TERHADAP KEPUTUSAN PEMBELIAN MELALUI MINAT BELI SEBAGAI VARIABEL INTERVENING PADA METEOR CELL MALANG

As a business goes on, especially with the ease of marketing in today's digital era, new competitors will definitely emerge. Therefore Meteor Cell Malang must have the best way to promote its business. The purpose of this study is to determine the influence of Content Marketing and Personal Selling (independent variable) on Purchase Decision (dependent variable) and Purchase Intention (intervening variable). This research is a type of descriptive research quantitative approach using the path analysis method. The sampling technique uses purposive sampling and data collection uses a questionnaire with a sample of 100 respondents. The results of this study show that content marketing has a significant effect on purchase intention and purchase decision. Personal selling has a significant effect on purchase intention and purchase decision. Purchase intention has a significant effect on purchase decision. Through the sobel test purchase intention significantly mediates the influence of content marketing on purchase decision and significantly mediates the influence of personal selling on purchase decision. So the use of content marketing and personal selling should be maintained and improved so that consumers' purchase intention and purchase decision can increase at Meteor Cell Malang.Seiring berjalannya sebuah bisnis terlebih dengan kemudahan pemasaran di era digital saat ini pasti akan bermunculan para pesaing baru. Maka dari itu Meteor Cell Malang harus memiliki cara terbaik untuk mempromosikan bisnisnya. Tujuan penelitian ini adalah untuk mengetahui pengaruh dari Content Marketing dan Personal Selling (variabel independen) terhadap Keputusan Pembelian (variabel dependen) dan Minat Beli (variabel intervening). Penelitian ini merupakan jenis penelitian deskriptif pendekatan kuantitatif dengan menggunakan metode path analysis. Teknik pengambilan sampel menggunakan purposive sampling dan pengumpulan data menggunakan kuesioner dengan sampel sebanyak 100 responden. Hasil penelitian ini menunjukkan bahwa content marketing berpengaruh signifikan terhadap minat beli dan keputusan pembelian. Personal selling berpengaruh signifikan terhadap keputusan pembelian dan minat beli. Minat beli berpengaruh signifikan terhadap keputusan pembelian. Melalui uji sobel minat beli signifikan memediasi pengaruh content marketing dan signifikan memediasi pengaruh personal selling terhadap keputusan pembelian. Maka penggunaan content marketing dan personal selling sebaiknya tetap dipertahankan dan ditingkatkan supaya minat beli konsumen dan keputusan pembelian dapat meningkat pada Meteor Cell Malang

Evaluasi Sistem Penjualan Tiket Pesawat Dan Kapal Laut Pada Wewe Travel Malang

Penelitian ini bertujuan untuk mengetahui  evaluasi sistem penjualan yang diterapkan pada Wewe travel. Penelitian ini juga diharapkan dapat menjadi masukan bagi manajemen perusahaan travel agar bisa membuat evaluasi sistem penjualan yang benar. Dalam penelitian ini peneliti akan membandingkan sistem penjualan yang sedang berjalan dan dan sistem yang diusulkan. Hasil penelitian menunjukkan bahwa evaluasi sistem penjualan yang sudah diterapkan memang belum sesuai dengan prosedur yang ada sehingga harus ada suslan sistem. Dengan adanya usulan sistem maka evaluasi sistem penjualan bisa berjalan dengan baik dan juga lebih efektif dan efisien

KINERJA KEUANGAN DITINJAU DARI PERIMBANGAN KEMANDIRIAN, PERIMBANGAN EFEKTIVITAS, PERIMBANGAN EFISIENSI DAN PERIMBANGAN PERTUMBUHAN SAAT PANDEMI COVID-19

The purpose of this study was to determine the financial condition of the village before and after the Covid-19 pandemic, the results of the village's financial work after being calculated using specific financial ratios for public sector organizations. The method was descriptive quantitative. The technique used was observation of the object under study and conducting interviews. The results of this study indicate that the financial condition of Landungsari Village has increased in 2019 and 2020 through the Village Original Income that has been obtained. The independency ratio of Landungsari Village has decreased in 2020 by 83.65% with a consultative relationship pattern. The effectiveness ratio remains the same in 2019 and 2020, which is 100% and is categorized as effective. The efficiency ratio has decreased in 2020 by 221.64% which is categorized as sufficient efficiency. The growth ratio showed that financial performance was going well and achieving positive growth. The financial condition of Landungsari Village was not significantly affected by the Covid-19 pandemic seen from the increase in Village Original Opinion in 2019 and 2020. The financial performance of Landungsari Village in 2019 and 2020 has been said to be good, seen from the performance of independence, effectiveness and growth running well despite efficiency performance still lo

KEPATUHAN WAJIB PAJAK UMKM DI MASA SEBELUM DAN SAAT TERJADINYA PENDEMI COVID 19

The financial condition of MSME actors before and during the Covid-19 pandemi is expected to affect the compliance of MSME actors in paying taxes. The purpose of this study was to determine the implications of the financial condition of MSMEs before and during the Covid-19 pandemi on MSME taxpayer compliance in Tlogomas Village, Lowokwaru District, Malang City. The sample with criteria and Slovin formula test obtained at least 32 respondents. The results of the data normality distribution test using the Shapiro Wilk Test showed the value of each financial data before and during the Covid19 pandemi was 0.024 and 0.025 (below 0.05). Furthermore, the results of the normality test of MSME taxpayer compliance data before and during the Covid-19 pandemi were 0.000 and 0.000 (below 0.05). The results of the Wilcoxon Signed Ranks Test show that there is a significant difference between financial conditions, which is 0.000 (below 0.05), meanwhile, the value of the Wilcoxon Signed Ranks Test for taxpayer compliance was 0.003 (below 0.05). Thus, it can be concluded that: (1) The stable financial condition of MSME actors before the Covid-19 pandemi tends to increase MSME actors' compliance in paying taxes. (2) The unstable financial condition of MSME actors during the Covid-19 pandemi tends to reduce MSME taxpayer compliance in fulfilling their tax obligation

Sensitivity Analysis of Banana Chips Small Business

Banana chips are one of the traditional foods favored by Indonesian people and are mostly cultivated on a small scale. This study aims to analyze the feasibility and sensitivity of banana chips business. Primary data to compile cash flow in 2017 was obtained from small business of banana chips which was then analyzed feasibility financially. Sensitivity analysis was based on the increase in total cost and decreased production. The results of the analysis show that existing banana chips business was categorized as feasible based on the criteria of gross B/C, net B/C, NPV and IRR. The banana chips business was still feasible even though the total cost increased by 5% and production decreased by 15%

PENGELOLAAN KEUANGAN BADAN USAHA MILIK DESA (BUMDES) DALAM UPAYA MENINGKATKAN KESEJAHTERAAN MASYARAKAT

Tujuan penelitian ini adalah untuk mengetahui pengelolaan keuangan dalam upaya meningkatkan kesejahteraan masyarakat pada BUMDes Sumber Sejahtera Desa Pujonkidul Kecamatan Pujon Kabupaten Malang. Jenis penelitian deskriptif kualitatif, data yang digunakan primer dan sekunder. Teknik pengumpulan data yaitu, observasi, wawancara, dan dokumentasi. Sedangkan analisis data yang digunakan melalui beberapa tahap yaitu reduksi data, penyajian data, serta penarikan kesimpulan. Keabsahan data menggunakan triangulasi data, triangulasi pengamat, triangulasi teori dan triangulasi metode. Hasil penelitian menunjukan pengelolaan keuangan BUMDes Sumber Sejahtera meliputi beberapa tahap, perencanaan dilakukan tiap devisi dan tidak dibuat secara tersetuktur, pencatatan dilakukan dengan mencatat pendapatan dan pengeluaran dari setiap unit bumdes, pelaporan dilakukan setiap unit membuat laporan pendapatan dan pengeluaran, dan diserahkan ke bendahara BUMDes untuk direkap dan dibuat dalam laporan keuangan dan penanggungjawaban dilakukan setiap tahun ada, untuk di laporkan kepada pemerintah desa supaya bisa melihat kinerja BUMDes dan juga disampaikan kepada masyarakat dalam musyawarah desa. Pengelolaan keuangan di BUMDes Sumber Sejahtera dikatakan masih fleksibel. Untuk kesejahteraan masyarakat adanya konstribusi dari BUMDes dengan adanya unit-unit usaha BUMDes dan banyak masyarakat yang memanfaatkan keberadaan BUMDes