Managing Security Issues

Security is coming more and more in the spotlight of today’s news. Several reasons have lead to this, like the maturity of computer technology, which gave access to more people to computer systems, and the evolution of the internet and computer networking in general. Security, as most technology issues, doesn’t evolve in general directions, but follows the direction of technology innovation. This focused direction of security research creates a number of different trends that evolve during time. This study will focus on the trends that have been emerging lately and the implications they have in security management. Suggestions will be proposed in order to accommodate the forthcoming changes

Training young female entrepreneurs on a national-scale: the Greek 'Genesis' Project case study

This paper presents a model of training for young females in metropolitan as well as semi-urban and rural areas addressing the barriers and skill and competencies needs of a generally disadvantaged social group. The model formed the basis of a large scale intervention implemented through a partnership between the largest in terms of research output and student numbers Greek universities and government. The development, deployment and evaluation process are detailed and conclusions and recommendations on how this project can serve as a blueprint for other countries wishing to address the problem of female employment and economic development through entrepreneurship with an emphasis on new technologies

The determinants of brand equity: The case of Greek quoted firms

Purpose – The purpose of this paper is to determine the variables of brand equity measurement for Greek companies quoted in the Greek exchange stock market. Design/methodology/approach – The measurement of brand equity has been a hot issue both for marketing and financial practitioners. Different attempts to measure brand equity have been made by both sides. The present study, by the use of Tobin's Q methodology, tries to measure brand equity for Greek firms in the stock market. The present study tries to adopt both a methodology related to marketing and financial literature. Findings – Tobin's q can be a measure of brand equity for firms in the stock market. The variables which need to be examined are related to research and development but also to financial and marketing activities. Originality/value – Simone and Sallivan tried to measure brand equity throughout Tobin's q. The present paper is an international attempt to measure brand equity thorough Tobin's q in Greece. Another attempt related to Simon and Sallivan's research had never been done, either in marketing or financial literature.Brand equity, Greece, Intangible assets

Training Young Female Entrepreneurs on a National-Scale: The Greek 'Genesis' Project Case Study

This paper presents a model of training for young females in metropolitan as well as semi-urban and rural areas addressing the barriers and skill and competencies needs of a generally disadvantaged social group. The model formed the basis of a large scale intervention implemented through a partnership between the largest in terms of research output and student numbers Greek universities and government. The development, deployment and evaluation process are detailed and conclusions and recommendations on how this project can serve as a blueprint for other countries wishing to address the problem of female employment and economic development through entrepreneurship with an emphasis on new technologies

The Effect of Performative and Social Legitimation on Brand Equity: A Customer – Based Approach

Customer brand support is intensively used among marketers and marketing academics. It designs the support that the consumer markets give to the brand building thus or enhancing brand equity variables. This support refers mainly to the brand equity variables as they have been introduced by Aaker (1992). Consumer based brand equity is not only a financial indicator for contemporary companies balance sheets; it a leading factor for companies’ social and performative legitimation, leading the company to a unique brand orientation, which makes it more competitive. This brand orientation is examined in this research paper as an outcome of both legitimation types previously mentioned, and customer based brand equity stemming from customers based support. The paper empirically explores these relationships based on researcher administered questionnaire survey of 244 British and Greek easy jet customers