THE EFFECT OF CAFE ATMOSPHERE, PRODUCT QUALITY AND SERVICE QUALITY ON CONSUMER SATISFACTION AT PREMIUM COFFEE STATIONS IN LHOKSEUMAWE CITY FOR THE 2020-2021 PERIOD

The purpose of this study was to examine the effect of cafe atmosphere, product quality and service quality on customer satisfaction at premium coffee stations in lhokseumawe. The population in this study were all customers at the premium coffee station in lhokseumawe. While the sample is 100 respondents. The sampling technique is accidental sampling. The type of data used in this study is primary data in the form of cross selection data obtained by using a questionnaire. The method of data analysis in this study is the multiple linear regression analysis of panel data. The results of the study found that partially the cafe atmosphere had a significant influence on consumer satisfaction, partially product quality had an effect on consumer satisfaction, while partially service quality has an effect on customer satisfaction. and cafe atmosphere product quality and service quality simultaneously affect customer satisfaction

THE EFFECT OF PSYCHOGRAPHIC LIFESTYLE ON PURCHASE DECISIONS AT HANGING CAFES IN SOUTHWEST ACEH DISTRICT

The purpose of this study was to identify and analyze the effect of interest, opinion and activity on purchasing decisions at Cafe Hangouts in Aceh Barat Daya District. The object of this research is a psychographic lifestyle which includes interest, opinion and activity and purchasing decisions at Hangout cafes. The sample selection in this study was based on proportional random sampling, in this study 100 customers were selected who had visited the Nongkrong Cafe, Southwest Aceh. The analysis used in this research was multiple linear regression analysis. The results of this study indicate that partially interest and opinion have a positive effect. and significant to the Purchase Decision at the Cafe Hanging out in Southwest Aceh Regency. The results of this study indicate that partially activity has a positive and insignificant effect on purchasing decisions at Hanging Cafes in Southwest Aceh Regency. The results of this study indicate that the variables of interest, opinion and activity have a positive and significant effect on purchasing decisions at the Nongkrong Cafe, Southwest Aceh Regency

Investigating the Supply Chain Strategy for Stock Investment Decision Making: Theory Planned Behavior and Reasoned Action

Abstract— Stock Investment Decision involves both parties, i.e., individuals and organizations. The decision to buy or sell shares determined by attitude, subjective norms, and perceived control. However, three main factors are used to predict stock investment appropriately. In other ways, the value-added in-stock service is essential to investors. It aims to ensure the investors ease to use for gaining certainty and increase their trust in shares investment. Also, internet stock trading because it has a positive relationship with the behavioral intentions of stock investors. Also, the intention to behave requires communication interventions, including providing smart equipment, software that can do the calculation, and the availability of large data. We focus only on profit (price) with religion. This study suggests that government support through policies implemented by the government also needs to pay attention to the length of time of observation, both past, and future so that actual measurements can be made accurately.Keywords— Supply Chain Strategy, Stock Investment, Theory Reasoned Action, Planned Theory of Behavior, Investment Decision making

THE INFLUENCE OF SEGMENTING, TARGETING AND POSITIONING STRATEGIES ON PURCHASE DECISIONS AT ZHALSA.ID STORES IN LHOKSUKON CITY

This study aims to see the effect of segmenting, targeting and positioning strategies on purchasing decisions at Zhalsa.Id Stores in Lhoksukon City. The sampling technique in this study is the accidental sampling technique. The sample taken in this study amounted to 130 consumers who bought at Zhalsa.Id Stores in Lhoksukon City. The results of this study indicate that partially segmenting and positioning variables have a positive and significant effect on purchasing decisions. While the targeting variable has no effect on purchasing decisions at the Zhalsa.Id Store in Lhoksukon City. Segment, targeting and positioning variables simultaneously have a positive and significant effect on purchasing decisions at Zhalsa.Id Stores in Lhoksukon City

Supply Chain Strategy for Assessing the Stock Prices of Property Sector Companies in Indonesia Stock Exchange

The global crisis in 2008 has a tremendous impact on Indonesian economic stability. It ultimately led to increases in asset prices including property. It drives investors to invest in property companies namely stock. Thus, this study aims to examine the effect of Economic Value Added, Return on Equity, and Earnings per Share toward Stock Price. Also, the role of Price Earnings Ratio as a Moderating Variable in the relationship among variables studied. The secondary data obtained from annual reports, financial statements. The data source is the property sector companies issued on the Indonesia Stock Exchange. There are 30 companies involved in this study. The data analyzed by using the multiple linear regression analysis and moderating test applied the residual method. The results of this study indicate that partially Economic Value Added has a positive and significant effect on stock prices, Return on Equity has a negative and significant effect on stock prices, and Earning per Share has a positive and significant effect on stock prices. Variable Price Earnings Ratio does not moderate the relationship of Economic Value Added, Return on Equity and Earnings per Share to stock prices both partially and simultaneously

Investigation of the Bitcoin Effects on the Country Revenues Via Virtual Tax Transactions for Purchasing Management

As a consensus network, Bitcoin enables new payment systems and money that are entirely digital or can be interpreted as a virtual currency that uses open source user-to-peer network systems for purchasing and sourcing management. It offers easier way of payment without the need for a bank account, credit card or intermediary. Bitcoin is cash stored in a computer that can be used to replace cash in an online sale transaction. Therefore, this study aims to investigate how to maximize the opportunities that allow Bitcoin in contributing for Indonesia tax revenue and also, the respond to the growing issues of virtual money transactions in the world. This study uses Literature study method based on some previous research and scientific journals that discuss about Bitcoin as a means of payment in sale and purchase transactions. The results of this study Bitcoin transaction tax still needs to be addressed is the absence of Legal Basis and legislation on legality of Bitcoin as a recognized payment instrument in Indonesia. This study can helps the Indonesian governments for creating a guidelines to adjust the regulation of virtual transactions for purchasing management, which have already been created and implemented in other countries and have a positive impact on the country's economy in addition to being one of the sources of increasing state tax revenues

Influence of Audit Tenure and Size of Public Accounting Firm on Behavior of Integrity Financial Statements Integrity with the Committee Audit as Moderating Variable in Sub Companies Computer Services and Electronic Devices Sector

Purpose of the Study: This study aims to examine the effect of audit tenure, the size of Public Accounting Firm (KAP) on the integrity of financial statements moderated by the audit committee of the computer services & other equipment sub-sector.   Theoretical framework:  The study is based on a review of the literature and make some reports confirmation from the field of this research, which is described in the article. Use all methods to retain personnel. Integrity of Public Accounting Officer must be researched whether it enhances Audit Tenure, audit committee, and Financial Reporting Quality.   Design/methodology/approach: The sample selection technique used purposive sampling and obtained 7 sub-sector companies of computer & other equipment services listed on the Indonesia Stock Exchange (IDX) used in this study. This study uses a balance panel with 35 observations and estimates (common effect model).   Findings: The results of this study found that the audit tenure variable has an effect on the integrity of the financial statements. Meanwhile, the size of the KAP has no effect on the integrity of the financial statements.   Research, Practical & Social implications: Today, almost every organization is driven by technology, but human resources are needed to do work through technology. It is the challenge of an Public Accounting Officer to keep working for a long time for integrity in an organization in a dynamic environment.   Originality/value: The value of the study reveals that, The auditor's task in this case is to examine the financial statements that have been made by the manager, and provide the final result in the form of an opinion on the fairness of the financial statements