DETERMINAN KEMAMPUAN AUDITOR INTERNAL DALAM MENDETEKSI KECURANGAN (STUDI KASUS PADA AUDITOR INTERNAL PERGURUAN TINGGI SULAWESI SELATAN)

DETERMINAN KEMAMPUAN AUDITOR INTERNAL DALAM MENDETEKSI KECURANGAN (STUDI KASUS PADA AUDITOR INTERNAL PERGURUAN TINGGI SULAWESI SELATAN

IbM PELATIHAN IDENTIFIKASI POTENSI BISNIS SERTA MANAJEMEN KEUANGAN BUMDES DESA NISOMBALIA

BUM Desa there are successful but some are running in place or fail. The challenges faced in businessmanagement as a business institution with a business (commercial) and social nature are very large. Skills andknowledge about business management are needed to develop BUM Desa. Especially in the village ofNisombalia Marusu District Maros Regency. This BUMDes has been established since December 15, 2015.Local potential for nature in the village of Nisombalia as a coastal area, such as crabs, milk fish, seaweed andseveral other types of marine products and has Mambue Hamlet, Tala-Tala Hamlet, Kuri Lompo Hamlet andKurun Caddi Hamlet. Forms of implementation of IbM activities are Business Potential Training andFinancial Management Training for administrators of Nisombalia BUMDes. The activities will be carried outfor 8 (eight) months in the office of the Regional Office of Nisombalia. There are many potential villages thatcan become BUMDes businesses including pertamini business, emperor motorbike rental and PAMDes(Village Water Supply Company

Pelatihan Pengeloaan Kas Rumah Tangga Untuk Mencegah Kegagalan Keuangan Rumah Tangga (Family Financial Distress) Pasca Pandemi pada Desa Bojo Kec Mallusetasi Kabupaten Barru

Pelatihan Pengeloaan Kas Rumah Tangga Untuk Mencegah Kegagalan Keuangan Rumah Tangga (Family Financial Distress) Pasca Pandemi pada Desa Bojo Kec Mallusetasi Kabupaten Barr

The effect of relationship marketing towards switching barrier, customer satisfaction, and customer trust on bank customers

Abstract Basically, relationship marketing focuses more on creating customer value through interaction with customers to get information regarding evaluation of customer needs and expectations on an ongoing basis. Interaction with customers must be conducted, because customer involvement can increase customer value, so that the company can meet their expectations and needs. Furthermore, customer satisfaction, customer trust, and customer retention can be influenced by the implementation of a relationship marketing strategy. This study aims to examine and analyze the correlation between relationship marketing variables to switching barriers, customer satisfaction, customer trust and customer retention. Regarding to the objectives and study hypotheses, structural equation technique (SEM) is considered as relevant to be used. The population in this study was BNI customers who are members of BNI Emerald in East Java Province. The sample was obtained based on the top five BNI branches. Furthermore, the sample was determined by area proportional random sampling based on branches with a total sample of 141 respondents. Based on the study results, it is concluded that the effect of Relationship Marketing on Switching Barriers, Customer Satisfaction, and Customer Trust is positively significant. As a result, relational marketing is positioned as the primary exogenous variable to be investigated in conjunction with other relevant factors, such as switching barrier variables, customer happiness, customer trust, and customer retention. Customer satisfaction has a considerable positive impact on customer trust, indicating that the better the customer satisfaction, the higher the customer trust. Customer satisfaction has a positive and considerable impact on customer retention, indicating that the better the customer satisfaction, the higher the customer retention

Neuromarketing: Understanding Consumer Psychology in the Digital Age

This comprehensive discourse delves into the intricate interplay between neuroscience, consumer behavior, and business strategies, unveiling insights that redefine marketing practices in the digital age. The evolution of consumer behavior in the digital era has given rise to a deeper exploration of subconscious triggers, cognitive processes, and emotional responses. Neuromarketing, a pivotal concept, elucidates the integration of neuroscientific principles into marketing research, illuminating the subconscious mechanisms that underpin consumer choices. Leveraging neuroimaging techniques such as fMRI and EEG, researchers decode emotions, memory, and decision-making, facilitating more resonant marketing strategies. The discussion extends to the practical realm, highlighting how neuromarketing principles drive digital marketing strategies. Tailored content, neurotargeting, and optimized visual cues captivate consumer attention and nurture brand loyalty. Ethical concerns surrounding subliminal advertising are explored, emphasizing the importance of transparency and consumer well-being. Through case studies, we discern the practicality of neuromarketing, illuminating how sensory marketing and emotional branding forge indelible connections with consumers. Sustainability emerges as a critical theme, as neuromarketing unveils insights into promoting eco-friendly choices. The fusion of consumer psychology and business strategy is exemplified through personalization, fostering individualized experiences that resonate deeply. The methodology of neuromarketing research, albeit insightful, raises ethical considerations demanding responsible practice and participant consent. Theoretical contributions abound, enriching consumer behavior theories with insights from cognitive psychology, behavioral economics, and neuroscience. From a managerial standpoint, neuromarketing insights offer transformative potential. Crafting persuasive narratives rooted in emotional storytelling enhances authenticity and brand impact. The horizon of possibilities includes the burgeoning field of ecological consumer neuroscience, promising real-world insights for strategic implementations. In conclusion, this discourse elucidates the pivotal role of neuromarketing and consumer behavior in shaping contemporary business strategies. As technology shapes consumer interactions, understanding the interplay of emotions and cognition guides marketing resonance. This fusion of neuroscience and consumer psychology offers a transformative path forward, paving the way for strategies that resonate deeply in the ever-evolving consumer landscape

PENGARUH SKEPTITISME PROFESIONAL,ROTASI AUDITOR, BUDAYA ORGANISASI TERHADAP PERTIMBANGAN TINGKAT MATERIALITAS AUDITOR

PENGARUH SKEPTITISME PROFESIONAL,ROTASI AUDITOR, BUDAYA ORGANISASI TERHADAP PERTIMBANGAN TINGKAT MATERIALITAS AUDITO