Job Satisfaction, Effort, and Performance: A Reasoned Action Perspective

In this article the author takes issue with the recurrent reliance on job satisfaction to explain job-related effort and performance.  The disappointing findings in this tradition are explained by lack of compatibility between job satisfaction–-a very broad attitude–-and the more specific effort and performance criteria.  Moreover, attempts to apply the expectancy-value model of attitude to explore the determinants of effort and performance suffer from reliance on unrepresentative sets of beliefs about the likely consequences of these behaviors.  The theory of planned behavior (Ajzen, 1991, 2012), with its emphasis on the proximal antecedents of job effort and performance, is offered as an alternative.  According to the theory, intentions to exert effort and to attain a certain performance level are determined by attitudes, subjective norms, and perceptions of control in relation to these behaviors; and these variables, in turn, are a function of readily accessible beliefs about the likely outcomes of effort and performance, about the normative expectations of important others, and about factors that facilitate or hinder effective performance

The Theory of Planned Behavior

Research dealing with various aspects of the theory of planned behavior (Ajzen, 1985, 1987)is reviewed, and some unresolved issues are discussed. In broad terms, the theory is found to be well supported by empirical evidence. Intentions to perform behaviors of different kinds can be predicted with high accuracy from attitudes toward the behavior, subjective norms, and perceived behavioral control; and these intentions, together with perceptions of behav- ioral control, account for considerable variance in actual behavior. Attitudes, subjective norms, and perceived behavioral control are shown to be related to appropriate sets of salient behavioral, normative, and control beliefs about the behavior, but the exact nature of these relations is still uncertain. Expectancy- value formulations are found to be only partly successful in dealing with these relations. Optimal rescahng of expectancy and value measures is offered as a means of dealing with measurement limitations. Finally, inclusion of past be- havior in the prediction equation is shown to provide a means of testing the theory’s sufficiency, another issue that remains unresolved. The limited avail- able evidence concerning this question shows that the theory is predicting behavior quite well in comparison to the ceiling imposed by behavioral reli- ability

An approach based on the theory of planned behavior

Objective: To discuss issues and concerns in the application of the theory of planned behavior (TPB) to the decision to have a child. Methods: We review the basic structure of the TPB, its principles, and its assumptions as they apply to fertility decisions. Among other issues we consider attitudes, subjective norms, and perceptions of control as antecedents to the decision to have a child; the expectancy-value model for understanding the formation of these antecedents; and the role of background factors, such as institutional policies, societal values, and personal characteristics. We illustrate key elements of the TPB using results from a multinational research project and end by considering a number of open questions for TPB-guided fertility research. Conclusions: We conclude that the TPB can usefully be employed to further our understanding of fertility decisions. By examining behavioral, normative, and control beliefs about having a child we can identify important considerations that influence this decision. The information obtained can also guide adoption of policies or interventions designed to encourage (or discourage) couples to have more children

Consumer attitudes and behavior: the theory of planned behavior applied to food consumption decisions

The author compares the multi-attribute and subjective expected utility (SEU) models popular in research on consumer behavior to the approach offered by the theory of planed behavior (TPB). Unlike the multi-attribute and SEU models, the TPB relies not on revealed preferences to infer the underlying decision process but instead on direct assessment of its theoretical constructs. According to the theory, the consumer’s behavior is a function of intention to perform the behavior in question; the intention is based on attitude, subjective norm, and perceived behavioral control with respect to the behavior; and these factors are determined, respectively, by behavioral, normative, and control beliefs. The theory allows us to predict intentions and behavior with respect to the purchase or use of a single brand or product as well as in relation to choice among different brands or products

The Decision of African American Students to Complete High School: An Application of the Theory of Planned Behavior

A longitudinal study explored high-school completion among African Americans. Male and female high-school students aged 14 to 17 (N=166) completed a questionnaire based on the theory of planned behavior (Ajzen, 1991) early in their second year. Intentions to complete the year were accurately predicted from attitudes, subjective norms, and perceived behavioral control (R=0.71;

Engagement in mental health treatment among veterans returning from Iraq

Objectives: Many veterans return from combat experiencing a variety of mental health concerns. Previous research has documented a stigma associated with seeking treatment that interferes with the decision to seek treatment. This study, conceptualized using the theory of planned behavior, assessed beliefs about mental health treatment in order to understand mental health treatment seeking behavior among a group of returning National Guard soldiers who served in the war in Iraq. Methods: Participants were one hundred and fifty Operation Iraqi Freedom National Guard soldiers who screened positive for depression, posttraumatic stress disorder, generalized anxiety disorder, panic disorder or alcohol abuse disorder on the Mini International Neuropsychiatric Interview (MINI). Participants were asked to complete a questionnaire assessing beliefs about mental health treatment and treatment-seeking behavior. Results: Beliefs related to symptom reduction and work were significantly related to mental health treatment-seeking behavior. Conclusions: Interventions developed to engage veterans into care must be directed toward cognitive factors that motivate treatment seeking in addition to traditionally targeted structural barriers

The decision of African American students to complete high school: An application of the theory of planned behavior.

A longitudinal study explored high school completion among African Americans. Male and female high school students aged 14 to 17 (N 166) completed a theory of planned behavior (I. Ajzen, 1991) questionnaire early in their 2nd year. Intentions to complete the year were accurately predicted from attitudes, subjective norms, and perceived behavioral control (R .71; p .01). Attitudes were related to beliefs about short- and long-term consequences; subjective norms reflected perceived expectations of family, teachers, and friends; and control considerations included requisite academic abilities, conflict with peers and teachers, and distracting life conditions. Intentions and, to a lesser extent, perceived behavioral control, predicted graduation almost 3 years later (R .50; p .01). The findings indicate opportunities for early interventions. Obtaining a high school diploma has become an increasingly important prerequisite for economic and social mobility in the United States. High school dropouts are roughly three times more likely to be chronically poor than are high school graduates (U.S. Census Bureau, 1996). Young people without a high school edu-cation are ill equipped for the modern workforce. They are les

Twitter Users’ Privacy Behavior: A Reasoned Action Approach

Social networking sites have become a predominant means of communication across the globe. Activities on these sites generate massive amounts of personal information and raise concerns about its potential abuse. Means designed to protect the user’s privacy and prevent exploitation of confidential data often go unused. In this study, we draw on the theory of planned behavior, a reasoned action approach, to explain intentions to adopt privacy behaviors on social networking sites, with a focus on Twitter users. Consistent with the theory, an online survey of Twitter users ( n = 1,060) found that instrumental and experiential attitudes and descriptive and injunctive subjective norms regarding these behaviors were direct predictors of intentions. Perceived behavioral control had a moderating effect, such that subjective norm was a better predictor of intentions for participants high as opposed to low in perceived control. We briefly discuss the implications of these results for developing theory-driven and evidence-based interventions to promote privacy behavior