6 research outputs found

    Transformational leadership and turnover intention : mediating role of overall job satisfaction / Azlinda Hakim Lokman Hakim and Hairunnisa Mohamad Ibrahim

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    Turnover is one of the most critical issue in hotel industry. Turnover in front office department may somehow affect the hotel’s service quality standard and operations that may jeopardize the hotel image and guest expectation. An effective leadership style implemented by the management plays an important role in monitoring and maintaining the service consistency. In hospitality industry, transformational leadership has seen to be the most suitable leadership style that can be implement by the leader. This research will be focusing on transformational leadership among front office employees in Malaysian hotels as independent variable, and overall job satisfaction as mediating variable; which may lead to turnover intention as the outcome variable. A judgmental sampling technique was employed in this study. A total of 250 questionnaires were distributed randomly to both front office employees and managers who are working in selected four and five-star Malaysian hotels. The results of this study showed that the mediating role of overall job satisfaction have significant relationship between transformational leadership and turnover intention. Careful consideration of the best leadership style implemented in the department will justify the level of overall job satisfaction and turnover intention among front office employee

    Malaysian women entrepreneurs: some emerging issues and challenges of entering global market

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    The involvement of women entrepreneur in Malaysia has increased in the past few decades and significantly contributed to Malaysian economy development. However, some perennial issues and challenges constantly impeding women entrepreneurs from dominating entrepreneurial activities. Therefore, this study was conducted to investigate issues and challenges related to women entrepreneurs especially when entering the global market. Subsequently, the objectives of this study are to gather and examine pertinent information on women entrepreneurs and how successful women entrepreneurs in Malaysia prepared and handled issues and challenges arise during their international market penetration. For the purpose of capturing the required data, personal face-to-face interview with women entrepreneurs were conducted by using purposive sampling approach. Specifically, 10 women entrepreneurs from the northern region of Malaysia were involved in this study. The findings of this study provide some insights on women issues and challenges specifically related to individual, organizational and environmental factors. The results also will be helpful to the individual (spouse and family) and government to give more support to the women entrepreneurs in terms of moral, financial and non-financial

    The Influence of Service Quality and Food Quality Towards Customer Fulfillment and Revisit Intention

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    The intensely competitive environment existing in the restaurant sector makes it vital for firms to achieve customer satisfaction in order to survive in the long term. Obtaining customer satisfaction means that they become an effective and efficient communication resource, at no cost to the firm. Prominent among the factors that determine the levels of customer satisfaction in the food and beverage contexts are service quality and product quality. Nowadays, Chinese cuisine is becoming more attractive and accepted worldwide. Due to large population of Chinese Muslims in Malaysia, restaurants catered or owned by Chinese Muslims are now increasing and cater to all races in Malaysia. Therefore, the objective of the study is to identify the relationship between service quality and product quality towards customer satisfaction and examine revisit intentions of 9 Chinese Muslim restaurants in Shah Alam, Malaysia. The questionnaire was tested for reliability before being used. Correlation and regression analysis were employed to investigate the relationship between the service and product (food), customer satisfaction and revisit intentions to these restaurants. The findings of this study indicate that service quality and food quality have a significant relationship on customer satisfaction and thus have a significant relationship towards revisit intention. In conclusion, it was found that all customers were satisfied with these restaurants and willing to recommend Chinese Muslim restaurants to their relatives and friends and they were also willing to revisit this type of restaurant in the future

    Habitat quality assessment in the Royal Belum rainforest, Malaysia using spatial analysis

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    Royal Belum rainforest contains various flora and fauna species, however, the assessment of habitat quality is still lacking. This study aims to develop the habitat quality zone in the Royal Belum rainforest. The downloaded Landsat 8 OLI/TIRS CI satellite images in the year 2020 from the United States Geological Survey (USGS) were processed using supervised classification and exported into vector data in ArcGis 10.8. Land use, normalized difference vegetation index (NDVI), buffer, and land structure were then analyzed. The result shows that the highest percentage and density of the land use of the Royal Belum rainforest is vegetation. Buffer zone analysis identifies the risky area for habitat in the range of 1km and 5km from the built-up area. The area within the buffer ring should be protected from building and construction to ensure habitat quality in that area can be maintained. This study will give a better understanding of land use and vegetation index assessment for future planning in the Royal Belum rainforest. Therefore, habitat quality assessment is an important tool that can help to identify areas of high-quality habitat that are crucial for the survival and reproduction of target species and to prioritize these areas for conservation and management

    Habitat quality assessment in the Royal Belum rainforest, Malaysia using spatial analysis

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    Royal Belum rainforest contains various flora and fauna species, however, the assessment of habitat quality is still lacking. This study aims to develop the habitat quality zone in the Royal Belum rainforest. The downloaded Landsat 8 OLI/TIRS CI satellite images in the year 2020 from the United States Geological Survey (USGS) were processed using supervised classification and exported into vector data in ArcGis 10.8. Land use, normalized difference vegetation index (NDVI), buffer, and land structure were then analyzed. The result shows that the highest percentage and density of the land use of the Royal Belum rainforest is vegetation. Buffer zone analysis identifies the risky area for habitat in the range of 1km and 5km from the built-up area. The area within the buffer ring should be protected from building and construction to ensure habitat quality in that area can be maintained. This study will give a better understanding of land use and vegetation index assessment for future planning in the Royal Belum rainforest. Therefore, habitat quality assessment is an important tool that can help to identify areas of high-quality habitat that are crucial for the survival and reproduction of target species and to prioritize these areas for conservation and management
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