LA CREAZIONE DI VALORE PER IL TURISTA: GLI INTANGIBLE PER LA COMPETITIVITÀ DELLA DESTINAZIONE PUGLIA

La finalità del lavoro concerne la verifica del ruolo dei diversi asset nei processi competitivi di una destinazione turistica. Gli obiettivi sono: 1) individuare il ruolo dei caratteri tangible e intangible dell’offerta nella determinazione delle intenzioni di acquisto del turista; 2) analizzare le determinanti della creazione del valore per il turista con riferimento all’esperienza vissuta in Puglia. Ciò ha richieste la realizzazione di un0indagine di tipo quantitativo condotta su un campione non probabilistico di turisti che hanno visitato la Puglia. I dati raccolti sono stati elaborati, con l’ausilio di SPSS, con tecniche statistiche di natura sia descrittiva, che multivariata

Branded Versus Non-Branded: Differences in Consumer Preferences

Although brands can signal reputation and serve as proxies for trust, consumer preferences for attributes may differ for branded and non-branded products. The authors of this paper test this hypothesis using data from a particular experiment conducted with Italian jeans’ consumers. The results indicate that consumers appear uncertain when there is an absence of a brand; non-brand-oriented consumers ascribe greater importance to the attributes of a product, with emphasis on those that relate to the product model (fit, comfort, design). Price is important for both types of consumers. Factor and cluster analyses permit identification of elements for the positioning strategies of brand and non-branded products. For marketing managers, it is important to know the consumer’s perception of the product’s characteristics and, accordingly, adopt specific communication and positioning strategie

Were we prepared to face a pandemic? Exploring companies’ CSR disclosure on social media before COVID-19 outbreak

Purpose – A model on the cognitive elements of engagement is adopted and content analysis, along with sentiment analysis, has been used to explore the post characteristics and the levels of stakeholders’ interactions in controversial and non-controversial European industries through three Poisson regressions. At last, an ANOVAtest has been used to check the level of interaction regarding the coronavirus disease 2019 (COVID-19)- related aspects. Design/methodology/approach – The intrinsic characteristics of controversial industries cause the stakeholders’ skepticism about their corporate social responsibility (CSR) strategies. This results in the need to elaborate proper involvement strategies to approach industries’ stakeholders. Such need has assumed relevance during the COVID-19 crisis and has traced a certain border between the companies that are more sensitive to the social side of the surrounding environment and the ones that are less involved in risky sectors. The present paper aims to understand the role of social media in stakeholder engagement, and social media’s characteristics, and tries to elaborate on companies’ CSR communication readiness to the challenges shown by the pandemic. Findings – The study reveals how the success of stakeholder engagement in CSR communication is affected by both controversial sector membership and the characteristics of the posts such as the inclusion of the sustainable development goals (SDGs). In addition, the study emerges how the European companies have focused on social aspects in companies’ communication, revealing a certain readiness for the COVID-19 challenges. Practical implications – Building on a model of cognitive elements of engagement, the present study provides useful insights for companies’ next engagement strategies on social media. Moreover, the thematic analysis provides a benchmark for the improvement of current corporations’ communication strategies in light of the pandemic effects. Originality/value – This paper contributes to the literature by investigating the role of Twitter as a stakeholder engagement tool and identifies the drivers for an effective Twitter content strategy. Moreover, the paper provides a useful proxy for current and future research on the COVID-19-related CSR communication

The Role of Gender Diversity on Tax Aggressiveness and Corporate Social Responsibility: Evidence from Italian Listed Companies

The paper aims to examine the moderating role of gender diversity within a corporate board on the relationship between tax aggressiveness and a firm's corporate social responsibility (CSR) approach. This analysis was conducted using a set of indicators of financial statements of 168 Italian listed firms between 2011 and 2018. In addition, the sustainability reports of the same companies were observed. To perform the analysis a logit regression model is used. This paper shows different empirical results. First, this study notes that there is not a direct relationship between tax aggressiveness and CSR reporting. Second, gender diversity in a board of directors increases the orientation of companies to CSR disclosure, but does not have an impact on the relationship between tax aggressiveness and CSR disclosure. Instead, CEO gender has a positive influence on the relationship between corporate tax planning and CSR reporting in accordance with Global Reporting Initiative (GRI) standards. This study emphasizes the key role of gender diversity in the growth of the CSR approach and the reputation of companies. Therefore, governments and policymakers of major countries should promote gender diversity in corporate decision-making bodies, which contributes to achieving the Sustainable Development Goals (SDGs)

trust and distrust in the relationships between construction firms and real estate agents empirical evidence from italy

The aim of this research is to study the characteristics of the relationships between construction firms and real estate agents in order to understand the nature and the role of trust.In the construction industry trust plays a fundamental role as consequence of the long-lasting nature of the residential product, the big investment made in transaction specific assets, and the overlapping roles and responsibilities of the parties involved.Real estate agents are the connecting element between the firm and the market and represent a kind of intermediary between buyers and builders.Since they could assume an opportunistic behavior, in contrast with the builders' interest, the construction firms need to keep the control over the internal or external sales force.At this end we represent, through 30 in-depth interviews to builders and agents that operate in the Italian residential market, the actors' points of view on their relationship and on the role of trust for a good relationship with potential customers.Starting from the assumption that the main relevant theoretical dimensions of trust in this field are competence, affective and reputational trust, the research reveal a very low level of trust, both for the insufficient mutual recognition and for the scarce level of perceived transparency in the behavior of the counterpart. The builders and agents have many difficulties in their mutual relationship. There is no collaborative approach. The opportunism affects the behaviors both for the builders' criticality in selling and for seeking a royalty on the agent' side

Recent results on heavy-ion induced reactions of interest for neutrinoless double beta decay at INFN-LNS

Abstract. The possibility to use a special class of heavy-ion induced direct reactions, such as double charge exchange reactions, is discussed in view of their application to extract information that may be helpful to determinate the nuclear matrix elements entering in the expression of neutrinoless double beta decay halflife. The methodology of the experimental campaign presently running at INFN - Laboratori Nazionali del Sud is reported and the experimental challenges characterizing such activity are describe

NURE: An ERC project to study nuclear reactions for neutrinoless double beta decay

Neutrinoless double beta decay (0νββ) is considered the best potential resource to access the absolute neutrino mass scale. Moreover, if observed, it will signal that neutrinos are their own anti-particles (Majorana particles). Presently, this physics case is one of the most important research “beyond Standard Model” and might guide the way towards a Grand Unified Theory of fundamental interactions. Since the 0νββ decay process involves nuclei, its analysis necessarily implies nuclear structure issues. In the NURE project, supported by a Starting Grant of the European Research Council (ERC), nuclear reactions of double charge-exchange (DCE) are used as a tool to extract information on the 0νββ Nuclear Matrix Elements. In DCE reactions and ββ decay indeed the initial and final nuclear states are the same and the transition operators have similar structure. Thus the measurement of the DCE absolute cross-sections can give crucial information on ββ matrix elements. In a wider view, the NUMEN international collaboration plans a major upgrade of the INFN-LNS facilities in the next years in order to increase the experimental production of nuclei of at least two orders of magnitude, thus making feasible a systematic study of all the cases of interest as candidates for 0νββ

New results from the NUMEN project

NUMEN aims at accessing experimentally driven information on Nuclear Matrix Elements (NME) involved in the half-life of the neutrinoless double beta decay (0νββ), by high-accuracy measurements of the cross sections of Heavy Ion (HI) induced Double Charge Exchange (DCE) reactions. First evidence about the possibility to get quantitative information about NME from experiments is found for the (18O,18Ne) and (20Ne,20O) reactions. Moreover, to infer the neutrino average masses from the possible measurement of the half-life of 0νββ decay, the knowledge of the NME is a crucial aspect. The key tools for this project are the high resolution Superconducting Cyclotron beams and the MAGNEX magnetic spectrometer at INFN Laboratori Nazionali del Sud in Catania (Italy). The measured cross sections are extremely low, limiting the present exploration to few selected isotopes of interest in the context of typically low-yield experimental runs. A major upgrade of the LNS facility is foreseen in order to increase the experimental yield of at least two orders of magnitude, thus making feasible a systematic study of all the cases of interest. peerReviewe

Branded or not branded. Purchase drivers of jeans consumer

The paper aims to identify the role of the brand in the definition of the determinants of purchase jeans. The methodology is of mixed type method. The first, quantitative, focused on a survey using a structured questionnaire to a non-probabilistic sample of 300 consumers; the second, qualitative in-depth, made ​​with the technique of laddering, with which he attempted to reconstruct the chain "means-ends" for the field of jeans. The benefits of work relate to the opportunity to gain useful information for the consumer knowledge management and the consequent planning of marketing strategies