MARKETING STRATEGY IN THE DIGITAL SPACE

The aim of the research is to determine the preconditions for integration the Ukrainian digital market into the EU's Digital Single Market. The article is devoted to the definition of preconditions integration of Ukraine into a single digital market EU in accordance with the realities of the domestic market digital integration priorities. The article is identified trends in the development of Ukrainian market of digital technologies, comparison of individual indicators it development of appropriate indicators of the EU countries, revealed the degree of difference between these principles and trends, directions outlined measures to solve the problem "digitalization" Ukraine and creation of favorable conditions for cooperation with the European Union in the field of information and communications technology and future integration into the EU single digital market. It also identified high priority digital media channels and reasonable "gap" priorities of digital media distribution channels, due to the level of ICT use in countries. The paper analyzed Internet Stats and Facebook Usage in Europe and the necessity for priorities of the digital media space, depending on the selected region of the distribution at the stage of development of a marketing strategy. The research employed the following methods: monographic and descriptive, analysis and synthesis, comparative analysis, and statistical analysis.

PROBLEMS OF INSTABILITY OF THE WORLD ECONOMY UNDER GLOBALIZATION

We examine the main trends of world economic development. The characteristic feature of the modern world is the acceleration of globalization development, caused by the achievements of scientific and technological progress. The increase in possibilities of global problem solving is accompanied by their exacerbation and degree of openness of public systems in conditions of modern globalization. We consider the interaction of international economic agents, the formation of interconnections, the inevitability of transition to a new and more progressive model of economic development – metaeconomy and the problems which are potentially able to cause negative consequences of the financial sector redistribution. There is a growth of social inequality in the world, resulting in increasing income disparities, which intensifies the migration process and thereby creates new problems as a result of the coexistence of people belonging to different civilizations, cultures and value systems

INFLUENCE OF CONDITIONS OF ECONOMIC SYSTEMS ON INNOVATION PROCESSES IN MODERN INTERNATIONAL ECONOMIC ENVIRONMENT

The purpose of the paper is to analyse the relationship between the state of economic systems and the innovative activity of industrial enterprises in accordance with the peculiarities of the development of national economies in the global economic environment. The general scientific research methods are used in the research study: information analysis and synthesis, logical construction, monographic, data grouping, and graphical display methods. The character of the influence of a stable economic system (on the example of Latvia) and an unstable economic system (on the example of Ukraine) on innovative development is established. The main factors stimulating innovations in different national conditions in the context of modern international trends of innovative development are revealed. The main directions of the impact on innovation processes and the principles of innovation development policy are defined

DIGITAL HUMANIZATION OF EDUCATION IN THE LIGHT OF GEOPOLITICAL CHALLENGES

The article examines systemic conditions and important determinants of the humanization of higher education in the light of crucial geopolitical challenges. Complex analysis of the international background of educational humanization is provided on the basis of world rankings given by international network of universities for European countries. The research discloses the most highlighting tendencies towards modern knowledge and education system in the conditions of innovation progress, digital transformation and sustainable development. The analysis reveals logical coherence between humanization, national education, and economic growth. The role of humanization of education is also considered, taking into account the requests of the world labor market, that shapes the most demanded personal criteria in different occupation areas. The concept of human-centrism of the educational system and its components are presented towards economic, geopolitical, digital and environmental discourse. It is concluded that higher education in EU and Ukraine quickly responds to crisis situations and becomes a necessary foundation for comprehensively overcoming the relevant challenges. The research represents authors’ vision on the issue of digital humanization of education and reveals its empiric model

INFORMATION AND COMMUNICATION TECHNOLOGY: CASE FOR TERTIARY EDUCATION IN TERMS OF SMART ECONOMICS

This research analyses information and communication technology as an effective tool and infrastructural basis for tertiary education development. The paper aimed to determine common roadmap of ICT implementation into national educational system taking into account variable factors of smart economics, global digitalisation and conditions of the international environment. Sufficient evidence of European countries’ willingness to ICT transformation is illustrated. A subsidiary objective of this research involves the building of a logical model outlining correlation between tertiary education and level of ICT access by the example of some European member states and Ukraine. Statistical data were based on variable indicators describing ICT infrastructure, education effectiveness and economics. The methodology of statistical methods and GAP-analysis was applied. This allowed revealing complex recommendations for the transformation of education into a smart education. The research highlights key considerations and important trends in the development of European education under the digitalisation

На шляху до новизни - Society of Ambient Intelligence

The ability to bring benefit to the society with the help of the artificial intelligence technologies within the short time drives the developers in many spheres. Modern developments are used to confirm the economic theories, in law-making, technical developments in the field of verification, data updating, security and control.Можливість принести користь суспільству за допомогою технологій штучного інтелекту за короткий час керує розробниками у багатьох сферах. Сучасні розробки використовуються для підтвердження економічних теорій, у правотворчій діяльності, технічних досягнень у сфері перевірки, оновлення даних, безпеки та контролю

Незворотність фінансових часових рядів: випадок кризи

The focus of this study to measure the varying irreversibility of stock markets. A fundamental idea of this study is that financial systems are complex and nonlinear systems that are presented to be non-Gaussian fractal and chaotic. Their complexity and different aspects of nonlinear properties, such as time irreversibility, vary over time and for a long-range of scales. Therefore, our work presents approaches to measure the complexity and irreversibility of the time series. To the presented methods we include Guzik’s index, Porta’s index, Costa’s index, based on complex networks measures, Multiscale time irreversibility index and based on permutation patterns measures. Our study presents that the corresponding measures can be used as indicators or indicator-precursors of crisis states in stock markets.У фокусі цього дослідження - вимірювання різної незворотності фондових ринків. Фундаментальна ідея цього дослідження полягає в тому, що фінансові системи є складними і нелінійними системами, які представляються негауссівськими фрактальними і хаотичними. Їх складність та різні аспекти нелінійних властивостей, такі як незворотність у часі, змінюються в часі та в широкому діапазоні масштабів. Тому в нашій роботі представлені підходи до вимірювання складності та незворотності часових рядів. До представлених методів ми відносимо індекс Гузіка, індекс Порта, індекс Коста, заснований на складних мережевих мірах, багатомасштабний індекс незворотності часу та заснований на пермутаційних моделях. У дослідженні показано, що відповідні міри можуть бути використані як індикатори або індикатори-передвісники кризових станів на фондових ринках

Незворотність під час фінансової кризи та її ідентифікація

The focus of this study to measure the varying irreversibility of stock markets. A fundamental idea of this study is that financial systems are complex and nonlinear systems that are presented to be non-Gaussian fractal and chaotic. Their complexity and different aspects of nonlinear properties, such as time irreversibility, vary over time and for a long-range of scales. Therefore, our work presents approaches to measure the complexity and irreversibility of the time series. To the presented methods we include Guzik’s index, Porta’s index, Costa’s index, based on complex networks measures, Multiscale time irreversibility index and based on permutation patterns measures. Our study presents that the corresponding measures can be used as indicators or indicator-precursors of crisis states in stock markets.У центрі уваги цього дослідження - вимірювання необоротності фондових ринків. Фундаментальна ідея цього дослідження полягає в тому, що фінансові системи-це складні та нелінійні системи, які представлені як негаусові фрактальні та хаотичні. Їх складність та різні аспекти нелінійних властивостей, такі як незворотність часу, змінюються з плином часу та для широкого діапазону масштабів. Тому наша робота представляє підходи до вимірювання складності та необоротності часового ряду. До представлених методів ми включаємо індекс Гузіка, індекс Порти, індекс Кости на основі складних мережевих показників, багатомасштабного індексу незворотності часу та на основі показників моделей перестановок. Наше дослідження показує, що відповідні заходи можуть бути використані як індикатори або попередники показників кризових станів на фондових ринках

On the Way to Novelty - Society of Ambient Intelligence

The ability to bring benefit to the society with the help of the artificial intelligence technologies within the short time drives the developers in many spheres. Modern developments are used to confirm the economic theories, in law-making, technical developments in the field of verification, data updating, security and control

Apskaitos ir analitinių valdymo sistemų formavimo tendencijos skaitmeninėje ekonomikoje

Recent trends of overall digitalisation challenges to find new approaches and improvement of information formation systems in different spheres. The trends also make impact on the tendency to develop common stereotypes of methods, accounting procedures, reporting forms, etc. which may be called identification. The identification of accounting systems in its essence - is the solution to the problem of harmonization of accounting at the international level. However, it is impossible to achieve complete identification. Everything that is done in this direction at the national level by accounting systems (standardization of reporting, convergence of national rules with international ones, convergence of evaluation and control systems, etc.) indicates a progressive trend in the processes of identification and harmonization of accounting systems. The purpose of the research is to evaluate the trends of forming the accounting and analytical management system in the digital economy. The research methods are comparison, systematisation and summarisation of information. Thus the main components of the accounting organization have been defined, among them: the technique of organizing and conducting accounting; methodological support of accounting and internal control. There is a need for generalization of modern achievements for the construction of the AAMS, the development of the company's development strategy in the light of work peculiarities in the digital economy. Authors identified, that there is a modification of the existing and emergence of modern requirements and tasks for the organization of accounting due to a focus on new users, transformation of motives and requests of all interested in the accounting information participants of international economic relations. Moreover, further improvement of the AAMS organization will enable to increase efficiency and raise productivity of economic activity. JEL code: M40Naujausios visa apimančios skaitmenizacijos tendencijos kelia iššūkius, ieškant naujų būdų taikant ir tobulinant informacijos formavimo sistemas įvairiose srityse. Šios tendencijos taip pat daro įtaką įprastų stereotipų apie apskaitos metodus, apskaitos procedūras, finansinių ataskaitų formas ir t.t. vystymosi tendencijai, kuri galėtų būti įvardinama solidirizavimusi. Apskaitos sistemų solidirizavimasis iš esmės yra apskaitos tarptautiniame lygmenyje harmonizavimo problemos sprendimas, nors reikėtų atsižvelgti į tai, jog, greičiausia, neįmanoma pasiekti visiško solidarizavimosi. Tačiau viskas, kas yra daroma šia kryptimi nacionaliniame lygmenyje apskaitos sistemose (atskaitomybės standartizavimas, nacionalinių ir tarptautinių teisės aktų harmonizavimas, vertinimo ir kontrolės sistemų konvergencija ir t.t.) atspindi teigiamas tendencijas apskaitos sistemų solidarizavimo ir harmonizavimo procesuose. Tyrimo tikslas – įvertinti apskaitos ir analitinių valdymo sistemų (AAVS) formavimo tendencijas skaitmeninėje ekonomikoje. Tyrimo metodai: informacijos palyginimas, sisteminimas ir apibendrinimas. Straipsnyje nustatyti pagrindiniai organizacijos apskaitos sistemos elementai tokie, kaip apskaitos organizavimo ir vykdymo algoritmas, apskaitos ir vidaus kontrolės formavimo metodologija. Išskirtas poreikis generalizuoti šiuolaikinius pasiekimus AAVS konstravimui, formuoti organizacijos vystymosi strategiją, atsižvelgiant į darbo skaitmeninėje ekonomikoje ypatybes. Straipsnyje taip pat įvertinta taikomos organizacijos apskaitos sistemos modifikavimas ir modernizavimas, atsižvelgiant į naujus, besikeičiančius apskaitos informacijos vartotojų poreikius. Nustatyta, jog organizacijos AAVS tobulinimas padidintų jos ekonominės veiklos efektyvumą bei produktyvumą. JEL klasifikacija: M4