Impact of customer relationship management (CRM) on marketing performance: A case study in Mellat bank of Mazandaran Province

Today, with more competiveness of industries, markets, and working atmosphere in productive and service organizations what is very important for maintaining clients present, for attracting new clients and as a result increasing growth of success in organizations is having a suitable relation with clients. Bank is among organizations which are not an exception. Especially, at the moment according to increasing rate of banks` privatization, it can be argued that significance of attracting clients for banks is more than every time. The article tries to investigate effect of CRM on marketing performance in banking industry. The research method is applied and survey and descriptive. Statistical community of the research is 5 branches from Mellat Banks across Khoram-abad Province and their clients. There are 45 personnel in this branch and according to Morgan Table the sample size was 40 people. Clients example was considered according to collected information, one questionnaire was designed for bank organization and another one was prepared for banks` clients in which reliability and validity are approved. The research result indicates that CRM is ineffective on marketing performance

Impact of customer relationship management (CRM) on marketing performance: A case study in Mellat bank of Mazandaran Province

Today, with more competiveness of industries, markets, and working atmosphere in productive and service organizations what is very important for maintaining clients present, for attracting new clients and as a result increasing growth of success in organizations is having a suitable relation with clients. Bank is among organizations which are not an exception. Especially, at the moment according to increasing rate of banks` privatization, it can be argued that significance of attracting clients for banks is more than every time. The article tries to investigate effect of CRM on marketing performance in banking industry. The research method is applied and survey and descriptive. Statistical community of the research is 5 branches from Mellat Banks across Khoram-abad Province and their clients. There are 45 personnel in this branch and according to Morgan Table the sample size was 40 people. Clients example was considered according to collected information, one questionnaire was designed for bank organization and another one was prepared for banks` clients in which reliability and validity are approved. The research result indicates that CRM is ineffective on marketing performance

Study of the relationship between job satisfaction and service quality: A Case study in Tejarat Bank in Amol, Iran

Nowadays, only organizations meet the appropriate status in the competitive area that their main activity is directed to meet the needs of their customers and satisfy them at lowest price and best quality. In fact, successful and effective presence in local and world competitive markets with optimal use of facilities and appropriate utilization of new sources to produce and provide appropriate services with appropriate quality based on the customer satisfaction is an inevitable requirement. The main purpose of the research is to study the relationship between job satisfaction and banking service quality at branches of Tejarat bank in Amol. In this study, two standard questions meaning Lin's job satisfaction and Serqual's service quality have been used to collect information. The sample consists of 110 people employees and customers of these branches. In this study, based on Krejcie & Morgan's table, 86 workers and 384 customers of Tejarat Bank in Amol are chosen as samples. The results of the study indicated a positive and meaningful relationship between job satisfaction and service quality at branches of Tejarat bank in Amol. Results have shown the meaningful relationship between job satisfaction of workers and all aspects of service quality at branches under study

Study of the relationship between job satisfaction and service quality: A Case study in Tejarat Bank in Amol, Iran

Nowadays, only organizations meet the appropriate status in the competitive area that their main activity is directed to meet the needs of their customers and satisfy them at lowest price and best quality. In fact, successful and effective presence in local and world competitive markets with optimal use of facilities and appropriate utilization of new sources to produce and provide appropriate services with appropriate quality based on the customer satisfaction is an inevitable requirement. The main purpose of the research is to study the relationship between job satisfaction and banking service quality at branches of Tejarat bank in Amol. In this study, two standard questions meaning Lin's job satisfaction and Serqual's service quality have been used to collect information. The sample consists of 110 people employees and customers of these branches. In this study, based on Krejcie & Morgan's table, 86 workers and 384 customers of Tejarat Bank in Amol are chosen as samples. The results of the study indicated a positive and meaningful relationship between job satisfaction and service quality at branches of Tejarat bank in Amol. Results have shown the meaningful relationship between job satisfaction of workers and all aspects of service quality at branches under study

Study of the relationship between job satisfaction and service quality: A Case study in Tejarat Bank in Amol, Iran

Nowadays, only organizations meet the appropriate status in the competitive area that their main activity is directed to meet the needs of their customers and satisfy them at lowest price and best quality. In fact, successful and effective presence in local and world competitive markets with optimal use of facilities and appropriate utilization of new sources to produce and provide appropriate services with appropriate quality based on the customer satisfaction is an inevitable requirement. The main purpose of the research is to study the relationship between job satisfaction and banking service quality at branches of Tejarat bank in Amol. In this study, two standard questions meaning Lin's job satisfaction and Serqual's service quality have been used to collect information. The sample consists of 110 people employees and customers of these branches. In this study, based on Krejcie & Morgan's table, 86 workers and 384 customers of Tejarat Bank in Amol are chosen as samples. The results of the study indicated a positive and meaningful relationship between job satisfaction and service quality at branches of Tejarat bank in Amol. Results have shown the meaningful relationship between job satisfaction of workers and all aspects of service quality at branches under study

Investigating the effect of brand extensions on brand mental image (Case study: Distribution branches of Minoo Foodstuffs in Mazandaran)

The aim of the present paper is to study the effect of brand extensions on brand mental image distribution branches of Minoo Foodstuffs in Mazandaran during 2013. In this paper, the effects of the related variables were studied such as the effects of mental image of Initial Brand and its fitness with the perceived one based on the brand extensions approach, its fitness with the mental and its effect between initial and final mental image, the effect of mental fitness based on the brand extensions approach and also the brand extensions approach based on the final mental and the perceived fit based on the brand extensions approach. This paper is a functional and measuring study based on its aim and method, respectively. The method used for collecting data is field as well a standardized questionnaire in the papers of Martinez et al. There are 24 questions in this questionnaire, which were arranged in the form of Likert Scale. The statistical method in this paper is structural equations which were analyzed by Lisrel software. In this paper, 7 hypotheses were presented as all of them were confirmed except 5th one

Investigating the effect of brand extensions on brand mental image (Case study: Distribution branches of Minoo Foodstuffs in Mazandaran)

The aim of the present paper is to study the effect of brand extensions on brand mental image distribution branches of Minoo Foodstuffs in Mazandaran during 2013. In this paper, the effects of the related variables were studied such as the effects of mental image of Initial Brand and its fitness with the perceived one based on the brand extensions approach, its fitness with the mental and its effect between initial and final mental image, the effect of mental fitness based on the brand extensions approach and also the brand extensions approach based on the final mental and the perceived fit based on the brand extensions approach. This paper is a functional and measuring study based on its aim and method, respectively. The method used for collecting data is field as well a standardized questionnaire in the papers of Martinez et al. There are 24 questions in this questionnaire, which were arranged in the form of Likert Scale. The statistical method in this paper is structural equations which were analyzed by Lisrel software. In this paper, 7 hypotheses were presented as all of them were confirmed except 5th one

Identification and prioritization of efficiency-influencing factors in banking using MADM technique (Case study: Tejarat Bank)

The present study is an attempt to identify and prioritize efficiency-influencing factors in banking system based on Analytic Hierarchy Process (AHP) and (topsis), performed by considering comments and remarks of Tejarat bank experts in Tehran. For this purpose, first the most important efficiency-influencing factors were identified by studying the related literature, background of the study, and interviews with some of Tejarat bank’s managers and authorities. Then, by performing a field study, it was attempted to ask Tejarat bank experts for their opinions in Tehran as the statistical population of the study. After analyzing data and testing measures using T- student test, it was finally found that all recognized variables and factors influence banking efficiency. Results obtained from Analytic Hierarchy Process (AHP)-based statistical studies and analyses indicated that among the main criteria, the criteria of hardware, software, and working systems are the most important, followed by manpower; financial tools and attitudes have the lowest priority. Also, regarding sub-criteria, the sub-criteria of customers-specific convenient facilities, targeted marketing and advertisement of products and services had the highest rank