The Effective Spreading of Soft Power in Chinese Culture

The cultural soft power is the core of power which determines the existence of a national legality and rationality. To form the incommensurability and dialogicality between a country’s culture and other civilizations, we must strengthen the ability to spread culture effectively. The core of spreading cultural soft power is to achieve the identity of extrinsic and intrinsic collective culture. At present ,the spreading of Chinese culture still remains, to a certain degree, in a state of dislocation. In order to achieve cultural identity, certain power and value identity should be achieved first. This paper aims at exploring the above issue based on the analysis of the current situation of Chinese culture spreading and its soft power.Key words: Cultural soft power; Cultural transmission; Value identit

The Application and Revelation of Joseph Nye’s Soft Power Theory

Since the theory of the Soft Power proposed by Joseph Nye came into being, this theory attracted lots of attention. However, the research on the source of the theory is limited. This paper introduces the Soft Power Theory, the source of the Soft Power Theory, Joseph Nye of soft power theory under Different Countries application analysis and its revelation.Key words: The Soft Power Theory; The source of the theory; Application analysis; Revelatio

Exchange Rate Risk and Trade Mode Choice in the Processing Trade: Evidence from Chinese Data

This study investigates the impact of exchange rate fluctuations on trade mode choices among assembly firms. Using the Chinese Customs data from 2000 to 2006, we show that exchange rate pass-through (ERPT) depends on which entity is responsible for importing inputs. Relative to passively receiving inputs under pure assembly (PA) mode, foreign invested assembly firms mainly source inputs by themselves through import and assembly (IA) mode and enjoy lower ERPT by doing so. We then relate exchange rate fluctuations to processing mode choices and find that the share of import through PA increases with exchange rate volatilities. This effect is more pronounced for firms in liquidity constrained industries and is mitigated by better local financial development

The Research on the Soft Power of City Culture

The soft power of city culture is the core of the city soft power. It refers to the influence, cohesion and appeal that a city possesses, which is the main element of the competitiveness and interacts with hard power, for example economy and technology. The soft power of city culture contains the cohesion of city culture, the appeal of city culture, the innovation of city culture, the integration force of city culture and the radiation of city culture. To improve the soft power of city culture, we must treated the following relationships well: the relation between soft power and hard power, the relation between the soft power of national culture and city culture, and the relation between the soft power of culture in this city and in other cities.Key words: Soft power of city culture; Cohesion of city culture; Appeal of city culture; Innovation of city culture; Integration force of city culture; Radiation of city cultur