The Data Framework: A Collaborative Tool for Assessment at the UNLV Libraries

Keeping track of the data that academic libraries capture is a massive task. The University of Nevada - Las Vegas (UNLV) University Libraries developed a data framework as a tracking tool for data points. This framework is both a data dictionary and a manual that records data-gathering procedures. This ensures that the data is continually gathered and reported in the same way, and also ensures that institutional memory of those procedures is preserved, regardless of staff turnover. Additionally, the revised Data Framework, and the revision process, transformed staff attitudes about data reporting and strengthened the libraries\u27 culture of assessment

Revitalizing Your Library Faculty Governance: Five Tips to Increase Involvement

If you’re an academic librarian with faculty status, you know that this status comes with an equal portion of benefit and burden. Some of the benefits are academic freedom, support for scholarship, and elevated status on campus (though not necessarily higher pay). Some library faculty are even eligible for tenure (though at my institution, Kennesaw State University, we are not). On the flipside of these benefits are a few things I would consider burdens, such as tedious annual reviews and extensive service requirements. Library faculty governance, I would argue, falls somewhere in between a benefit and a burden

Connecting Creatively to the Mediavores: An Investigation of Effie Award Winning Campaign Creatives that Successfully Communicated to Millennials.

To many marketers, the second Gold Rush has come. The Millennials are on the rise and marketers are ready to strike; but “How?” has become the question. For many marketers, it has taken years of trial & error and data research to understand this target group that is considered to come out of 1981-2000 (Crang, p.1). The biggest hurdle marketers have to overcome is taking their thought process from traditional platforms to the digital technology that this group has grown up on. On top of joining the digital world, marketers have to be more creative than ever. With this group, they have been creating before they could talk, so they know what has been done and what is refreshing. And if that did not seem like enough on the marketers’ plates, Millennials want interactivity and personalization from every brand. To the average person, this seems incredibly demanding; but a few companies were willing to take on this challenge. Old Spice, Doritos, and Syfy found a way to connect with the Millennial audience through incredible creatives and received Effie Awards in recognition of their hard work. This report investigated each brand’s case study and what made their creative so successful. Throughout it, similarities were found, and differentiating elements were discovered, which resulted in why each case received the level of award they did. By the end of this paper, a clear picture of what resonates with this target audience should be painted to inform other researchers in the Millennial targeting field