Relaciones humanas the potential for public relations practitioners as cultural intermediaries in Mexico City.

Using Mexico City as a case study, this research proposes an alternative framework for research which, rather than add to the dominant narrative that public relations should become a formalised and recognised profession, seeks to understand the make-up of public relations as an occupational culture. It explores the values and experiences relevant to practitioners and emphasises the need to recognise the role of practitioners as intermediaries in the development of society. In contrast to the prevalence of quasi-experimental methodology often adopted in public relations research, this thesis advances a subjective, cultural approach to public relations research and practice. This study is based on the premise that methodological approaches in public relations research need to be flexible enough so as not to suppress the new meaningful insights, which may emerge of practice in other parts of the world. The narrative advances an `in-awareness' cultural approach to public relations research, applying a social constructionism-inspired perspective to the study of public relations as an occupational culture in Mexico City. In-depth interviews were carried out in Spanish with 32 practitioners working in public and private sector organisations. This data was supported by general observation and follow-up participant observation, in order to explore the potential for practitioners as cultural intermediaries in the development of a culture in transition. The study focuses on the practitioner lifeworlds (or public relations practitioner culture - PRP) and considers the impact that their habitus, occupational identities, social networks and experiences have on the ways in which they communicate. Influences from the occupational structure and the socio-cultural structure of Mexico were also explored. The data was analysed by way of a `constant comparison' method in order to identify patterns within the culture. The findings are presented in the form of five semi-biographical composite narratives that bring out the contrasting ways of seeing and acting: the `Young Public Relations Executive Experience', the `Old School Experience', the `Agency Director Experience', the `Inhouse Practitioner Experience' and the `Social Communicator experience'. The relationships between these patterns were then interpreted by way of analytic generalisation. Three core themes emerged: `Occupational Identity', `Interpersonal Communication and Networks', and `Ethics', each of which were grounded in practitioners' experiences of Mexican culture. The findings suggest that public relations in Mexico City might be regarded as an occupational ethos of relaciones humanas, a Spanish term to mean human-centred approach. This ethos would place value on human and trusted communication manifested in an authentic occupational `character' in and formal and informal interpersonal communicative practices. Amalgamating these findings with broader sociological and community relations theory and within the context of wider globalisation theory, a reconceptualisation of community relations was developed in order to explain the potential for public relations practitioners as cultural intermediaries in Mexico City. This thesis suggests that this potential might be at a personal, grass-roots level. By communicating interpersonally, practitioners would be able to communicate trust and respect and encourage solidarity, and thus help to develop micro-level social capital, which is essential for a culture like Mexico with significant levels of suspicion and class division

Seen But Seldom Heard: Creative Participatory Methods in a Study of Youth and Risk

This paper presents a discussion of the methodologies used in a small scale ‘popular education’ project involving young people in creative activities. The goal of the project is to explore their experiences and feelings about risk and safety and their ‘connectedness’ to their local community. A number of different methods are discussed as ways of empowering marginalised young people, including the use of visual methods, and new media in the form of blogs and Twitter Scripts, within an overarching participatory methodology. Arts-based and multimedia activities are powerful tools to enable young people to collectively question the nature of their historical and social situation and have the potential to raise sensitive issues, therefore, encouraging wider debate, producing new understandings, and facilitating social change. Building on insights gained in earlier research, which suggested that young people felt that they were not listened to or had enough influence in their neighbourhoods, this paper discusses the use of multimedia and creative means to develop a more accessible and effective arena in which young people can learn new skills to enable them to tell their story. In keeping with Bourdieu’s General Theoretical Framework, consideration is given to the ways in which such participatory and arts-based approaches can demonstrate value for the social and cultural capital of young people. Keywords: youth, risk, empowerment, co-production, creative media, Bourdie

Tracking changes in everyday experiences of disability and disability sport within the context of the 2012 London Paralympics

The 2012 Paralympics was the biggest ever, the most accessible and best attended in its 64-year history. The Paralympics and ideas of disability associated with the Games provide significant opportunity for reflection on how far societal opinions, attitudes and behaviour have changed regarding disability. In 2012 – the first ever “legacy games” – an explicit aim of the Paralympics was to “transform the perception of disabled people in society”, (Channel 4), and use sport to contribute to “a better world for all people with a disability” (IPC 2011). The 2012 Games therefore came with a social agenda: to challenge the current perceptions many people have about disability and disability sport. Within this report – commissioned by the UK’s Paralympic broadcaster, Channel 4 – we consider everyday experiences of disability and disability sport within the context of the London 2012 Paralympics and televised coverage of the Games. The analysis is based 140 in-depth interviews that took place in the UK over a period of eighteen months, during the lead up to, and immediately after, the Games: between January 2011 and September 2012. Embedded in the lifeworld of our participants, we ask whether the 2012 Paralympics was successful in changing perceptions of disability

From awww to awe factor: UK audience meaning-making of the 2012 Paralympics as mediated spectacle.

This article considers UK audiences’ meaning-making of television coverage of the London 2012 Paralympic Games. As an elite sporting event, the Paralympics has been categorized alongside other high-profile media spectacles. Yet, an analysis of the ‘spectacle’ has further significance here in relation to what Mitchell and Snyder conceptualize as ‘fascination with spectacles of difference’, which encourages audiences to view the disabled person through their impairment, rather than as a human being. Inspirational ‘supercrip’ stories that glorify ‘special achievement’ fuel perceptions that disabled athletes have extraordinary, heroic qualities, and coverage of the 2012 Paralympics was no different. The spectacle is created through everyday talk. Therefore, we utilize in-depth interviews supported by netnography-inspired methods to consider to what extent media representations appropriated disability into ‘spectacle’, consequently perpetuating ablest discourses, whilst also addressing the intended social agenda by facilitating greater understanding. Our findings suggest an unexpected emotional engagement with the (mostly) sporting spectacle, with audience narratives moving from ‘awww’ to ‘awe’ as sporting achievement was celebrated. The disabled sporting ‘hero’ as ‘superhero’ is, we argue, further evidence of the influence of discourses that attempt to transform a stigmatized identity, i.e. disability, into a revered one – athleticism, thus reinforcing existing hierarchies of ability/disability

Performance Poetry as as Method to Understand Disability

The Seen but Seldom Heard project was a performative social science (PSS) project which used performance poetry to illuminate the experiences of young people with physical impairments. Two performance poets, a group of young people with physical impairments, and academics from social science and media/communication backgrounds worked together to explore various aspects of the lived experience of disability exploring issues associated with identity, stereotypes, stigma and representation. In this article, we will present an overview of the project and consider how PSS offers a method to engage seldom heard voices, and illustrate this through two poems which shed light on the lived experience of disability. The article will consider the impact of these poems as PSS, and how this method allows the audience to develop a deeper understanding of the "lived" experience of disability and to reflect upon their own understandings of disability and discrimination

Re-presenting para-sport bodies: Disability and the cultural legacy of the Paralympic Games

This report provides data and recommendations drawn from the rst funded academic project to examine the implications of the rapid commercialisation of the Paralympic Games and the increasing visibility of disa- bility in the media; in uenced by the success of Channel 4’s entry as the United Kingdom’s o cial Paralympic broadcaster in 2012. Through an integrated methodological approach, we provide a joined-up evidence base that captures the intentions and practices of Channel 4’s (C4) broadcasting of the Rio 2016 Paralympics; the in uence of this on the content of Paralympic coverage and mediated forms of disability representation; and the wider impact on public attitudes toward disability. This approach allowed us to examine the important and in uential relationship between Paralympic production practices, progressive social change and cultural legacies

Challenging Perceptions of Disability through Performance Poetry Methods: The "Seen but Seldom Heard" Project.

This paper considers performance poetry as a method to explore lived experiences of disability. We discuss how poetic inquiry used within a participatory arts-based research framework can enable young people to collectively question society’s attitudes and actions towards disability. Poetry will be considered as a means to develop a more accessible and effective arena in which young people with direct experience of disability can be empowered to develop new skills that enable them to tell their own stories. Discussion of how this can challenge audiences to critically reflect upon their own perceptions of disability will also be developed

Safety and efficacy of the ChAdOx1 nCoV-19 vaccine (AZD1222) against SARS-CoV-2: an interim analysis of four randomised controlled trials in Brazil, South Africa, and the UK.

BACKGROUND: A safe and efficacious vaccine against severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2), if deployed with high coverage, could contribute to the control of the COVID-19 pandemic. We evaluated the safety and efficacy of the ChAdOx1 nCoV-19 vaccine in a pooled interim analysis of four trials. METHODS: This analysis includes data from four ongoing blinded, randomised, controlled trials done across the UK, Brazil, and South Africa. Participants aged 18 years and older were randomly assigned (1:1) to ChAdOx1 nCoV-19 vaccine or control (meningococcal group A, C, W, and Y conjugate vaccine or saline). Participants in the ChAdOx1 nCoV-19 group received two doses containing 5 × 1010 viral particles (standard dose; SD/SD cohort); a subset in the UK trial received a half dose as their first dose (low dose) and a standard dose as their second dose (LD/SD cohort). The primary efficacy analysis included symptomatic COVID-19 in seronegative participants with a nucleic acid amplification test-positive swab more than 14 days after a second dose of vaccine. Participants were analysed according to treatment received, with data cutoff on Nov 4, 2020. Vaccine efficacy was calculated as 1 - relative risk derived from a robust Poisson regression model adjusted for age. Studies are registered at ISRCTN89951424 and ClinicalTrials.gov, NCT04324606, NCT04400838, and NCT04444674. FINDINGS: Between April 23 and Nov 4, 2020, 23 848 participants were enrolled and 11 636 participants (7548 in the UK, 4088 in Brazil) were included in the interim primary efficacy analysis. In participants who received two standard doses, vaccine efficacy was 62·1% (95% CI 41·0-75·7; 27 [0·6%] of 4440 in the ChAdOx1 nCoV-19 group vs71 [1·6%] of 4455 in the control group) and in participants who received a low dose followed by a standard dose, efficacy was 90·0% (67·4-97·0; three [0·2%] of 1367 vs 30 [2·2%] of 1374; pinteraction=0·010). Overall vaccine efficacy across both groups was 70·4% (95·8% CI 54·8-80·6; 30 [0·5%] of 5807 vs 101 [1·7%] of 5829). From 21 days after the first dose, there were ten cases hospitalised for COVID-19, all in the control arm; two were classified as severe COVID-19, including one death. There were 74 341 person-months of safety follow-up (median 3·4 months, IQR 1·3-4·8): 175 severe adverse events occurred in 168 participants, 84 events in the ChAdOx1 nCoV-19 group and 91 in the control group. Three events were classified as possibly related to a vaccine: one in the ChAdOx1 nCoV-19 group, one in the control group, and one in a participant who remains masked to group allocation. INTERPRETATION: ChAdOx1 nCoV-19 has an acceptable safety profile and has been found to be efficacious against symptomatic COVID-19 in this interim analysis of ongoing clinical trials. FUNDING: UK Research and Innovation, National Institutes for Health Research (NIHR), Coalition for Epidemic Preparedness Innovations, Bill & Melinda Gates Foundation, Lemann Foundation, Rede D'Or, Brava and Telles Foundation, NIHR Oxford Biomedical Research Centre, Thames Valley and South Midland's NIHR Clinical Research Network, and AstraZeneca

Safety and efficacy of the ChAdOx1 nCoV-19 vaccine (AZD1222) against SARS-CoV-2: an interim analysis of four randomised controlled trials in Brazil, South Africa, and the UK

Background A safe and efficacious vaccine against severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2), if deployed with high coverage, could contribute to the control of the COVID-19 pandemic. We evaluated the safety and efficacy of the ChAdOx1 nCoV-19 vaccine in a pooled interim analysis of four trials. Methods This analysis includes data from four ongoing blinded, randomised, controlled trials done across the UK, Brazil, and South Africa. Participants aged 18 years and older were randomly assigned (1:1) to ChAdOx1 nCoV-19 vaccine or control (meningococcal group A, C, W, and Y conjugate vaccine or saline). Participants in the ChAdOx1 nCoV-19 group received two doses containing 5 × 1010 viral particles (standard dose; SD/SD cohort); a subset in the UK trial received a half dose as their first dose (low dose) and a standard dose as their second dose (LD/SD cohort). The primary efficacy analysis included symptomatic COVID-19 in seronegative participants with a nucleic acid amplification test-positive swab more than 14 days after a second dose of vaccine. Participants were analysed according to treatment received, with data cutoff on Nov 4, 2020. Vaccine efficacy was calculated as 1 - relative risk derived from a robust Poisson regression model adjusted for age. Studies are registered at ISRCTN89951424 and ClinicalTrials.gov, NCT04324606, NCT04400838, and NCT04444674. Findings Between April 23 and Nov 4, 2020, 23 848 participants were enrolled and 11 636 participants (7548 in the UK, 4088 in Brazil) were included in the interim primary efficacy analysis. In participants who received two standard doses, vaccine efficacy was 62·1% (95% CI 41·0–75·7; 27 [0·6%] of 4440 in the ChAdOx1 nCoV-19 group vs71 [1·6%] of 4455 in the control group) and in participants who received a low dose followed by a standard dose, efficacy was 90·0% (67·4–97·0; three [0·2%] of 1367 vs 30 [2·2%] of 1374; pinteraction=0·010). Overall vaccine efficacy across both groups was 70·4% (95·8% CI 54·8–80·6; 30 [0·5%] of 5807 vs 101 [1·7%] of 5829). From 21 days after the first dose, there were ten cases hospitalised for COVID-19, all in the control arm; two were classified as severe COVID-19, including one death. There were 74 341 person-months of safety follow-up (median 3·4 months, IQR 1·3–4·8): 175 severe adverse events occurred in 168 participants, 84 events in the ChAdOx1 nCoV-19 group and 91 in the control group. Three events were classified as possibly related to a vaccine: one in the ChAdOx1 nCoV-19 group, one in the control group, and one in a participant who remains masked to group allocation. Interpretation ChAdOx1 nCoV-19 has an acceptable safety profile and has been found to be efficacious against symptomatic COVID-19 in this interim analysis of ongoing clinical trials

Cultural influences on doing qualitative research in public relations in Mexico

Over the last decade in international public relations scholarship, there has been a significant growth in comparative research, offering illumination on the different practices, assumptions and expectations of those involved in public relations in both global and local contexts. The qualitative voice is increasingly heard because of its more nuanced insights on cultural difference. Yet there are significant challenges for researchers seeking to investigate public relations in cultures different from their own, one of the most prominent being how to explore and interpret in a culturally sensitive way the lived experiences of those under investigation. This is complicated by the intersection of the data with the researchers' own culture. To date, detailed accounts of the process of undertaking cross-cultural public relations research from an emic perspective are rare. In this paper, we join a long tradition in sociological research (Bell & Newby 1977) whereby we present an in-depth discussion of the process of conducting ethnographically-inspired research into the occupational culture of public relations in a Latin American city. The paper has a methodological focus, our aim being to raise issues concerning the conduct of cross-cultural, public relations research. Specifically, we examine how culture affected our decisions, methods and experiences when collecting data for a study of public relations practitioners in Mexico City