Factors of the brand image influencing students’ choices in higher education institutions in Ho Chi Minh City

The awareness of brand image increasingly becomes great importance in students’ choices towards higher education institutions. This study aims to investigate factors of brand image which influence the choices of students in terms of postgraduate universities, the case of three universities in Ho Chi Minh City (HCMC): International University HCMC, Economics University HCMC, University of Economics and Law HCMC. Focus group and paper-based techniques are applied to build questionnaire forming. The surveys of 450 samples would be collected by email survey technique. The qualitative method of factor analysis and ANOVA are used for this study. The results show the positive significance of human resource quality, program quality, infrastructure, cost and reputation of the universities to students’ choices. Besides, there is an influence between the type of job and students’ choices

The theory of planned behavior and food choice questionnaire toward organic food of millennials in Vietnam

Purpose: People have become more aware of environmental issues in their community, which has changed their food choices and how they buy green products, especially organic food. This study aimed to combine the food choice questionnaire (FCQ) and the theory of planned behavior (TPB) to examine the effect of the food choice questionnaire on customers' attitude related to the purchase intention of millennials in Vietnam. Design/methodology/approach: Data is collected from the three most prominent cities in Vietnam with 520 millennial respondents. The data is tested against the research model using structural equation modeling with SMART-PLS 3.2. Findings: The results indicate that the food choice questionnaire significantly affects customers' attitude toward the organic food of millennials in Vietnam. Moreover, the investigation confirmed the theory of planned behavior toward organic food purchasing of millennials in Vietnam. Research limitations/implications: For the limitation, organic food is studied in this investigation exclusively within a certain geographic area. For the academic implication, the contributions of this investigation are that it updates impacts of the food choice questionnaire based on the TPB in the context of millennials' intentions to purchase organic food in Vietnam. This study can enrich the literature on the combination of FCQ and TPB in the study of consumers' choice of organic food products. For the practical implication, businesses will comprehend the significance of the food choice questionnaire for millennials in Vietnam who intend to purchase organic food. For future research, the practitioners can use this study's model to examined in a variety of contexts, such as concerning eco-friendly items. In addition, this model can generally be applied to other food products such as conventional food, safety food, and products in restaurants or food stores. For academicians, the model can extend and develop additional constructs related to personality. For example, combining the big five personality traits, FCQ, and the TPB will further investigate which customer personality influences the intention to purchase food products. Originality/value: Contribute to the extension of TPB with the combination of FCQ and TPB and the study of millennials in Vietnam toward organic food purchasing intention. © 2022 People and Global Business Association.Tomas Bata University in Zlin, TBU: IGA/ FaME/2020/00

The interactive effect of level of education and environmental concern toward organic food in Vietnam

Purpose: As an environmental concern increases, customers pay more attention to purchase organic food. While customers ' purchase intention of organic food has been widely studied, there are lacks of researches regarding the moderation effect of environmental concern and the interactive effect of level of education based on the Theory of Planned Behavior (TPB). This study examines the influence of level of education and environmental concern on purchase intention based on the Theory of Planned Behavior and organic food in Vietnam. Research design, data and methodology: The methodology of mixed methods of qualitative and quantitative is applied with a survey of 420 customers being conducted to collect data from three biggest cities in Vietnam: Ho Chi Minh, DaNang and Hanoi. SPSS 23 and SMART-PLS 3.2 are used for data analysis. Results: The result shows that the customers have more environmental concern which increases their attitude to the intention of purchasing organic food. Moreover, there has not the three-way interactive effect of level of education, environmental concern and attitude on purchase intention toward organic food. Conclusions: This enriches the existing literature with the moderation of environmental concern to the relationship between attitude and purchase intention toward organic food in Vietnam based on the Theory of Planned Behavior. © Korean Distribution Science Association (KODISA)

The theory of planned behavior toward organic food in Vietnam: The moderation of environmental concern

With the increases in environmental concern, customers are more and more pay attention to purchase organic food. Despite purchase intention of customers toward organic food in many nations being commonly studied, there is a lack of research related to the moderation of environmental concern based on the Theory of Planned Behaviour (TPB). In this research, this study investigates the moderation of environmental concerns based on the theory of planned behaviour toward organic food in Vietnam. The methodology of mixed-methods of qualitative and quantitative is applied with a survey of 420 customers being conducted to collect data from three biggest cities in Vietnam: Ho Chi Minh, Da Nang and Ha Noi. The result shows that the customers have more environmental concern which increases their attitude to intention of purchasing organic food. This enriches the existing literature with the moderation of environmental concern to the relationship of attitude and purchase intention toward organic food in Vietnam based on the Theory of Planned Behaviour

Rice farmers' perception and determinants of climate change adaptation measures: a case study in Vietnam

The study used Mann Kendall's and Sen's slope tests to elicit rice farmers' perceptions of climate change due to extreme weather occurrences and compared them to hydro-meteorological data. According to the findings, temperatures increased by 0.4 degrees during the last 35 years. While rainfall has increased, the pattern has been difficult to discern. The test results corroborated farmers' perceptions of increased heat spells, but rainfall frequency and intensity vary and are difficult to anticipate. Three adaptation strategies are frequently employed in the Nong Cong district: adjusting the seasonal calendar to alter transplanting and harvesting timing; increasing fertiliser and pesticide application; and changing variety to short-time kinds. Due to the interdependence of adaption techniques, the study used a multivariate probit model. The regression findings indicated that several relevant variables influence the decision to apply adaption methods. Numerous policy ideas for enhancing adaptation to climate change can be derived from the results of this study. District governments must improve their capacity to forecast weekly weather and train how to adapt production to climate change.Le Phuong Nam (Viet Nam National University of Agriculture (VNUA)), Nguyen Dang Que (National Academy of Public Administration (NAPA)), Nguyen Van Song (Viet Nam National University of Agriculture (VNUA)), Tran Thi Hoang Mai (Vinh University (VU)), Nguyen Thi Minh Phuong (Vinh University (VU)), Nguyen Thi Xuan Huong (Viet Nam National University of Forestry (VNUF)), Nguyen Cong Tiep (Viet Nam National University of Agriculture (VNUA)), Tran Ba Uan (Dien Bien Technical Economic College)Includes bibliographical references

Community-based control of Aedes aegypti by using Mesocyclops in Southern Vietnam

Article is also free to read on publisher website Abstract We previously reported a new community-based mosquito control strategy that resulted in elimination of Aedes aegypti (Linn.) in 40 of 46 communes in northern and central Vietnam, and with annual recurrent total costs (direct and indirect) of only $0.28-$0.89 international dollars per person. This control strategy was extended to four provinces in southern Vietnam in Long An and Hau Giang (2004-2007) and to Long An, Ben Tre, and Vinh Long (2005-2010). In a total of 14 communes with 124,743 residents, the mean ± SD of adult female Ae. aegypti was reduced from 0.93 ± 0.62 to 0.06 ± 0.09, and the reduction of immature Ae. aegypti averaged 98.8%. By the final survey, no adults could be collected in 6 of 14 communes, and one commune, Binh Thanh, also had no immature forms. Although the community-based programs also involved community education and clean-up campaigns, the prevalence of Mesocyclops in large water storage containers > 50 liters increased from 12.77 ± 8.39 to 75.69 ± 9.17% over periods of 15-45 months. At the conclusion of the study, no confirmed dengue cases were detected in four of the five communes for which diagnostic serologic analysis was performed. The rate of progress was faster in communes that were added in stages to the program but the reason for this finding was unclear. At the completion of the formal project, sustainability funds were set up to provide each commune with the financial means to ensure that community-based dengue control activities continued

Field trial on a novel control method for the dengue vector, Aedes aegypti by the systematic use of Olyset Net and pyriproxyfen in Southern Vietnam

Abstract Background: Jars, tanks, and drums provide favorable rearing/breeding sites for Aedes aegypti in Vietnam. However, the use of insecticides to control mosquitoes at such breeding sites has not been approved in Vietnam since they are also often sources of drinking water, making larval vector control difficult. Mosquito nets pre-treated with long-lasting insecticide treated nets (LLITNs) form an effective measure for malaria control. We examined changes in the abundance of immature Aedes aegypti to evaluate the efficacy of covering ceramic jars with lids comprising one type of LLITN, Olyset W Net, in inhibiting oviposition by adult females, and to evaluate the effect of treating other breeding containers, such as flower vases, inside and around the outside of houses with a slow-release pyriproxyfen formulation to kill pupae