FAKTOR YANG MEMPENGARUHI KEPUTUSAN KONSUMEN UNTUK MELAKUKAN ISI ULANG PULSA HANDPHONE DI MINIMARKET (INDO MARET) TANGERANG

Gambaran tidak langsung dilapangan yang mengindikasikan belum rasionalnya tarif seluler adalah kecenderungan pelanggan telepon seluler untuk gonta ganti operator demi mendapati plafon yang dianggap paling murah. Tujuan penelitian ini untuk mencari faktor yang mempengaruhi keputusan konsumen. Metode penelitian yang Gambaran tidak langsung dilapangan yang mengindikasikan belum rasionalnya tarif seluler adalah kecenderungan pelanggan telepon seluler untuk gonta ganti operator demi mendapati plafon yang dianggap paling murah. Tujuan penelitian ini untuk mencari faktor yang mempengaruhi keputusan konsumen. Metode penelitian yang digunakan meliputi penelitian lapangan melalui wawancara terstruktur dan menyampaikan berbagai pertanyaan ke dalam kuesioner kepada responden serta metode penelitian tinjauan pustaka yang digunakan penulis sebagai data sekunder selain itu juga untuk analisis penelitian ini penulis menggunakan metode penelitian asosiatif. Penelitian ini bertujuan untuk mengetahui seberapa besar faktor-faktor yang mempengaruhi keputusan pembelian pulsa isi ulang handphon. Hal ini dapat diketahui dari hasil perhitungan koefisien korelasi yaitu r = 0,284 yang berarti kuat dan perhitungan koefisien determinasi sebesar 52,2% mempengaruhi kepuasan pada perilaku konsumen pada pembelian. Dan dapat dilihat dari t hitung sebesar 7,233 dan t tabel sebesar 2,021 dimana lebih besar t hitung. digunakan meliputi penelitian lapangan melalui wawancara terstruktur dan menyampaikan berbagai pertanyaan ke dalam kuesioner kepada responden serta metode penelitian tinjauan pustaka yang digunakan penulis sebagai data sekunder selain itu juga untuk analisis penelitian ini penulis menggunakan metode penelitian asosiatif. Penelitian ini bertujuan untuk mengetahui seberapa besar faktor-faktor yang mempengaruhi keputusan pembelian pulsa isi ulang handphon. Hal ini dapat diketahui dari hasil perhitungan koefisien korelasi yaitu r = 0,284 yang berarti kuat dan perhitungan koefisien determinasi sebesar 52,2% mempengaruhi kepuasan pada perilaku konsumen pada pembelian. Dan dapat dilihat dari t hitung sebesar 7,233 dan t tabel sebesar 2,021 dimana lebih besar t hitung

Factors Affecting Consumer Purchase Decisions for

The purpose of writing this research is to determine the extent to which the factors that influence consumer purchasing decisions for Company. The research method used is through interviews and distributing questionnaires to respondents who are interested in Residence housing, as well as a literature review which is used as secondary data. For the analysis of this research the author uses quantitative and qualitative analysis methods. From the results of multiple linear analysis obtained Y = 2.657 + 0.655 X1 + 0.305 X2, meaning that if there is an increase or decrease in X1 and X2 variables, consumer purchasing decisions will increase or decrease by 0.655 and 0.305. From the results of the analysis of the price coefficient has a positive and strong correlation to consumer purchasing decisions that is equal to 0.895 and location has a positive and strong correlation to consumer purchasing decisions 0.924. From the results of the coefficient of determination (KD) the price affects consumer purchasing decisions by 80.1%, the remaining 50.3% is influenced by other factors and location affects consumer purchasing decisions by 85.4%, the remaining 14.6% is influenced by other factors. Based on the results of hypothesis testing, it is obtained that tcount for the price is 6.016 and tcount for the location is 5.939 which is obtained from the distribution ttable for df = 100 – 2 and the level of significance is 0.05. In other words Ho is rejected and Ha is accepted, because t count > t tabl

The Effect of Total Asset Turnover, Debt to Equity Ratio, Net Profit Margin, and Firm Size on Profitability in Company of Consumer Goods Industry

The aims of this research is to determine the effect of  TATO, DER, NPM, Firm Size on Profitability. Method fordetermining the sample is by taking objects according to certain criteria, namely the purposive sampling. This research uses Eviews 10 software for data processing with various kinds of data analysis tests. The results of this research indicate two independent variables do not have a partial effect on profitability, such as TATO and Firm Size. There are also two independent variables that have a partial effect on profitability, such as DER and NPM. Meanwhile, 67.5% of the independent variables TATO, DER, NPM and Firm Size have an influence simultaneously on profitability and the remaining 32.5% are variables not examined. &nbsp

Pengaruh Pembayaran Paylater, Online Review Customer Dan Loyalitas Pelanggan Terhadap Keputusan Pembelian Pada Aplikasi Tokopedia

Penelitian ini bertujuan untuk melihat pengaruh pembayaran paylater, online review customer dan loyalitas pelanggan terhadap keputusan pembelian pada aplikasi Tokopedia. Peneliti menggunakan sejumlah 250 responden yang diamvbil dengan menggunakan kuisioner. Metode analisis dengan melakukan pengujian yaitu pengujian validitas, pengujian reliabilitas, pengujian normalitas, pengujian multikolinearitas, pengujian heteroskedastisitas, regresi linear berganda, koefisien determinasi, uji t dan uji f.             Dari pengujian yang sudah dilakukan hasil yang didapat sebagai berikut: terdapat pengaruh pembayaran paylater kepada keputusan pembelian pada aplikasi Tokopedia, terdapat pengaruh online review customer kepada keputusan pembelian pada aplikasi Tokopedia dan ada pengaruh loyalitas pelanggan terhadap keputusan pembelian pada aplikasi Tokopedia.asd

Pengaruh Promosi Dan Produk Terhadap Keputusan Pembelian Mie Sedap Di Tangerang

Penelitian dilakukan guna mengetahui Pengaruh Produk Dan Promosi Terhadap Keputusan Pembelian Mie Sedap. Metode Penelitian yang digunakan menggunakan analisa deskriptif, kualitatif dan kuantitafif, dengan jenis penelitian studi kasus. Masing-masing instrumen variabel dengan menggunakan koefisien korelasi, koefisien determinan, regresi sederhana dan berganda,  uji t table (parsial) dan uji F (simultan). Dari data yang diperoleh dengan melakukan penyebaran kuesioner setelah diolah diketahui koefisien korelasi r = 0,926, koefisien determinan (Kd) = 92.6%,  dengan didapat   thitung untuk variabel promosi adalah 6,302 dan untuk variabel produk adalah 4,714, maka dapat ditarik kesimpulan bahwa nilai thitung lebih besar dari statistik ttabel yaitu 6,032  > 2,021 dan 4,714 > 2,021 untuk variabel promosi lebih tinggi nilainya. Dari hasil analisis/perhitungan korelasi antara variabl promosi  dengan keputusan Pembelian diperoleh hasil 88,8% , ini berarti bahwa hubungan antara variabl promosi dengan Keputusan Pembelian adalah kuat positif, sedangkan variabel promosi dan produk secara bersamaan terhadap Keputusan Pembelian adalah sebesar 92,6% dan sisanya sebesar 7,4% disebabkan oleh faktor lain seperti lingkungan masyarakat, lingkungan persaingan, pemerintah dan tingkat perekonomian. Dari hasil analisis dengan menggunakan persamaan regresi linier berganda, diperoleh hasil persamaan : Y = 1,657 + 0,622X1 + 0,413X2 Persamaan regresi ini dapat digunakan oleh perusahaan untuk meramalkan tingkat penjualan pada tahun mendatang, dengan asumsi faktor-faktor lain adalah konstan atau ceteris paribus. Dari hasil perhitungan tersebut penulis menyimpulkan bahwa terdapat pengaruh yang sangat kuat dan positif antara Promosi dan Produk terhadap Keputusan Pembelian Mie Sedap

Pengaruh Harga Produk, Citra Merek Dan Kepercayaan Merek Terhadap Keputusan Pembelian

Tujuan penelitian ini adalah menganalisis hubungan harga produk MS GLOW, citra merek, dan kepercayaan merek di Kota Tangerang. Metode penelitian kuantitatif digunakan dalam penelitian ini. Partisipan dalam penelitian ini adalah pengguna produk MS GLOW yang berdomisili di Kota Tangerang. Dengan menggunakan metode Accidental Sampling, kami menemukan total ada 155 partisipan dalam sampel kami. Data primer dikumpulkan melalui penggunaan kuesioner

Analysis of Influencing Factors to Increase Product Selling Value During the Covid-19 Pandemic (Case Study of Small and Medium Enterprises (Smes) in Kampung Sejahtera Mandiri Teras Pancasila Tangerang, Banten)

Analysis of factors that influence To Increase Product Selling Value During the Covid 19 Pandemic, in this case how much both / individually and jointly between independent variables (price, location, promotion and service) affect the dependent variable (Decision Making Purchasing Products During the Covid 19 Pandemic). This research was carried out by Small and Medium Enterprises (UKM) at Kampung Sejahtera Mandiri Teras Pancasila, Tangerang City, Banten by distributing questionnaires to questions while the research sample was used by simple random sampling . Data collection by field studies (interviews, observations, questionnaires) was shown to small and medium enterprises, small businesses. Medium (UKM) Kampung Sejahtera Mandiri Teras Pancasila in Tangerang City, Banten with a total of 100 SME consumers. Statistical data analysis used reliability, validity, normality, autocorrelation, multicollinearity heteroscedasticity, coefficient determination, individual tests (t-test) and joint tests (f-test), with the SPSS 25 statistical tool. The t shows that the independent variables both have a positive and significant influence on the dependent variable. A case study on Small and Medium Enterprises (UKM), Kampung Sejahtera Mandiri Teras Pancasila, Tangerang City, Banten with the results obtained that the t value of the 2.001 price is > ttable 1 .65 and probability .0048 < 0.05, the t value 1.774 for location is. >  ttable 1.65 and . probability  0039 < 0.05, the value of t count promotion is 5.823. >  ttable 1.65 and .probability  0000 < 0.05 and the value of t count service is 7.401. > )ttable 1.65 and . probability  0000 < 0.05  The result of F count is 172,359   level significance 0.000 then F count > F table (94,925 > 3,87   significance level 0.000 <0.05, the independent variable simultaneously has a positive and significant influence on the dependent variable in the case study on  Small and Medium Enterprises (UKM), Kampung Sejahtera Mandiri Teras Pancasila, Tangerang City, Banten and the value of the coefficient of multiple determination R2 is 87.9, % explained the independent variable factors (price, location, promotion and service) and the remaining 100%-87, 9% = 12.1% the results obtained from other variables are not included from the independent variable

Impact of Work from Home Policy Implementation on Work Effectiveness and Productivity in Tangerang City

This research was conducted based on the desire of the researchers to find out how much influence the Work from Home policy has on the effectiveness and productivity of work, especially for workers in the Tangerang area The dependent factor studied was the Work from Home policy as the independent variable (Y), while the independent factors were effectiveness (X1) and work productivity (X2). The resulting t value for the work effectiveness variable is 0.647 with sig 0.519. The results of this significance analysis are greater than 0.05, so it means that individually the work effectiveness variable does not have an impact due to the WFH policy. The resulting t value for work productivity variable is 6.103 with sig 0.000. The results of this significant analysis are smaller than 0.05, meaning that individually the work productivity variable has a significant impact on the implementation of WFH policies. The results obtained in this study are based on the SPSS calculation, the F count is 19.504 with F sig. 0,000 where F sig. 0.000 is smaller than 0.05, so Ho is rejected. It can be interpreted that simultaneously work effectiveness (X1) and work productivity (X2) have a significant impact on the implementation of WFH policy (Y). This calculation also forms the equation Y = 9,112 + 0.108 X1 + 0.681 X2 + e. The R square value obtained from the SPSS calculation of 0.236 (23.6%) can be interpreted that work effectiveness (X1) and work productivity (X2) explain the impact of variations in the variable implementation of WFH policy (Y) by 23.6% and the rest is influenced other independent variables amounted to 76.4%

The Relationship between the Role of Buddhist College Workers and Their Participation as Members of the Buddhi Employee Cooperative in Tangerang

The purpose of the research is to obtain the value of the relationship between the roles of female Buddhist college employees on participation as members of the Buddhist college employees employee cooperative in Tangerang. As for the background of this research is the enormous role of cooperatives, especially in Indonesia in advancing the family economy. In addition, the condition of women working in Indonesia is increasingly having a very helpful role for the family economy. The data in this study are the result data from questionnaires conducted by the research team. This research uses descriptive analysis method where the results of this study provide an overview of the phenomenon of the object of research. This study uses relationship analysis and t test and r test in data processing. The respondents who were studied from the age side, most were in the productive age between 20 - 45 years old or as much as 86.50%. Of the educational structure 73% of respondents have education with a bachelor to doctoral level. The calculation result of simple correlation (r) shows the correlation value of 0.326. This shows the correlation between the role of female employees with the role of members of the Buddhist college employees cooperative in Tangerang does not have a correlation even though the degree of relationship shown shows a positive number. Hypothesis testing in this study shows a significance value> 0.05 then Ho is accepted, meaning that no significant correlation is described between the role of female employees with the roles or functions of members of the Buddhist college employees cooperative in Tangerang. The conclusion from this study is that there is no relationship between the role of female college employees and their participation as members of the Buddhist employee cooperative in Tangerang

Adaptation Of Disruption In Fast Food Companies In The New Normal Era

The purpose of this research is how the community can adapt to the changes that occur in fast food companies in the new normal era. Discipline and public understanding of changes during the pandemic and entering the normal era are very important from habituation and technology. This research is descriptive by collecting primary data and also secondary data by conducting analysis and random interviews with services on fast food, visitors, and other data. This observation was made because fast food is the food most often consumed by people around> 80% because it is fast in providing it and this food is the people's choice for holding meetings both formal and informal. The results obtained and analyzed for this new order of life by opening it up gradually and getting used to the conditions applied by the government since March until now have made people accustomed to the existence of temperature checking regulations, wearing masks, maintain distance and determine other health protocols. With the existence of health rules applied the community has realized the importance of maintaining health even with meetings with others. The use of cashless or delivery that was already available in service applications before the pandemic and some people can already use it but others are more accustomed to using other merchant applications because it is considered easier and the number of choices and discounts