"I was always looking at like Vogue..[I'd} be really good in the ad. world" Student Choice And Vocational Degrees

In the context of an increasing marketisation of Higher Education, where students may come to see themselves as consumers, this paper examines the process that undergraduates go through in selecting universities and courses and examines an apparent focus on peripheral rather than core aspects of the Higher Education service offering and of students making ‘safe’ choices. The experience students go through is examined with reference to the literature on decision-making for services and using a qualitative phenomenological approach with students encouraged to focus on their actual experiences. Other key findings are: evidence of satisficing and of avoiding risks and choosing options which ‘feel right’ rather than following a more systematic decision-making process which might be expected for such an important decision. We also note a tendency to defer the decision to others. We then briefly consider the implications of these findings for universities and their marketing, as they may assume that a more considered process has taken place

The Lack of Systematic Decision-Making by Chinese Students Applying to UK MA Programmes

This study explores how Chinese students chose a university to study a taught Masters programme. It includes an examination of the criteria they use and the process they go through, focusing on the ‘information search’, and ‘evaluation of alternatives’ stages of decision-making. Qualitative individual interviews were undertaken with 10 Chinese students. Findings suggest that decision-making was not as rigorous as might be expected for such an apparently complex, high involvement ‘service’. Reasons for this include: a lack of perceived risk; the amount and complexity of information to be processed, (particularly in a foreign language), and the use of agents and league tables as reassurance for the decision. There is also evidence of satisficing and evidence to support image-based processing. Tentative recommendations are made which focus on the need to achieve the right match between potential students and the chosen programme and institution by trying to increase student engagement with the decision-making process

The Uncomfortable mix of seduction and inexperience in Vocational Students' decision making

Purpose – This paper aims to explore the process that undergraduates go through in selecting universities and courses in the context of an increasingly marketisated higher education (HE) where students may see themselves as consumers. Design/methodology/approach – The process students go through is examined with reference to the services marketing literature and using a qualitative, phenomenological approach with students encouraged to focus on their lived experiences. Findings – Notable was the reported inexperience of students who suggest an apparent focus on peripheral rather than core aspects of the HE service offering and therefore aim to quickly make “safe” choices. Also there is evidence of “satisficing” and of avoiding risks and choosing options which “feel right” rather than following a more systematic decision-making process which might be expected for such an important decision. Also noted was a tendency to defer the decision to others, including the institutions themselves, and their increasingly seductive marketing approaches. Research limitations/implications – The study is based on a vocational university with a focus on subjects for the new professions (marketing, journalism and media production). Further studies might consider how far the findings hold true for other types of subjects and institutions. Practical implications – The paper considers the implications of these findings for universities and their marketing activities, and invites them to both re-evaluate assumptions that an informed and considered process has taken place, and to further consider the ethics of current practices. Originality/value – The paper's focus on the stories provided by students provides new insights into the complexities and contradictions of decision making for HE and for services in general

A Questionnaire on Materialisms

Recent philosophical tendencies of “Actor-Network Theory,” “Object-Oriented Ontology,” and “Speculative Realism” have profoundly challenged the centrality of subjectivity in the humanities, and many artists and curators, particularly in the UK, Germany, and the United States, appear deeply influenced by this shift from epistemology to ontology. October editors asked artists, historians, and philosophers invested in these projects—from Graham Harman and Alexander R. Galloway to Armen Avanessian and Patricia Falguières to Ed Atkins and Amie Siegel—to explore what the rewards and risks of assigning agency to objects may be, and how, or if, such new materialisms can be productive for making and thinking about art today

Young Blood: Noah Davis, Kahlil Joseph, The Underground Museum

"This catalogue is published by the Frye Art Museum on the occasion of the exhibition Young Blood: Noah Davis, Kahlil Joseph, The Underground Museum. Celebrating the life and legacy of painter, curator, and visionary artist Noah Davis (1983–2015), Young Blood places Davis’ work in the context of an ongoing visual dialogue with his elder brother, artist and filmmaker Kahlil Joseph. The catalogue features essays by Maikoiyo Alley-Barnes, curator of the exhibition; Helen Molesworth, chief curator at the Museum of Contemporary Art, Los Angeles; Henry Taylor, Davis’ friend and fellow artist; and Jo-Anne Birnie Danzker, director emerita of the Frye Art Museum. The catalogue contains rich reproductions of the paintings, installations, sculptural, and filmic works in the exhibition. Young Blood is a celebration of black culture, spirituality, and creative legacy." -- Publisher's website