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4 research outputs found
Advertising games on national brand and store brand in a dual-channel supply chain
Author
A. A. Tsay
A. A. Tsay
+48 more
A. Ahmadi-Javid
A. Buratto
A. Kamali
A. M. Chaabane
B. Dan
C. W. Kuo
D. W. Stewart
F. J. Wang
G. Aust
G. Aust
H. C. Chiu
H. D. Kurata
I. Wu
J. C. Lu
J. Chen
J. Ji
J. Shi
J. Xie
J. Xie
J. Yue
J. Zhang
J. Zhang
K. B. Chen
K. J. Chung
L. Yang
N. Amrouche
P. Mukherjee
P. S. Desai
Q. Wang
R. He
R. Sethuraman
S. Heitz-Spahn
S. Jorgensen
S. Karray
S. Karray
S. Karray
S. Sayman
S. Van Baal
S. Y. Chou
S. Zhang
T. H. Chen
W. K. Chiang
W. Shang
W. Zhang
X. Fang
X. Li
Y. Dai
Z. Huang
Publication venue
'American Institute of Mathematical Sciences (AIMS)'
Publication date
01/01/2018
Field of study
No full text
Crossref
Comportamento do Consumidor em Canais Cruzados: Modelo de Mediação-Moderada nas Compras Online/Offline
Author
Aggio N. M.
Ang L.
+41 more
Antéblian B.
Avery J. T.
Campo K.
Chiu H. C.
Coelho G. R. B.
Cozby P. C.
Doong H. S.
Dunne P. M.
Foxall G. R.
Gensler S. S. H.
Gerritsen B. H.
Hair J. F.
Hair J. F.
Heitz-Spahn S.
Jiang L.
Nadarajah S.
Nakayama M.
Niranjanamurthy M.
Oliveira-Castro J. M.
Oliveira-Castro J. M.
Pauwels K.
Pauwels K.
Pierce W. D.
Pohl R.
Pohl R. H.
Porto R. B.
Porto R. B.
Porto R. B.
Rafael Porto
Sanakulov N.
Singley R. B.
Sionara Okada
Skinner B. F.
Stone M.
Trenz M.
Van Baal S
Van Nierop J. E. M.
Verhoef P. C.
Wang R. J. H.
Xia L.
Xu J.
Publication venue
'FapUNIFESP (SciELO)'
Publication date
Field of study
No full text
Crossref
The Differences between Multi-channel and Single-channel Customer: Focusing on Shopping Motivation, Store and Product Attribute Importance, and Channel Switching Behavior
Author
Ansari A.
Babin Barry J.
+54 more
Batra Rajeev
Baugh D. F.
Bellenger Danny N.
Chandon Pierre
Chiu H. -C.
Churchill Jr
Heitz-Spahn S
Hirschman Elizabeth C
Holbrook Morris B
Keller Kevin Lane
Kim Jihyun, and Hyun-Hwa Lee
Kumar V.
MacInnis Deborah J
McGoldrick P. J.
Neslin S. A.
Park H. K
Schoenbachler D. D
Sevitt D
Shanker V.
Sherry Jr John F
Stoel Leslie
Stone M.
Szymanski David M
Verhoef P. C.
Wall M.
Wind Y.
강보경
김상훈
김지연
김지영
민대환
박수경
박준우
양리나
염민선
오정미
유창조
이광훈
이규혜
이미영
이정욱
이종호
이학식
이희승
임정선
전경숙
차성수
최선형
최선형
최자영
최현승
홍병숙
홍희숙
황진숙
Publication venue
'Korea Research Academy of Distribution and Management'
Publication date
Field of study
No full text
Crossref
Understanding shopping routes of offline purchasers: selection of search-channels (online vs. offline) and search-platforms (mobile vs. PC) based on product types
Author
A Bhatnagar
A Ghose
+93 more
A Gupta
A Ozok
A Persaud
AJ Rohm
AP Oghuma
B Jin
BJ Babin
C Flavián
C Keen
C Yu
Christian Fernando Libaque-Saenz
CM Heilman
D Grewal
D Weathers
DD Schoenbachler
DN Bellenger
DR Lichtenstein
EJ Johnson
EM Tauber
Eunhye Kim
FD Davis
FD Davis
G Christodoulides
GP Stone
H Baumgartner
H Oppewal
H Schramm-Klein
H Schröder
I Geyskens
ITU
J Ganesh
J Nunnally
JJ Inman
JS Thomas
JW Payne
K Skallerud
KL Ailawadi
KL Ailawadi
KL Keller
KN Kwon
M Chae
M Hiltunen
M Kleijnen
M Koufaris
M Martos-Partal
M Tendai
M Weng
MA Eastlick
MA Jones
MB Holbrook
Myeong-Cheol Park
P Chatterjee
P Harris
P Huang
P Kline
P Nelson
P Nelson
PC Verhoef
PH Bloch
PJ McGoldrick
PL To
R Abratt
R Bhargave
R Chocarro
RA Peterson
RA Westbrook
RE Goldsmith
RT Watson
S Balasubramanian
S Forsythe
S Ha
S Heitz-Spahn
S Okazaki
S Shim
SM Noble
SM Noble
SR Cotten
T Adelaar
T Fenech
T Girard
T Kollman
T Kushwaha
T Rintamäki
TE Ruggiero
TH Tsai
TL Childers
U Konuş
V Shankar
W Piotrowicz
WW Chin
X Hu
YW Ha
YW Ha
Publication venue
'Springer Science and Business Media LLC'
Publication date
Field of study
No full text
Crossref